With over 25 years of expertise in marketing, I am a results-driven professional specializing in client acquisition and account management at a leading agency. My expertise spans digital marketing, SEO, website development, Google ads, Meta ads, digital out of home advertising, and impactful email marketing strategies. I am adept at orchestrating consumer journeys, ensuring a seamless and engaging experience. Let's connect to explore synergies and discuss how my extensive background can elevate… Show more With over 25 years of expertise in marketing, I am a results-driven professional specializing in client acquisition and account management at a leading agency. My expertise spans digital marketing, SEO, website development, Google ads, Meta ads, digital out of home advertising, and impactful email marketing strategies. I am adept at orchestrating consumer journeys, ensuring a seamless and engaging experience. Let's connect to explore synergies and discuss how my extensive background can elevate your business success. Show less

Direct and plan multichannel advertising campaigns targeting relevant consumer types for B2C marketing. Work with the marketing team and key stakeholders to develop online content initiatives and digital marketing strategies. Lead the execution of consumer journeys using marketing automation and digital advertising tools and software. Analyze multichannel engagement and usage behavior. Identify critical conversion points and drop-off points to optimize client funnels. Create meaningful and… Show more Direct and plan multichannel advertising campaigns targeting relevant consumer types for B2C marketing. Work with the marketing team and key stakeholders to develop online content initiatives and digital marketing strategies. Lead the execution of consumer journeys using marketing automation and digital advertising tools and software. Analyze multichannel engagement and usage behavior. Identify critical conversion points and drop-off points to optimize client funnels. Create meaningful and insightful reports that drive innovative solutions. Show less

Developed and executed online content initiatives and digital marketing strategies. Aligned, advised and executed on best practices for campaigns with key stakeholders across multiple channels. Delivered paid advertising and organic content on social. Built lead nurture and customer journeys using marketing automation and digital advertising tools and software. Researched and implemented recommendations for SEO. Developed, styled, and provided IA for web pages. Execute, developed and managed… Show more Developed and executed online content initiatives and digital marketing strategies. Aligned, advised and executed on best practices for campaigns with key stakeholders across multiple channels. Delivered paid advertising and organic content on social. Built lead nurture and customer journeys using marketing automation and digital advertising tools and software. Researched and implemented recommendations for SEO. Developed, styled, and provided IA for web pages. Execute, developed and managed cross-client-friendly e-mail campaigns. Analyzed multichannel engagement and usage behaviour. Identified critical conversion points and drop-off points to optimize client funnels. Created meaningful and insightful reports that drive innovative solutions. Show less

Developed and executed online content initiatives and strategies. Aligned and advised on best practices for campaigns with key stakeholders across multiple channels. Optimized copy and landing pages for search engine optimization. Performed ongoing keyword research including discovery and expansion of keyword opportunities. Researched and implemented recommendations for organic SEO & SEM. Developed and styled custom web pages and user components. Delivered paid advertising on social. Executed,… Show more Developed and executed online content initiatives and strategies. Aligned and advised on best practices for campaigns with key stakeholders across multiple channels. Optimized copy and landing pages for search engine optimization. Performed ongoing keyword research including discovery and expansion of keyword opportunities. Researched and implemented recommendations for organic SEO & SEM. Developed and styled custom web pages and user components. Delivered paid advertising on social. Executed, developed and managed cross client friendly e-mail campaigns. Worked closely with external agencies, departments and businesses to publish content and ensure branding, copy and image accuracy. Analyzed website/email traffic and usage behaviour. Created meaningful and insightful reports that drove innovative solutions. Show less

Co-launched and managed WholesaleSports.com. Developed and styled custom web pages and user components. Ideated and managed editorial. Developed and executed online content initiatives and strategies. Optimized copy and landing pages for search engine optimization. Researched and implemented recommendations for organic SEO.

Launched and managed Drupal, WordPress and non-CMS websites. Produced content wireframes and site plans. Developed and designed cross client friendly e-mail campaigns. Administered entity Google Analytics including report creation, report generation and training for content authors. Delegated web and IT related tasks throughout agency. Developed company wide policies and procedures.

Worked directly with art directors, backend developers and designers to create attractive CMS driven websites. Executed cross client friendly email campaigns using HTML, CSS and Photoshop. Developed responsive and adaptive websites within Drupal & Wordpress for mobile, tablet and desktop devices.

Created logos and brand identities for companies. Provided quality print materials and websites with elegant, sophisticated and bold design to effectively market products and services.Clients:Cenovus Energy; Kellett Communications; Hypertension Canada; Hypertension Talk; Lupus Society of Alberta; Noralta Lodge

Worked directly with clients. Entrusted to design websites for high profile customers at risk of cancelling. Saved multiple accounts with effective and creative design solutions.

Created designs and layouts for educational books and covers based on clients’ needs. Created initial design concepts. Used typography to create interesting and attractive spreads. Executed technical art and pre-flighted various publications for print.