Greg Johnson Email & Phone Number

London Area, United Kingdom

United Kingdom

- Consultancy services to digital publishing brands around content and platform strategies.- Creating, scaling and managing YouTube networks, both in-house and for clients.- Connecting and introducing clients seeking partnerships, investment, talent and other opportunities.

Freelance writer on culture, football, music and TV for:Mundial - cover feature for Mundial Issue 3 (Aug 2015 - Dec 2016)FourFourTwo - Contributing articles to FourFourTwo for print and online (Aug 2013 - Dec 2016)Eurosport - covering Premier League matches (2014)Offside Sports Photography - social media, blog posts (2014)Vice - writing about football and culture for Vice and Vice Sports (2014)Mirror - covering Premier League matches and writing features (2014)Goal - covering Premier League matches and sub-editing shifts (2014)Bets Of Mates - contributor (2014)Drowned In Sounds - columnist on football and culture (2013 - 2014)The Blizzard - contributor to issue 13 (2014)Red Mancunian - columnist (2013 - 2014)Can They Score - columnist (2013 - 2014)Republik of Mancunia - columnist (2013 - 2014)Huffington Post - contributor (2013)Pick Our Team - editor (2013)Sabotage Times - contributor (2012 - 2013)The False Nine - writing, editing and commissioning content for a fast-growing online football magazine (2012 - 2013)Bleacher Report - contributor to the Breaking News Team, features writer and Manchester United columnist (2011 - 2013)Muso's Guide - album and gig reviewer (2011 - 2012)WhoScored - football analysis/opinion articles (2024-present)

London, England, United Kingdom

Leading the creation and growth of the Digital business unit at GAMURS Group, bringing together all social media and video activity into one department with a mission to achieve maximum growth both in terms of audience and revenue.

London, England, United Kingdom

Overseeing Editorial operations across Europe for GAMURS Group with a particular focus on audience growth and strategy for key brands such as Dot Esports, Operation Sports, The Escapist, Touch Tap Play, Upcomer and We Got This Covered.

Secondment to a network-wide role owning audience analytics and planning for Reach PLC’s national and regional brands, specialising in sport. This included coordinating coverage of the January transfer window, Grand National 2022, the run-in to the 2022 football season including planning for the Carabao Cup, Champions League and Europa League finals and knockout stages, and owning the content partnership with Paddy Power around their Pro-Am golf event.

London, England, United Kingdom

Senior leader overseeing Reach PLC’s network of regional titles including Chronicle Live, Birmingham Live, Football.London, Liverpool Echo and Manchester Evening News.Reach PLC was the UK's largest digital sports publisher in 2020 and 2021 according to Comscore with regional titles such as Football.London, Liverpool Echo and Manchester Evening News among the most read sports websites in the UK, as well as serving large global audiences too. As Head of Regional Sport, I was responsible for the single largest tranche of online audience within Reach PLC during this time.Highlights included:- Led the transformation of Regional Sport, bringing together 31 individual titles into a single digital vertical (the first in Reach PLC's history) to work as one network, getting teams working collaboratively to share ideas and resources, standardise best practice, and drive more original journalism.- Accelerated growth across key referrers by identifying learnings and opportunities from across each of the 31 titles, and competitors and national brands such as the Mirror, to set the overall content strategy, network policies and workflows, using the strengths and successes across the business to coach teams on how to improve.- This resulted in major investment into Regional Sport in 2021 with the creation of over 50 new roles. At the end of my time as Head of Regional Sport, more digital staff worked on regional titles on sport than ever before.- Supported the implementation of Reach PLC's Customer Value Strategy for registered users including the management of a cross-departmental project to produce 41 print products to convert newspaper readers into digital customers and the launch of a series of experimental sports apps and widgets.- Expanded podcast, social media and video output, adding specialists to all sports desks to increase inventory of original multimedia, seek new revenue streams and increase audience across Facebook, Instagram and Twitter.

Seconded to a leadership role overseeing Reach PLC’s response to COVID-19 across the network on sport, creating a new team in the space of a week made up of full-time staff and freelancers. The mission was to experiment with new content ideas outside of the usual output of the sports desks to drive audience in the absence of actual sport to cover due to lockdown. This team quickly became one of the most profitable units in the company, providing a 4x return on costs.

