Greg Hum Email & Phone Number

Halifax, Nova Scotia, Canada

Marine Thinking is an autonomous technology company transforming the way we understand and interact with the ocean. Empowering crewed and uncrewed surface vessels (USVs) with autonomous performance capabilities, the company creates new possibilities and opportunities for a wide variety of marine applications.From navigation and multi-tier communication systems to artificial intelligence and machine learning, their autonomous technology solutions are helping the industry advance further and faster while ensuring a safer and more sustainable future.As the company's first marketing team hire, I led content creation while establishing brand identities for a portfolio of (3) USVs and (2) software solutions.• Lead writer, editor, and production supervisor for front-facing content – marketing, sales, and product support • Oversaw revision and localization of USV operation manuals for general and government users• Composed software release notes for Smart Plant System™ (SaaS) and voice-over scripts for tutorial videos • Primary contact for product and technical development teams, ensuring technical accuracy across all materials • Set-up and monitored Google Analytics tracking utilizing Google Tag Manager• Created search ad campaign to promote newly launched Marine Tracer™ USV with 7.91% click-through rate; 286% increase in page visitors (vs. previous month)• Led content development and search engine optimization (SEO) for website redesigns of marinethinking.com (2023) and sps.marinethinking.com• Administrator for company’s HubSpot CRM account, online member/exhibitor profiles, and social media channels. Increased LinkedIn followers by 110% in one year (+1,000 total)• Oversaw event coordination for domestic and international trade shows• Ad hoc market research and competitive analysis • Ad hoc writing support for various government project proposals

Dartmouth, Nova Scotia

Unique Solutions Design Ltd. (Defunct) was a technology start-up, specializing in the collection and analysis of body data using 3D body scanning and predictive measurement software. As Creative Lead, I oversaw marketing and creative support for the company’s Me-Ality™ brand, a technology-based fit solutions provider for the apparel industry.• Led the development and production for all Me-Ality marketing and sales materials - print, digital and video. Reduced annual expenditure by approximately $36,000 via in-house development• Served as the steward of brand guidelines and creative direction• Restructured Me-Ality’s brand identity as the company transitioned from B2C retail to focus exclusively on B2B strategic partnerships• Managed external creative agency, including day-to-day project management, budgeting, and contract negotiation• Acted as lead consultant for the UI/UX design of the company’s online sizing-matching service and created conceptual UI/UX designs for client-side integration. The service was adopted by Unisync Group Ltd., a national uniform supplier, and implemented into the company’s online ordering system • Managed content for Me-Ality website (via Refinery CMS), including content creation – copy and graphic assets• Coordinated various trademark filings for use in multiple territories

Dartmouth, Ns

As Marketing Coordinator, I collaborated with an internal marketing team to support a two-year national mall campaign. Offered as a complimentary shopping service, the campaign introduced Me-Ality’s body scan technology to the general public by providing personalized product and size recommendations through 3D body scanning.• Coordinated the development and production of marketing materials – print and digital• Acted as lead liaison to external creative and social media agencies • Developed email marketing content and assisted in the creation of audience segment lists/distribution schedules for various targeted campaigns• Created client-specific sales presentations and collateral for corporate sales • Managed procurement and national distribution of promotional materials/items • Coordinated on-site promotions and contests• Served as a point of contact for area managers and various suppliers With +65 retail locations across the United States, the campaign accumulated more than one million users.

Dartmouth, Nova Scotia

The Mental Health Foundation of Nova Scotia is a registered charity dedicated to improving the lives of Nova Scotians affected by mental illness. The Foundation raises funds for vital programs and services, while increasing mental health awareness and access to education. As Event and Communications Officer, I collaborated with the Director of Special Events to plan and execute four annual signature fundraising events: A Different Stage of Mind, Inspiring Lives Awards, Golf Fore Mental Health, and Festival of Trees. • Liaised with external creative agency to develop core visuals and event materials, while creating supplementary content in-house • Oversaw sponsor branding and recognition for all event materials • Created digital presentations for on-site A/V display • Managed content for Foundation website (via Drupal CMS) and YouTube channel • Served as point of contact for various sponsors, donors, volunteers, and suppliers• Acted as lead liaison for the Stockings for SCOT Program

Dartmouth, Nova Scotia

• Collaborated with the Director of Special Events to plan and execute four annual signature fundraising events• Wrote and distributed direct mail correspondence for event donors and attendees• Managed logistics for Festival Angels Ornaments Campaign, raising more than $32,000 for mental health programs and 12 public schools • Complied and managed contact list for event donors and attendees using Sage Fundraising 100• Liaised with sponsors to coordinate item donations and promotional materials/assets• Created misc. event materials – On-site signage, forms, prize descriptions, etc. • Performed cost research and analysis of third-party services/products

Halifax, Nova Scotia

Premiere Entertainment Group (formerly ESP Productions) is a full-service event production and management company specializing in corporate events, comedy/music tours, and large-scale festivals. As Event Manager, I planned, implemented, and managed logistics for the Halifax International Busker Festival.*• Organized site layout for six performance stages and 40+ retail vendors• Managed on-site set-up, operations, and tear down • Created operational plans for security and waste removal • Oversaw marketing and promotional activities for the event, including collateral development, media buys, and website design• Led corporate sponsorship and public funding initiatives. Increased municipal funding by 69%• Acted as lead liaison to all sponsors, government agencies, sampling vendors, and suppliers• Oversaw administrative activities related to event insurance, property rental, and permits • Managed event budgets and projections• Recruited and managed seasonal staffHosted on the Halifax waterfront, the 11-day festival featured more than 500 outdoor performances on six stages and approximately 450,000 total visitors each year.*2005 “Best Festival” | The Coast Magazine – Best of Halifax Reader’s Choice Awards *2006 “Best Festival/Free Event” | The Coast Magazine – Best of Halifax Reader’s Choice Awards *2007 “Best Free Event” | The Coast Magazine – Best of Halifax Reader’s Choice Awards

Jasper, Alberta

The Jasper SkyTram (formerly Jasper Tramway) is the highest and longest aerial tramway in Canada, providing tourists with a 360 degree view of the Canadian Rockies. As Group Sales and Special Events Coordinator, I liaised with multiple tour operators, scheduling and managing group bookings on a daily basis. • Scheduled and managed all group bookings• Hosted familiarization tours for media and corporate clientele • Assisted the development and implementation of various marketing initiatives • Acted as first point of contact for phone and email inquiries • Created company media kit • Led public relations activities for various town-sponsored events