Engaged with clients to train, deliver, and operationalize full potential creative supply chain fundamentals. From customer back, delivered all strategic and creative outputs needed to optimize campaign performance and results.

Reporting to Target’s ($70+Billion, Fortune 40) Chief Creative Officer, I was responsible for 50+ team members and contractors that solve creative problems through Design Thinking––starting with data and insights and leading to guest-centered converged experiences. I provided strategic leadership to internal business, technology, and creative teams, and was responsible for leading, shaping, and executing creative strategies and digital marketing deliverables across channels and brands. With products and experiences you see, touch, and are delighted by—I drove validated progress through vision, people, teams, and results. Team talents included; Design Researchers, Interactive Designers, Creative Directors, Art Directors, Designers, UI/UX Experts, and Experience Innovators. Empathy-driven solutions bridge connection- connection is the key to loyalty-loyalty drives action.

Reporting to the EVP of Creative, I was responsible for leading an integrated studio where digital content intersected with physical and traditional creative outputs. **Key Accomplishments**Creative Director for marketing projects and campaigns including Gift Registry, Wedding and Baby Registry, Target Financial Services, Back to School, Back to College, Registry App and Target.com’s unique branded landing pages and experiences. Led external creative agencies and working teams, providing overall creative direction for storewide digital experience and campaign digital activation. Aligned key internal partners and leadership across Merchandising and Marketing through large-scale category and brand reinventions, mobile app rollouts and future innovation projects.

Reporting to the President of Target.com, I was the Executive Creative Director for the re-platforming effort, moving from Amazon Web Services architecture to a wholly owned, built, and delivered proprietary platform. **Key Accomplishments**Executive Program Leadership responsible for Experience Design. Peer partner with PMO leadership, executive, technical, business, performance, security, supply chain, and order management teams. Responsible for managing a $10MM program budget. Evangelized brand expression, experience design, visual design, and project milestones to C-suite executives. Led organizational change and business process readiness in preparation for business roll-out. Led Scrum design teams through Agile development and adherence to PMO requirements and program expectations. Conducted business requirements, functional specification documents, wireframes, prototypes, and visual execution. Delivered user-centered design principles based on usability, accessibility, feasibility, and desirability. Selected and managed agency partners, creative vendors, consultants, and an international team of +30 from Minneapolis, NYC, and Bangalore India. Delivered visual and UI style guide documentation and pattern library standards and ongoing Creative Direction.

Reporting to the President and CEO, I led the creative team, vision, strategy, and execution for all creative work delivered by the agency. I was the external and internal creative voice for POP. **Key Accomplishments**Initiated and led agency rebranding including brand architecture, positioning and messaging, brand attributes, identity design, and presentation marketing materials.Served as the overall creative voice for the agency internally and externally.Delivered four areas of agency leadership; design management, creative direction, new business presentations, and company vision.Responsible for key client wins such as Nintendo, Medtronic, Expedia, Microsoft, Brown-Forman, The Metropolitan Opera, Avanade, and Amazon.Led client discovery, strategy, and ideation sessions and all brand strategy projects including brand architecture, naming, positioning and messaging, and identity development.Redesigned the agency creative process to focus on efficiency and quality and created an internal education program and post-project review process.Hired, mentored, directed, restructured, and developed the design team from six to thirty and grew company revenues from 2.8M to 16M in five years.

Reporting to the CEO, I managed a 12-person digital creative team. I led the creative vision, strategy, and execution for all digital work delivered by the agency and was an executive member of the agency leadership team participating in client creative and new business presentations.