Greg Earl Email & Phone Number

Sunnyvale, CA, US

Austin, Texas, US

• Drove ongoing PR campaigns daily for eight to eleven clients concurrently across various verticals, including retail technology, advertising, law and technology
• Met clients’ unique objectives with tailored communications strategies. Executed these strategies with block-and-tackle and proactive storytelling efforts to grow clients’ SOV and improve market positioning and messaging
• Secured coverage with leading industry publications and business/top-tier media, including New York Times, Washington Post, Business Insider, CNBC, WIRED and NPR
• Lead content strategies, including the planning, drafting and distribution of press releases, contributed thought leadership articles, case studies, data reports, blogs and whitepapers
• Partnered with clients’ internal teams, including executives, marketers, salespeople and engineers to identify fresh product and thought leadership story angles
• Coordinated speaking and awards programs by identifying relevant opportunities, drafting nominations and managing next steps

Austin, Texas, US

• Assisted in the day-to-day communications of high-profile and startup clients specializing in technology and healthcare.
• Pitched and secured media coverage in trade and business press for client announcements, events and proactive initiatives.
• Created and published daily social content across client Twitter, Facebook and LinkedIn channels.
• Drafted, pitched and placed contributed contented in the form of articles and blog posts.
• Oversaw coverage monitoring and created coverage reports for client announcements, campaigns, event presence and overall mentions.
• Carried out research of publications, industry trends and competitors to identify opportunities for media coverage and messaging.

New York, NY, US

• Supported and carried out public relations strategies for tech and consumer clients
• Conducted media relations strategy activities including media monitoring and pitching national news and trade outlets to support teams in landing coverage from high tier outlets
• Built and managed media lists using Cision and organic searches to find relevant and reputable publications
• Managed client speaking & awards research and submissions
• Created social content for clients on Facebook, Twitter and Instagram
• Researched events to provide clients with conferences and other advantageous speaking opportunities

Austin, Texas, US

• Wrote, edited and distributed press releases to local, regional, and national media
• Coordinated special events such as airline launches and conferences at the airport
• Enhanced brand image and awareness using resources such as web pages, Facebook (10% increase in likes), Twitter (14% increase in followers) and other tools to refine and distribute airport information
• Developed marketing and public relations plans by identifying key stakeholders, markets and most effective methods for reaching target audience
• Monitored and analyzed success of campaigns on social media, in the press to compile into activity reports
• Served as an on-air airport spokesperson

• Identified key characteristics about college organizations and used info to raise brand awareness and increase company visibility amongst this market
• Engaged organizations and acquired customers through social media and e-mail marketing

• Monitored local and national music publications for information on music scene.
• Consistently updated and improve media lists for various markets.
• Contacted media outlets to encourage exposure of clients.