Greg Dimeris Email & Phone Number

Olney, Md, Us

Baltimore, Maryland, Us

Produce management reports and dashboard on team volumes, capacity, efficiency, project progress, resources gaps, and budget. Facilitate effective relationships between team, internal business partners and technology teams. Establish and monitor customer service standards. Address workflow inefficiencies, gaps in communication and other impacts to service standards. Recruit, direct, motivate and develop staff and maximize individual contribution, professional growth, and ability to function effectively as a team. Partner closely with the Digital Strategy team to implement standards and provide support where needed. Manage human resources activities within the team, including but not limited to performance management. Provide occasional after-hours support to the team to quality review critical launches.

Washington, District Of Columbia, Us

Responsible for:‣ 50+ Amtrak.com online campaigns each quarter with the goal to increase ridership and revenue. ‣ Manage advertising/promotional content on the Amtrak.com homepage and associated landing pages for national and regional campaigns for Amtrak and State corridor routes‣ Manage the entire lifecycle of the online marketing campaigns utilizing digital marketing solution tools (Adobe AEM, Target, Analytics, etc.), analyze performance of campaigns and use digital analytics to optimize and make actionable recommendations to improve ongoing performance‣ Achieve key performance indicators (KPIs). Working collaboratively with the team’s Data Analyst(s), SEO Lead, and others, develop and test Amtrak.com marketing campaigns and promotions from concept to performance analysis to ensure contribution to brand engagement / consideration and revenue and ridership goals.

Mclean, Va, Us

Program Management: Lead staff of 5 in developing, managing, and implementing comprehensive messaging platform for $1.5M employee engagement program. Provide creative direction and manage marketing communications budget.Internal Communications: Designed employee ideation workflow process that increased employee collaboration and engagement by 40% in first year. Results have saved over $100K annually. Strategic Thinking: Aligned employee ideation and engagement program to strategic goals, which improved employee satisfaction and Best Places to Work federal ranking by 18% within 1 year.Cloud Computing: Researched, recommended, and piloted cloud-based enterprise content management platform that replaced time-consuming file sharing, editing, and approval process. This platform now serves over 2K users.Training Design: Developed executive communication guide that reduced the need for expensive on-site training.

Project Management: Led team of 4 to manage and implement comprehensive $250K e-communication strategy.Digital Marketing: Managed website layout, content, and analytics, increasing online purchases by $12K and daily website views by 400%.Training: Trained 21 associates on Drupal content management system, saving $40K in training and software costs.Collateral Material Development: Integrated production and procurement of print and online materials, increasing sales by 60% in one year.

Arlington, Va, Us

Internal Communications: Managed print and online marketing communications that resulted in 40% increased employee participation in benefits program.Website Design: Redesigned layout and content of retirement and health benefits website to centralize and improve speed of member search function.Web Content Optimization: Created engaging visual aids and calls to action on website using best-practice web content tactics and lexical analysis.Content Management: Wrote, edited, and produced weekly, monthly, and quarterly print and online articles for 15K readers.

Widening Participation: Translated and analyzed over 100 shareholders’ meetings of publicly traded companies, which increased proxy voting and shareholders’ meeting participation by 50%.Market Analysis: Gathered market intelligence, and wrote articles and quarterlies that resulted in 100% increase in institutional shareholder attendance and voting.Question Answering: Answered internal and external client queries on critical voting items, freeing clients to focus on shareholder interests instead of policy or local exchange market intricacies.Foreign Disclosure: Increased target markets’ corporate disclosure to improve shareholder information 100% within 1 year.

Seattle, Wa, Us

Customer Acquisition: Consistently surpassed company’s quarterly marketing goals for new member acquisition by 50%.New Business Development: Implemented business canvassing, generating additional $62K revenue.Sales: Promoted membership upgrades, increasing revenue by $312K.

M.A. Integrated Marketing Communications, Integrated Marketing Communications

B.S. Communications Media/Advertising, Communications Media