Commercial Water Solutions - Manitowoc Ice & Everpure

● Innovation and Significant Growth: Implemented and continually accelerated significant new strategies that currently drive growth and the overall performance of the company, including specialty catalogs, B2I strategy development, significant growth in e-marketing “titles” and options for customers, content marketing and affiliate marketing ● Content Marketing: Established plans and strategies and significantly grew content marketing as a part of the marketing mix including white papers, an e-magazine, industry and usage specific newsletters, how-to’s, product usage based e-books, public relations, corporate giving stories development, company blogs and video marketing including an all new and updated WordPress info site to manage the content● Affiliate Marketing: Developed and managed the affiliate program from deployment through its current level of meaningful performance and results as an acquisition as retention strategy● Social Media Marketing: Strategically devised and led the vision providing for significant social presence including: giveaways, paid advertising and placement, increased engagement campaigns, accelerated reach for other marketing efforts by social delivery, true content development and feedback channels used to garner increased interactivity and placement ● E-Marketing: Directed and oversaw all e-marketing strategies, calendar and plan development, launch and approval, coordination of pricing, merchandising and all cross functional teams ● Sales & Customer Service Operations Management: Led the sales and customer service operations growth from ~40 associates (80,000 orders $48 million rev.) to ~230 associates (800,000 orders,$399 million rev.), including, compensation schemes that drove performance and increased retention during high growth, specialization teams to continue to maximize efficiencies, effectiveness and speed resulting in ease for customers and prospects

● Marketing Strategy: Managed all corporate marketing efforts for all divisions including Direct Sales, IdentityNow.com, Special Order to Program Customers, and Orange City Program Sales totaling $92 million annual revenue. Planned and executed comprehensive marketing plan and budget development to assist in corporate growth and profit objectives ● Leadership, Strategy & Creativity: Directed cross functional catalog development team including merchandising, purchasing, creative services, and marketing to provide all divisions catalogs & print collateral, directing the strategy, layout, design, proofing and production● Advertising & Marketing Management: Managed and developed a co-op vendor marketing strategy for the direct and corporate program businesses, direct business unit customer and acquisition marketing as well as continued marketing of the direct web site including advertising, collateral development, lead development strategies, email marketing campaigns, outbound sales calling strategies and customer retention marketing● Business Planning & Strategy, Sales Leadership & Management, Web Business Launch & Integration: Orchestrated the overall direction and strategy of the Tele-Sales and IdentityNow.com Division, including business plan development and implementation, marketing strategy development and execution, to achieve business unit growth and profit objectives● Web Development, Change and Culture Management: Served as the project manager for the IdentityNow.com web site development team to ensure all functional units progressed effectively and efficiently towards meeting the goals of the different phases of web site development and integration into the current operation● Marketing Research: Responsible for research needs of the company including semi-annual product development research, customer research of major customers, benchmark research that measured company’s market position, competitive intelligence, pricing analysis and new services

● Research, Competitive Intelligence & Business Consulting: Designed, implemented, and analyzed multiple marketing research, customer satisfaction, and employee opinion surveys for clients including focus groups, mystery shopper programs, industry analysis programs, competitive intelligence, and Legislative Task Force work for a telecommunications industry association.● Advertising: Worked with advertising agency part of the business on client advertising and ad development needs