☑ Executive Director of Brand Marketing ☑ Emmy-Award-Winning Creative Director☑ Lead Marketing Strategist A 30+ year background crafting distinctive, award-winning brand strategies, marketing programs, and creative campaigns that cut through the clutter and compel people to action. My strategies and creative deliverables have paved the way for record-setting growth and success by strengthening brand awareness and bottom-line revenue performance.⇒ Drove creative concepting for national TV spots/campaigns and managed planning, staffing, budgeting, and execution of major marketing campaigns and special event programs with global reach. ⇒ Led critical marketing and public relations efforts for the historic licensing and opening of the first five-star urban gaming resort in a major U.S. market—Wynn Resorts in Boston. ⇒ Played a key role in developing creative strategies and media assets that have helped brand St. Jude Children’s Research Hospital as one of the most trusted children’s health charities in the world.⇒ Built one of the most successful brand strategy and brand activation firms in New England—growing it from a staff of two to a company of 60+ with national acclaim before a successful sale. ⇒ Created award-winning advertising and managed major PR and marketing programs for iconic brands, including Bank of America, Pebble Beach, Massachusetts Department of Tourism, Aspen Dental, Blue Cross, Delta Dental, Starbucks, and British Airways, among other category-leading brands.