Greg Herbert Email & Phone Number

Lexington, Ky, Us

Lexington, Kentucky Area

- Responsible for creating and executing in-game marketing/promotional activities for a variety of D1 Sports including: Football, Men's Basketball, Women's Basketball, Baseball, Women's Soccer, Men's Soccer, Men's and Women's Track, and Women's Tennis.-Lead marketing contact for Kentucky Baseball and head University liaison for the 2014 SEC Outdoor Track and Field Championship marketing campaign. Responsible for creating family atmosphere through music selection, radio advertising, promotional giveaways, social media contests, Cliff Notes (daily promotional flyers), and responsible for coordinating the Cliff Dwellers rewards program.- Production Manager for Men's Basketball. Coordinate all aspects of a UK Men's Basketball game including: pre-game announcements and activities, pre-game introductions, time out promotions/videos, half time promotions/videos/announcements, various concourse displays, and band/cheer coordination. - Work with coaching staff and marketing team to create an inviting and exciting experience at all University of Kentucky Athletic Events.- Assisted with the staging and producing of the following events: Big Blue Madness, National Football Letter of Intent Signing Day Show, NCAA Women's Soccer Regionals, and SEC Outdoor Track and Field Championship.- Oversee our Student Marketing Internship Program.

Metairie, La

- Increase revenue through group outing sales and corporate sales by means of cold calling, warm calling, and meeting with customers.- Manage and develop a lead list directed at selling tickets and hospitality packages.- Goals achieved - Sold $111,955 in Group and Package Sales in addition to $16,000 in Corporate Sponsorships. Total Revenue = $127,955

Oxford, Oh

-Led small groups (6 or less) of marketing interns to design and execute new in-game promotions during the aforementioned sporting events. -Created new promotional events (ex. Operation Red & White and SideDish) to increase student awareness and engagement with Miami Athletics.-Executed game day marketing operations ensuring quality assurance, high customer satisfaction, and increased fan excitement through emceeing promotions, writing promotional reads, and setting up the promotion design for halftime entertainment.-Goals Achieved - increased student attendance through aggressive grass roots marketing plans, created new halftime/intermission contests (Accuracy Shot Challenge, Shoot Out on Swoop, etc.), and increased student awareness on campus.

Oxford, Oh

-Brought in $4,000 over a three month period through a focus on group sales to churches, youth groups, and retirement homes.-Designed sales packages to drive ticket sales and in-game experience.

Oxford, Oh

-Led a team of 3 marketing interns to create and implement a promotional schedule for Miami University Field Hockey as well as create and execute a marketing plan to increase student attendance and draw local groups to the games.-Managed the day-to-day operations of the Marketing team and led weekly meetings to check in on where we stood with achieving our goals and set action items for the upcoming week.-Directed the game day atmosphere and organized numerous in-game promotions allowing for an increase in fan engagement as well and group recognition.-Goals Achieved - raised overall attendance by 25%, increased group attendance by 75%, created new halftime promotions to keep fans engaged throughout the games entirety.

Oxford, Oh

-Brought in $14,000 in a six month period (2011) and $4,000 in a two month period (2012) through cold calls, warm calls, and individual sales calls.-Led the sales intern class to an attendance of 20,000 at the 2012 Family Weekend Football Game (City of Oxford, OH is 5,000).-Received 100% renewal rate on season ticket purchasers from 2011 to 2012 (25 new STH)

Niles, Oh

-Generated $22,000 in new revenue (an increase of 100% from my predecessor) in the form of group, suite, fundraising, trade, and sponsorship sales while also directing/creating various other revenue growing programs through cold calling, warm calling, and sales presentations.-Contacted local business leaders and ran executive meetings with them to discuss options to become corporate sponsors of the team.-Created proposals for new sponsorship, trade, and in-game promotions to improve the stadium itself as well as in-game fan experience.-Received a Sales Incentive for creating an experience package that sold 175 tickets for the NYPL All Star Game (led the full time sales staff for the incentive).

Oxford, Oh

-Created short promotional videos to be used on the CCHA's website and social media outlets to A) document the game day atmosphere of a Miami University Hockey Game, and B) interview Miami players to allow for the CCHA to compile the footage into a league wide Weekly video.

Masters In Education, Sports Leadership

Activities and Societies: Graduate Assistant - Marketing University of Kentucky Athletic Department

Bachelor Of Science, Marketing, 3.02

Activities and Societies: Miami University Athletic Department Sales Team, Miami University Athletic Department Sports Marketing Academy.

Education record

Education record