Gregory Oertel Email & Phone Number

Dallas, TX, US

Dallas, Texas, United States

• Develop and manage grantmaking programs from LOI to outcome reporting with annual distributions ranging from $100K-$1.3MM
• Design and facilitate TACA’s capacity-building programs, including 5-10 annual workshops, trainings, panels, and other education opportunities serving 100-150 unique participants annually
• Facilitate board leadership committees on grantmaking and equity, diversity, and inclusion (EDI)
• Strengthen TACA’s relationships with arts community stakeholders, donors, and annual grantee portfolio of 40-60 arts nonprofit organizations through active listening, open dialogue, and mutual learning
• Recruit, train, and manage about 75 external grant reviewers annually
• Developed a multi-year equity, diversity, and inclusion (EDI) strategy for TACA’s mission-related programming which included changes to grantmaking practices and curated EDI workshops for the North Texas arts community

Dallas, Texas

• Developed the marketing strategy and content for the website, social media, and email list from 2018-2021
• Created digital marketing strategy for North Texas Giving Day, increasing donations 150% from 2017 to 2020
• Managed the implementation process of TACA’s new website in 2018, resulting in improved brand messaging/storytelling, brand awareness/search engine optimization (SEO), and online giving

Dallas/Fort Worth Area

Dallas/Fort Worth Area

• Simplified and streamlined TACA’s grantmaking programs by migrating from paper-based processes to 100% digital processes in 2015; enabled further efficiency by implementing a grantmaking software transition in 2020

Dallas/Fort Worth Area

• Developed the 2015-2016 marketing plan for AT&T Performing Arts Center's inaugural "Classical Criterion", a new classical music series featuring major touring orchestras and classical music artists

Dallas/Fort Worth Area

• Developed an advertising pricing strategy and rates for the new program book which helped increase advertiser contracts by 50% for the first issue of the 2014-15 season
• Designed a concert experience survey that aided in gauging and quantifying the satisfaction of patrons
• Assembled, administered, and analyzed the results from a “Likelihood to Purchase” survey which assisted in forecasting demand for concert programs in the 2014-15 and 2015-16 seasons

Dallas/Fort Worth Area

• Developed, proofread, and edited copy for email and social media communications
• Designed a monthly editorial calendar which simplified the management of content across different social media platforms

Greater Los Angeles Area

• Coordinated the assembly of the Orchestra’s 2013-14 season program books, allowing patrons to view the season’s concert repertoire, program notes, donor lists, and ad sponsors
• Assisted the Marketing Manager in marketing strategies for the season, including e-marketing, new website layout, and social media projects
• Analyzed digital marketing materials using PatronMail and Google Analytics to understand how to efficiently connect with patrons online and through email
• Established co-promotional relationships with other Los Angeles arts organizations and local venues, resulting in additional ad sponsors in the 2013-14 season program book

• Leveraged problem solving and research skills to assist patrons in navigating USC’s library catalogue and various academic research guides/databases
• Improved the accessibility of the library’s collection of books, scores, and media by verifying the proper order of existing materials and routinely cataloguing new library items
• Coordinated and collaborated with 10-15 USC professors each semester to compile library materials and other requested media needed to supplement their curriculum

• Created interactive activities for children at PSO’s summer community concert series, increasing the exposure of PSO’s family and education events
• Managed the set-up, execution, and tear-down of the audition weekend for PSO’s three youth ensembles
• Recruited, trained, and supervised 20+ volunteer staff at programs and events

Master Of Business Administration (M.B.A.)/Master Of Arts (M.A.), Arts Management

Activities and Societies: Pride@Cox - Vice President of Corporate and Community Relations

Bachelor Of Music (B.M.), Music Performance - Horn

Instrumental Music - Horn

Activities and Societies: National Honors Society