Greg Klein Email & Phone Number

Raleigh, NC, US

Raleigh, NC

• Interfacing with peer leadership, executives and a broad range of stakeholders to help the analyze behavior to justify programs/program retirement, create dashboards and reports, and provide support on understanding.
• Support development of data collection and distribution standards in order to increase the reach of business-critical intelligence through a scalable model.
• Educate the business on the power of Web Intelligence, the role it plays in portfolio management, customer retention, goal achievement, revenue, etc. and how to perform basic interpretation.
• Interface with other departments and actively work in concert with cross-company counterparts to extract data from a variety of resources and to help drive common business intelligence best practices throughout the org.
• Collaborate with marketers to ensure that intelligence gathering and reporting solutions meet business needs, that KPI’s are actionable, and goals achievable and measurable. Assist in program performance review and.
• Monitor, evaluate and analyze traffic patterns, KPI’s, conversion metrics and site usage and utilize advanced analysis techniques to develop new ways of segmenting data and yield new insights.

Medford, Oregon Area

• Project lead for transition from Coremetrics to Google Analytics Premium; managed scope, defined requirements, designed project plan, coordinated resources, executed custom implementation and QA.
• Created data-based recommendations and presented findings to executive stakeholders for improving user experience, increasing conversions, optimizing marketing and driving merchandising decisions.
• Performed deep-dive analysis for all digital marketing channels (paid search, SEO, affiliate, social media, online display, email) and provided analytics support for online merchandising department.
• Produced regular and ad-hoc site performance analyses as well as post-mortem analyses of promotions, A/B multivariate test campaigns and Web site modifications to guide strategic initiatives.
• Ran company-wide training sessions on web analytics and Google Analytics best practices.
• Directed all tag management activities; migrated existing code from previous system to Ensighten which resulted in increased site performance/page load times; worked with vendors and IT to place, test and approve new.

Boca Raton, FL

• Designed and managed all custom Google Analytics implementations, account configurations, maintenance, testing, reporting and analysis.
• Conducted on-demand and proactive analyses and presented data trends, insights and recommendations on driving and maintaining yield to management and executive team.
• Analyzed performance and impact of digital marketing strategies and merchandising initiatives on user behavior, retention, conversions and profitability.
• Used click map software to identify data patterns and analyze user behavior as it impacts site usability in order to optimize performance.
• Led the testing and optimization program; planned, launched and analyzed the results of more than 50 A/B and MVT (multivariate) tests.
• Held bi-monthly meetings to discuss testing results as well as new testing ideas and ways to increase conversion rates, revenue and profit.

Miami, FL

• Assessed clients’ needs and objectives; prioritized activities toward development and growth.
• Managed client relations; tracked and resolved client issues.
• Monitored metrics, studied market research, set goals, and measured results of experiments which derived optimal solutions.
• Performed analysis on websites to identify ways to improve content, usability and natural/paid search rankings which led to higher traffic and conversion rates.
• Improved productivity by implementing process flow refinements and recommending software and program upgrades.
• Elicited, analyzed and documented business requirements and communicated them to all stakeholders.

Fort Lauderdale, FL

• Provided analytical research and data analysis to internal and external clients for all of CBS Interactive’s web properties.
• Supported sales, marketing, product and all other departments with internal statistics, competitive analysis, market trends and forecast data.
• Designed and implemented primary research studies and executive level dashboards to understand consumer demographics, psychographics and user behavior.
• Presented findings on a scheduled and proactive basis to different business units to facilitate online business optimization.
• Captured the business of new clients through comprehensive competitive market research on products, procedures, and user experiences.

Fort Lauderdale, FL

• Researched discrepancies on securities and cleared any breaks between ourselves and our custodians.
• Prepared weekly and monthly risk reports on all securities affecting clients’ income.
• Maintained constant research to determine securities dividend schedule and future payments.