London, England, United Kingdom

Led Football.London, Reach PLC's first-ever digital-only title, from a launch team of six to a staff of 16 as one of the most read sports websites in the UK, and establishing the brand as a leading outlet for fans of Arsenal, Chelsea, Tottenham Hotspur and West Ham.Highlights included: - Overtaking Football.London's long-standing local rivals within 18 months of launch to become the most read online sports title in London according to Comscore, and becoming one of the most read online sports titles in the UK with an audience larger than a number of national newspaper brands within two years.- Pioneering the monetisation of social video across Facebook Watch and Twitter Amplify within Reach PLC to generate additional revenue and attract new audiences.- Launching the Football.London app and personalised WhatsApp services to build stronger, more innovative ways to reach readers.- Best in class for SEO within Reach PLC's sports titles, setting new standards for best practice within the company.- Proving the concept of launching a digital-only regional title to pave the way for Reach PLC's digital-only expansion of their Live brand into new territories.- Leading sport's response to COVID-19 by creating a special team to target new opportunities for rapid growth across all national and regional titles to counter the pandemic's impact on traffic and CPMs leading to a fourfold return on funding to help rally performance during a time of great uncertainty within the business.- Putting original journalism first to cover important stories such as human rights abuses in Azerbaijan as Baku hosted the 2019 Europa League final between Arsenal and Chelsea, Queens Park Ranger's work in the community around the Grenfell Tower fire, and football's role in tackling anti-semitism, food poverty and knife crime in London.In August 2020 I left Football.London after being appointed Head of Regional Sport for Reach PLC.

London, United Kingdom

A wide-ranging role in which I was leader across features, analysis and long-form content, video, podcasts, interviews and exclusives and sponsored content.Highlights included: - Squawka 23 Under 23, the search for the 23 best players in the world under the age of 23- The launch of the adidas X and ACE lines through interviews with Lionel Messi, Pep Guardiola, Thomas Muller and others- An analysis on the potential impact of Brexit on the Premier League and British football bringing in expertise from across the worlds of sport, law and economics- Interviewing Sadiq Khan and Zach Goldsmith to find out who would be the best mayor of London for football fans- The Missing Lions series, seeking out the untapped talent pools within English football- A feature on why so many footballers become bankrupt after retiring- Heineken Champion The Match with Deco in Athens, GreeceIn 2016, I launched the Squawka Talker podcast with Nic English and in mid-2017 worked as producer on the new Defending in Numbers podcast, a commercial product created for Deezer.

London, United Kingdom

Online content editor for the Music Sales group managing content across their websites and social media channels, including e-tailer Musicroom.com, and advising all sub-divisions on SEO and social media best practice.

London, United Kingdom

Sole in-house copywriter for a publishing department producing over 400 print titles a year and digital and SEO Copywriter for the Music Sales Group's network of websites, apps and social media accounts.Copywriter of promo text, e-commerce store page listings and product descriptions, press releases, news stories, advertorials, book blurbs, creative inserts, SEO copy, website copy and much more for The Music Sales Group of companies including Musicroom.com.

Freelance role writing commercial copy and guest blogs to support SEO and link building strategies.

Cambridge

•Producing marketing copy, email campaigns and social media promotional materials for music publishing products•Managing and maintaining branded company Twitter accounts, Facebook pages and blogs•Compiling customer, market and competitor analysis reports•Researching and writing in-house digests on specialist topics including PHP coding, pod casting, HootSuite corporate packages and ‘best practice’ guidelines for company social media interaction policies.•Proofing academic re-prints, digitized titles and branded blogs and twitter accounts

Scarborough

An independent, self-run promotions company organising gigs for both local and national acts, club nights and one-off events.

Scarborough

Organised the Scarborough Student Union's annual music festival, Uni:On, for 2010.

Ba (Hons), Creative Music Technology

Activities and Societies: Art/Media Collaboration, Music producer, Live Events Promoter, Club Night Manager Modules included: History.

A Level, English Language, Media Studies, Music Technology, General Studies (History To As Level)

Education record