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Babela&Co. is a spanish brand for baby and kids wear. www.babela.es• Developing, implementing and managing the eCommerce and online strategy.• Identifying and executing opportunities to grow e-commerce revenue.• Website development, processes optimization, user experience.• Designing and executing digital marketing activities: SEO/SEM, Social Media, Emailing and promotional campaigns.• P&L, performance & KPIs accountability• Omnichannel: Development of ON/OFF strategies.

RECOMMERCE SOLUTIONS™ is a leading provider of wireless device buyback and remarketing programs. We make easy to give used electronic equipment a second life by offering innovative technologies and services to collect and resell them.• Initiating, maintaining and growing business with strategic accounts (Orange, TechData Mobile, Worten).• Implementing OSP buyback program in 200 distributors attaining 70% of stores regular program usage. Frequent visits to distributors’ managers for close follow up on program performance. • Preparing and presenting monthly business reviews with HQ and key accounts.• Meeting customers service expectations by understanding their needs and ensuring programs evolution from the functional and technical sides. Management of product roadmap. • Prospecting MNOs, retailers and manufactures for new opportunities and collaborating in answers to RFPs. • Coordinating programs activity with local and HQs teams (Finance, IT, Marketing, Operations, Legal…).• Open new sales channels with insurers (ACE, Assurant, SPB) and marketplaces (Amazon, Fnac, Groupon).

• Managed relationship with major international hotel chains (Meliá, Iberostar, Bahía Principe, Catalonia…) to increase their advertising expenditures in Google products (Adwords, Youtube, GDN...).• Ensured agreed budgets were fully consumed and client’s targets were achieved by identifying incremental opportunities in search, mobile, display and opening new markets.• Prepared and presented quarterly business reviews to key accounts.• Met quarterly targets with 150% overachievement in Q1 2013.

• Led the launch of two customer-centered projects for Orange Spain working as implant:o Prepay Top Up & Reward program targeting 4m customers.• Implemented, evolved and improved the program in close collaboration with the loyalty team.• Ensured successful delivery of the program remotely coordinating a Velti virtual team of 10 members including analysts, copywriters and PMs.o Mio, a permission marketing solution.• Achieved quarterly revenue by maximizing agencies and advertisers expenditures.• Managed product roadmap and marketing campaigns.• Supported new business development answering RFPs from main Spanish operators and media groups.

• Managed Vodafone Spain permission-marketing platform (Club2020) targeting 2m customers. o Collaborated with Vodafone marketing solutions team.o Ensured successful delivery by coordinating MDF’s technical teams. o Run quarterly reviews with program results and recommendations.o Developed and executed viral and marketing campaigns to grow the opt-in database.• Managed relationship with top accounts: Ikea, Mini, Procter&Gamble, Mahou, Burger King, Diageo.

Hunter Douglas is the world market leader in window coverings and a major manufacturer of architectural products.• Managed different architectural projects selling our products to architecture firms. • Designed and executed direct marketing campaigns to HD customers and website maintenance.

• Managed professional ERP-CRM consultants’ placement, on a contract basis, for major consultancies and corporate customers throughout Europe.

Atlas Servicios Empresariales, Adecco company specialized in Business Process Outsourcing.• Sales hunting, contract negotiation and delivery.