Greg Ellal Email & Phone Number

• Led a $20MM product portfolio for this manufacturer of structured cabling solutions
• Researched and developed business plans for new product development expansion of 5 new products and worked through stage-gate process to product launch
• Led a 10-person team to research a new market and develop a business plan for entry, within goal of 4 months

• Led 12-person product management team for this $90MM direct response marketer
• Created strategy and collaborated with 15 peers to execute 10 large direct response marketing campaigns per year with 100% record of meeting deadlines over 13 years
• Improved profitability of new products added 20% by creating standards for acceptable revenue and margin goals
• Led pricing strategy, including a new strategy which increased revenue 10% and improved margin
• Researched customer needs and added new product lines which increased sales 15%
• Led a cross-functional SKU rationalization initiative resulting in 20% reduced costs and improved inventory position

• Led a $300MM product line for this direct mail advertising company
• Created new products resulting in an incremental $5MM revenue
• Delivered a strategic marketing program that combined companies’ core competencies into a cohesive marketing launch package for the sales team
• Developed a strategic roadmap to lay the foundation for future growth

• Led all marketing, advertising, email and e-commerce programs for this $10MM B2C direct marketer of high-end cutlery and cookware
• Developed a customer segmentation strategy which improved profitability by 17%
• Managed all circulation efforts including forecasting, mail plans, list strategy, cooperative databases, merge-purge and print vendors
• Negotiated a multi-year print contract resulting in savings of $150K per year
• Initiated a sales forecasting system that enabled the company to project growth and profitability to better manage the business
• Developed email campaigns and led the overhaul of the website which accounted for 30% of revenue

Connecticut, United States

• Held many marketing and new business positions of increasing responsibility for this B2B marketer of safety and identification products
• Experience includes direct mail catalog and solo circulation, customer acquisition, customer retention, list selection, product management, catalog and solo mailing creation, new product development, vendor management.
• Increased revenue by 15% in the commercial construction market by adding new products and services
• Developed a B2B company to compete with low-priced competitors and grew revenue to $3 million; project included developing a new marketing, branding, targeting and operational strategy

B.S. Business, Marketing, Cum Laude Honors

Education record