Greg Edmonds Email & Phone Number

Minneapolis, Mn, Us

Mall Of America, Minneapolis, Mn

- Manage 50-75 employees in day-to-day operations or 13-screen Cineplex inside Mall of America, generating $5.9MM in first year annual revenue.- Manage cash office, including safes, deposits, money orders, and petty cash.- Develop cohesive staff schedules for 50-75 associates in various departments within theatre.- Create and develop new policies and procedures to aid substantive growth for all staff, management, and business. - Facilitated store set and grand opening of theatre from one month prior to opening.

Laeville, Mn

Promoted within Emagine Entertainment after Emagine acquired Muller Family Theatres to manage 21-screen cinema, the largest cinema in the state of Minnesota.

East Bethel, Mn

Promoted within Muller Family theatres to manage 10-screen cinema with 20-30 employees.

Delano, Mn

- Manage 15-20 employees on daily operations of rural 5-screen movie theater, grossing $570K annually.- Improve attendance from -12.3% in 2010 to +4.5% in 2011, +9.6% in 2012, and +10.1% YTD 2013.- Increase annual grosses from -10.6% in 2010 to +7.0% in 2011; maintained second highest increase in grosses among five of company’s theatres that competitively reduced ticket prices in early 2012.- Consistently hold second-highest avg. per cap in company at $3.55 in ‘10, $3.76 in ‘11, and $3.84 in ‘12- Conduct weekly inventory audits of all concessions and supplies, improving annual inventory variance from .023% in ’10 to .009% in ’11, and .002% in ’12. - Create marketing materials for distribution in Delano, MN and surrounding communities, as well as manage Facebook page for theatre in a constant effort to increase attendance. - Motivate staff and train on strong customer service, picture and theatre presentation, and marketing.- Place regular concession and supply orders through Appert’s and receive/process shipments. - Manage additional vendor relationships with Coca-Cola, Icee, Bright Star projector maintenance, Shamrock CO2, and overnight theater maintenance crew. - Create bank deposits on bi-weekly basis, as well as manage cash safe, drop safe, and ATM reloads. - Create weekly schedule for staff and managers based on box office projections for upcoming releases, historical attendance data, as well as budgetary data.- Generate movie showtime schedule and auditorium assignments.- Proficient with digital projection equipment, including select NEC and Barco digital projectors, GDC and Dolby servers, and Cinedigm library management systems (LMS).- Assisted with digital conversion of Delano 5 and Waconia 6 theatres in early 2012.

Plymouth, Mn

- Created Midnight Retro movie series and oversaw all aspects from inception, including title selection, contests and drawings, advertising, online marketing, local sponsorship, and financial reporting. - Averaged 77 attendees per retro and an average per cap of $3.66 per midnight screening, up from an average per cap of $2.76 for regular releases and showtimes at Willow Creek 12.

- Archive reel film, VHS tapes, photos, slides, negatives, and other media to DVD for national clientele. - Conduct market research of the film and photo archiving industry to identify ideal target clientele. - Execute direct marketing campaigns, including distribution of personalized letters, fliers, brochures, and video samples, to targeted local companies for the purpose of growing commercial business.- Manage online marketing campaign, including website and various social networking sites.- Develop and manage customer database to maximize efficiency in acquiring and retaining customers.- Develop cross-promotional relationships with local businesses to maximize visibility of DTS LLC. - Perform financial analyses, including cost-benefit analysis, scenario analysis, and financial reporting.

- Determined the position of acquisition targets in the marketplace by developing market assessments of targets, which included identifying a target’s value proposition, its competitive advantages and disadvantages, and the validity of its growth strategies. - Interviewed executive-level managers of target to develop base knowledge of target and industry.- Conducted primary research on target’s top customers by interviewing customers and competitors, and transcribing all management, customer, and competitor interviews.- Analyzed interview notes to develop complete assessments of market dynamics and industry success factors, as well as strengths, opportunities for improvement, and future sources of strategic growth.- Evaluated market conditions of the target and major competitors, uncovering macroeconomic trends while assessing competitiveness and sustainability of target’s market position and customer base.- Ascertained customer preferences, needs, and buying habits to identify potential markets and factors affecting demand for target’s products or services.- Evaluated target’s primary competitors by segment, analyzing competitors’ pricing, sales, and methods of marketing and distribution.- Created clear and concise executive summaries and associated deliverables for clients, illustrating data graphically and translating complex findings into written text.

- Profiled Liberty Mutual’s target customers by analyzing product offerings and examining historical customer data to assess ideal financial strength, risk level, and exposures of prospects.- Conducted competitive analyses of commercial insurance firms, positioning Liberty Mutual’s products based on metrics of price, service, and PPO network to develop new and unique selling strategies.- Generated 50+ professional relationships to grow revenue in $1 – 25 MM premium segment. - Produced commercial insurance submissions, each with premiums of $100K – 2 MM.- Created, developed, and implemented Associate Account Representative training program curriculum.

- Managed team of 6 Engagement Managers—as well as the Directors of Marketing, Operations, and Technology—in the arenas of IBC development strategies, external communications, and consulting team management best practices. - Worked with team to develop new consulting procedures for collecting primary data, such as surveys, opinion polls, or questionnaires, and methods to obtain secondary data.- Conducted staff conferences to provide management with information and proposals to enhance the development of the IBC organization. - Supervised 5-member market research and financial analysis team to develop mode-of-entry strategies for clients.- Determined clients’ positions in the marketplace by monitoring industry statistics and following trends in trade literature.- Held focus groups to assess consumer needs within client’s existing positioning and product offering strategies, and to measure the effectiveness of the client’s marketing, advertising, and communications programs and strategies.- Researched industry’s competitive landscape and distribution model to develop future positioning and pricing strategies for client.- Created and successfully implemented an integrated self- and peer-evaluation program.

- Forecasted and tracked Ford’s marketing and sales trends by geographic region and analyzed data.- Developed statistical regression model to correlate Ford market share trends with external factors at 89% accuracy. - Collected regional unemployment rates and gas prices, household demographics, Ford pricing strategies and credit models, and fuel efficiencies to input into model.- Implemented model to assist Ford with forecasting of future regional market share trends.- Used model to develop strategy for market share growth of 0.25% regionally ($25MM) or 0.125% nationally ($150MM).

- Improved apparel sales, through proper marketing and presentation, from trend of -2% over LY in 2002 to +9% by 2004.- Achieved 25% – 28% of total store apparel sales on a monthly basis, up from 18% – 22%.- Raised footwear sales through aggressive in-store advertising campaigns, achieving a 17% average yearly gain by 2002.- Directed crew of ≤15 in daily store operations, including marketing, merchandising, and selling.

Mba, Marketing And Finance

Activities and Societies: -Student Executive Director of Illinois Business Consulting -Admissions Committee

Education record

Ba, English Literature