Greg Iszler, Ccxp, Cpc Email & Phone Number

Ann Arbor, Michigan, United States

• Responsible for driving innovative strategies that enhance customer and employee experiences, foster brand loyalty, and contribute to business growth across our roster of clients.• Leading the development, activation, and evolution of the agency's Experience Strategy discipline.• Inspiring and facilitating cross-functional teams in the development of transformative brand experiences.

Ann Arbor, Michigan, United States

• StageLeap CX and EX engagements are designed to help companies and teams hone their strategic skills while tackling real world challenges across customer and employee journeys. Our facilitated, collaborative approach ensures client teams walk away feeling full ownership of the emergent strategy, and a personal commitment to the activation and its success.• StageLeap life and leadership coaching engagements are designed to help mid- and late-career executives find the true potential in the next stage of their personal and professional lives. Each small group session (or private engagement) tackles barriers and opportunities through expert-guided exploration, exercises, personal reflections, and action planning.

Ann Arbor, Michigan, United States

• Established unique brand positioning, client offerings, and go-to-market strategies for a new mystery shopping umbrella organization encompassing two existing firms (Second To None and Bestmark) and the launch of a third (CX Group).• Implemented and facilitated EOS across the three companies, guiding functional leaders on detailed quarterly growth plans and the team commitments required to deliver against them.• Built an HR discipline from the ground up in concert with a corporate transition to an all-remote workforce. Implemented new best practices and support resources, rewrote all job descriptions, updated the reporting structure, drafted a new Employee Handbook, and created a more progressive performance and compensation review process.

Greater Detroit Area

• Charged with building out a re-imagined role for Client Services, including tighter cross-functional integration, more of an omnichannel experience perspective, and greater strategic leadership. • Guided client-facing teams across automotive, health care, retail, and technology verticals.• For a Fortune 10 client, coached the cross-functional digital team through a .com relaunch. Proactively expanded, in just six months, the agency's digital relationships within the enterprise and led the successful pursuit (during the pandemic) of new business from a second multi-billion dollar division.

Greater Detroit Area

• Tapped by the CEO to assume day-to-day leadership and stabilize the agency’s largest piece of business, The Campbell Soup Company (including Campbell’s Soup, V8, Prego, Pace, Swanson, Plum, Bolthouse, and Pepperidge Farm). In the face of expected budget reductions, the team ended up growing billings 12% year-over-year. • To further accelerate portfolio growth for Campbell, worked to leverage our proprietary new AI capabilities to strengthen the Agency's strategic linkage and influence within the company, improve our scenario evaluation agility, and deepen the analytics view of the businesses.

Greater Detroit Area

• Initiated the Walmart Shopper Experience relationship and the creation of a Center of Excellence within the retailer organization. Adapted Mars' proprietary immersion and mapping techniques into a bespoke Walmart Shopper Experience practice. As part of the internal rollout and training at Walmart, team mapped more than two dozen category experiences in the lead-up to the 2017 holiday season.• Drove the continued build-out of a rapidly growing Integrated Planning capability, eventually spanning 25+ executives across 5 offices, delivering 33.2% billings growth in its first full year of existence, and 32.9% in its second.• Led the Agency's 2-year exploration of emergent business opportunities in Data Analytics and Forecasting, Programmatic Media, and Artificial Intelligence, and the eventual launch of the Marilyn AI product.

Greater Detroit Area

• Brought all Agency planning functions under a single point of leadership, unifying Strategic Planning, Performance Targeting & Analytics, Experience Planning, and OmniChannel Media Buying & Planning.• Guided a cross-functional team in the development of an industry-leading programmatic shopper media offering and trading desk implementation.• Responsible for the day-to-day management and leadership of an agency planning team spanning offices in New York, Chicago, Detroit, Oakland, Minneapolis, and Bentonville.

Greater Detroit Area

• Brought on as the senior client lead to manage the 65-person team and two-year digital AOR engagement for Hilton Worldwide spanning site development and demand gen work for the full portfolio: HHonors, Hilton, Hilton Garden Inn, DoubleTree, Hampton, Homewood, Conrad, Waldorf, and Home2. Team's efforts across all brands drove cost per booking down 24%, increased visits by 43%, and increased marketing ROI by 32%.• Successfully transitioned the digital AOR relationship for the agency's most strategically-intensive account, Kimberly-Clark Baby and Child Care, to Detroit from the San Francisco office. Fielded a new team whose integrated campaign efforts improved brand equity scores by 7 percentage points, and drove mobile and site visits up 21% to new record highs. • In 2013, added the executive Strategy role in Detroit, providing leadership as well on cross-network initiatives and the evolution of the discipline.

Greater Detroit Area

• Responsible for the digital strategy discipline for the agency, helping design and implement a more digitally-integrated agency structure within the first 6 months.• Led a team of strategists and account leadership on integrated marketing initiatives across the core client portfolio, including Coca-Cola juice brands, Mazda, Pennzoil/Quaker State, UPS Stores, and Coleman.• Established the agency's first social media practice, including infrastructure and tools, agency integration, service offerings, reporting and analysis, content development, processes, and pricing models.

Ann Arbor, Michigan

• Provided interactive marketing consulting and leadership across the agency's client base, and served as the executive lead on the Kao Brands business (Ban, Biore, Curel, Jergens, and John Frieda).• Assisted in the development of the brand and strategic planning practice.• Managed the agency's biz dev effort and implemented a formal structure, reporting tools, and disciplined outreach/pursuit process that resulted in consistent year-over-year organic and net new billings growth.

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Education record