Marissa Effman Email & Phone Number

Danbury, Connecticut, United States

New York, NY

• Senior Account DirectorCreate Direct Marketing Programs Fundraising Clients, including the Human Rights Watch and National Urban League.
• Design and implement Direct Mail and Email test plans based on detailed results analyses, including budgeting, analysis, and campaign planning/execution for Direct Mail and Email Channels.
• Create fundraising strategies for Direct Mail and Email to maximum Profit and LTV for my clients.
• Present milestones to Senior Management along with recommendations for file and revnenue growth.

New York, NY

• Senior Vice President, Group DirectorManage Direct Marketing Programs for WLA Commercial and Fundraising Clients, including the USO, Guthy-Renker, Texas Bio Medical Research Foundation, and Muscular Dystrophy.
• Responsible for Budgeting, Analysis, and Campaign Planning/Execution for Direct Mail and Email Channels.
• Managed $30MM USO Budget for Renewal and Acquisition Fundraising.
• Grew USO Individual Fundraising Net Margin by 300% - from $10.1MM in 2005 to $31.0MM in 2016.
• Manage Multi-Channel sales and fundraising strategies, ensuring coordination between Email and Direct Mail.
• Design and implement Direct Mail and Email test plans based on detailed results analyses.

• Project Director, Member Relationship Marketing 1/01-2/05
• Led the department responsible for marketing to Empire’s 4 million plus members; goal was to increase customer satisfaction and retention, and promote a positive brand experience.
• Managed a team of 6 Marketing Managers who developed strategies for and executed all marketing programs and communications to Empire members.
• Directed internal business owners, creative, list, production, and operations teams to ensure timely and accurate execution of member retention direct mail, email, and web communications.
• Created and distributed all plan administration documents, including ID cards, Provider Directories, and Benefit materials; P&L responsibility for $4 million annual Retention budget.

New York, NY

• Member of new business unit responsible for the launch of two new wealth management products targeted to individuals with $1 million or more in net investible assets.
• Designed and implemented Direct Mail test plans; set strategy for opt-in email campaign.
• Directed outside vendor in performing segmentation analysis: defined modeling needs, set priorities, explained system requirements, and defined database.
• Used economic models to determine profitability of past mailings, set Sales staffing needs, and establish goals and benchmarks for Direct Mail success going-forward.
• Directed agency in creative development and the timely production of Direct Mail.

Greenwich, CT

• Drove the strategic planning process, create a Direct Marketing analysis function, and manage day-to-day National Direct Marketing efforts.
• Set a national test strategy for four regional brands that optimally allocated scarce testing dollars.
• Fully implemented Direct Mail, FSI, and Co-op advertising plans.
• Developed fully-loaded Direct Marketing P&L, defining revenue, costs, and calculating ROPI.

New York, NY

• Member Acquisition
• P&L responsibility for acquiring new Members, as well as re-enrolling former members through Direct Mail and Package Inserts media (annual budget: $35 million).
• Developed and implemented monthly hotline strategy that increased profitability, resulting in a 15% reductions in lists costs, a 33% increase in mail volume, and a 24% increase in response.
• Oversaw list planning process, including profitable list selection and management of list broker.MP&A
• Managed annual Direct Mail and Telemarketing spending of $30 million.
• Determined profitability (Return on Promotional Investment) of offers and new packages/creatives.

New York, NY

• Analyzed member sales/retention programs, including: product line profitability, pricing strategies, catalog main selection alternatives, and the economics of advance royalty payments.
• Participated in BOMC’s long-term planning efforts, including annual budgeting and economic modeling of business and financial plans.

Greater New York City Area

• Assistant Vice President, Finance Group
• Performed M&A analysis for purchase of banks, branches, and special products.
• Conducted peer bank studies and presented findings to Senior Management, CFO, Board of Directors, and London-based parent company for use in strategic planning efforts.

Master Of Business Administration (Mba), Marketing And International Business

I obtained my MBA by attending NYU part-time, in the evenings and and summers, which is why it took four years.

Bachelor Of Science (Bs), Business/Managerial Economics, Cum Laude

Activities and Societies: Sportswriter: The Daily Pennsylvanian Philadelphia Sportswriter’s Association’s College Sportswriter of the.

High School Diploma, High School/Secondary Diplomas And Certificates

Education record

Education record