Greg John Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Providing impactful senior-level creative, branding and CMO services to a select group of regional, national, and international category-leading clients.

Helped to position St. Jude as one of the most respected charitable brands in the world. Established the foundation of the current St. Jude Children’s Research Hospital brand. Forged close working relationships with internal teams.● Led top-to-bottom rebranding effort that helped St. Jude earn recognition as the Most Admired Charitable Brand in America by U.S. News & World Report magazine.● Created positioning line “Finding Cures. Saving Children.” which tests annually as one of the most recognized positioning lines among major health institutions.● Created marketing assets and outreach campaigns to support brand positioning and articulate St. Jude’s unique brand promises.● Serve as writer and creative director for national television spots featuring A-list celebrities, such as Jennifer Aniston, Sofia Vergara, Jimmy Kimmel, Michael Strahan and others.● Collaborate with the Thomas family on the creation of the annual Thanks & Giving campaign, an event that has redefined charitable giving during the holiday season.● Serve as lead liaison and intermediary with the TODAY Show to shape and produce the show’s longest standing weekly series—10 segments that air annually during Thanksgiving week, featuring Marlo Thomas and St Jude patients.

Greater Boston Area

Part of senior team that successfully battled to win historic Greater Boston Region A Gaming License and bring the $2.6 billion Encore Boston Harbor Resort to Massachusetts—the largest private development in the history of the state. Managed $15 million budget; recruited and hired an all-star team of marketing, public relations, and branding professionals to keep Encore’s visibility in the market fresh, positive, and present—particularly during a national PR crisis that rocked the company.● Managed media relations, messaging strategy, advertising, and communications and helped achieve an 86% victory margin in a mandated election, one of the largest ever recorded in the state.● Led all positive and crisis communication strategies for the resort during an extended period of highly publicized lawsuits, allegations of scandals, attacks on reputation, and an ongoing barrage of negative publicity by opponents.● Generated an unprecedented 150,000 signups to the resort’s loyalty program 18 months prior to opening—an industry first.● Increased social media engagement by 1,800% after transferring accountability from head office to the local Boston team.● Executed searches, selected, and negotiated terms with world-class media, PR, and creative agencies. ● Created and executed local job recruitment campaign that resulted in hiring a full workforce of 5,500.● Managed communications, branding, and messaging at all client touchpoints for the resort’s opening.

Greater Boston Area

Founded and built successful brand consultancy firm, growing a two-person startup to an established creative boutique generating $10 million in annual fee-based revenues. Led, mentored, and inspired 60+ high-performing branding professionals that served clients nationally and internationally.KHJ’s success path included acquiring three firms and selling off a high-tech public relations affiliate. Sold interest in the company in 2013, leaving a legacy organization still thriving today.● Built and retained an account base of exceptionally loyal regional, national, and international accounts. ● Served as key partner and trusted advisor to key client decision-makers.● Wrote and directed national television advertisements and created highly successful marketing campaigns that earned the agency highly-coveted awards, including Emmy, Telly, and Hatch awards.● Created breakthrough campaigns for Fortune 500 firms and high-net-worth individuals. ● Developed highly successful branding and international sales support programs for Avaya, Unisys, British Airways, Starbucks, Vertex Instrumentation Laboratories, and other leading brands.