Greg Latter Email & Phone Number

New York, NY, US

Developing the brand identity and spearheading growth at Recapped, a SaaS sales tech startup, by driving innovative marketing strategies and a data-driven approach.

Consulting with business owners to tackle marketing and creative challenges through innovative, results-driven strategies and full-spectrum creativity. Helping to build unique brand identities and deliver solutions that drive customer acquisition and retention, ensuring measurable outcomes for our clients. Leveraging generative AI to streamline branding.

Boston, Massachusetts, US

From Traditional PR to Nimble Growth Engine: I spearheaded SMC's evolution from a PR-focused agency into a dynamic marketing force, expanding the agency's media, creative, advertising, and branding capabilities, and propelling revenue growth with strategic brilliance and creative problem-solving.

New York, NY, US

From siloed teams to seamless success: At Initiative, I was the catalyst behind our USAA account transformation, leading the integration of our digital and traditional media teams, and driving unparalleled client success through cross-functional collaboration. Managed multiple client stakeholders across various business units at USAA and partnerships with.

New York, New York, US

• Building a digital force at Mammoth: I championed the creation of a new media planning arm, expanding the agency's capabilities to serve entertainment clients lacking media expertise.Key Achievements:
• Pioneered a new business group: Led a dedicated team focused on digital media for entertainment clients, seamlessly collaborating with creatives, vendors, and clients to conceptualize, execute, and assess high-impact.
• Client whisperer and data guru: Unraveled client needs, translating their unique marketing demands into cost-effective, data-driven digital media plans. Meticulously tracked creative performance to ensure optimal.
• Human Centipede, a viral triumph: Orchestrated the digital marketing strategy for IFC Films' Human Centipede, igniting audience awareness through insightful and creative strategies. This became IFC's most successful.
• Mobile ad maestro: Client executives raved about my innovative mobile ad strategies, delivering precise ROI and CAC data through custom-crafted campaign reports.

London, GB

• Supporting blockbuster strategies: With a focus on creative collaboration, I thrived as an Interactive Media Planner on the Warner Bros. Theatrical account at MediaCom. I supported the development and execution of.
• C-suite acclaim: Led a team to craft an award-winning pitch that impressed MediaCom's Global Chairman and North American CEO, earning prestigious recognition.
• Mentorship & high-performance: Guided a team of Assistant Media Planners, boosting their skills and driving improved campaign targeting and performance.
• Strategic media maestro: Navigated client objectives, devising creative solutions with innovative mobile, online, and in-game media placements like the first-ever expanding YouTube mastheads, Xbox in-game video ads.
• Data-driven decision making: Built analytical reporting templates, managed ad server trafficking, and presented results to optimize cost-per-acquisition metrics.
• Budgetary braintrust: Developed media plans aligned with upfront negotiations, ensuring fiscal responsibility and campaign effectiveness.

Master Of Arts - Ma, Advertising

Bachelor Of Arts - Ba, Mass Communications

Education record