Gregg Nolan Email & Phone Number

Hollywood, California, United States

Beverly Hills, California, United States

Encino, Ca

• Entrusted by start-up, game and tech clients to deliver exceptional marketing guidance and represent emerging brands before licensors such as Apple, Google, and Under Armour• Developed UI/UX for new web features and direct 8 developers via Agile methodologies and Asana for companies such as THQ, DonorNation and Evite• Executed global brand announcements for companies such as SEGA and Zynga, including asset development, social media execution, PR and content marketing resulting in 200MM impressions• Delivered post-mortem with qualitative/quantitative feedback, reach/frequency/impressions, Google AdWords/Analytics/Trends with details regarding adjustments used to optimize the budget

El Segundo, Ca

• Directed 35 multifaceted media campaigns in North American, Latin American and Canadian markets reaching 200MM consumers a year.• Managed and executed budgets which included creation of 42 dynamic packages, 28 product trailers, authentic social networking campaigns and synchronized global launch plans.• Negotiated $1MM in free cross-promotional television, online and radio advertising per year.• Developed and managed worldwide tournaments for the Yu-Gi-Oh! franchise beginning with 10 participants nationally, ultimately attracting over 100,000 worldwide by 2012.• Skillfully managed the allocation of both large and small budgets with external creative, tournament, marketing and media agencies throughout each product campaign.

West Hollywood, Ca

• Directed 5 new web features and drove development, implementation, UI and UX for photo sharing components integrated through social media securing 20,000 unique visitors a month.• Managed staff of 8 web developers and technical architects through Agile methodologies in order to create, refine and go to market rapidly with new web features.• Generated 50 full function wireframe prototypes utilizing Cacoo and Axure to show proof of concept and cost viability for new UI and UX.

Los Angeles, Ca

• Drove development of 3 mobile lifestyle applications including content creation, licensing acquisition, carrier relationships and International roll out.• Implemented 5 new marketing strategies in urban lifestyle sports and hispanic cultural, conducted focus groups research and facilitated collaboration between production, marketing and PR teams.• Led 15 focus groups while conducting AB testing and competitive research to gain insight into Millennials lifestyle brands, consumer demographics and emerging trends.

Agoura Hills, Ca

• Executed 20 national advertising campaigns with the top 4 wireless carriers for brands such as Nickelodeon, Star Wars and WWE generating more than $2MM per year in revenue.• Lead online, sales and console teams to ensure adherence to product launch schedule and cross functional marketing messaging in North America.• Developed best practices by obtaining and seamlessly incorporating external ad sponsors in game to reduce budget expenditure, increase marketing spend and elevate sell through by 15%.

Woodland Hills, Ca

• Developed global marketing and product launch plans with budgets exceeding $3MM for titles such as Superman, The Matrix, Rollercoaster Tycoon and Looney Tunes.• Produced trend analyses, financial forecasting and budgeting to ensure superior market and online presence compared to competitors.• Collaborated with 3 global territory managers in the UK, Asia and Australia to direct advertising, print and creative marketing for 25 titles ensuring consistent messaging and timed global launches.

Ba Advertising / Marketing - Outside Concentration Graphic Design / Fine Art

Activities and Societies: Men's lacrosse team (1993 - 1995) Men's soccer team (1994 - 1995) Step Forward Day (1993 - 1997) Math tutoring.

Continuing Education, Graphic Design

Continuing education course in graphic design, UI and UX development