Who am I, and why am I here? What I've learned across many jobs and starting new ventures is that the answer changes depending on the context. Everyone wears many hats during our lives, and decisions depend on which hat we are wearing at the time of the decision. As a partner in The Rewired Group, I help companies understand the consumer journey through the consumer lens. I do this using a product development framework - called Jobs to be Done (JTBD) - that enables you to understand why people behave the way they do. For us, JTBD doesn't end with just understanding the demand side; we also help unpack the supply side. When we have both the demand and supply "unpacked," we work with our clients to shape products that work for both the consumer and the company. Jobs-To-Be-Done taught me that to build products or services, you must seek to understand what context and outcomes your customers expect when they chose to use your product. Since consumers circumstances change, so do their Jobs to be Done, and the criteria on which they base their satisfaction with your products or services. Ultimately, I am a consultant, coach, and mentor working to help you understand and learn how to innovate and integrate both sides of the demand and supply equation.
Listed skills include Sales, Business Networking, Strategy, Marketing, and 46 others.