Gregory Four Email & Phone Number

Roanne, Auvergne-Rhône-Alpes, France

Saint-Etienne & Paris

Create a new identity for the group and federate teams around it. Identify, develop and update go-to-market, sales and corporate tools for shoulder, hip and knee marketing ranges.* New ASTON-SEM branding:I created a new identity for the 2 freshly merged companies (Aston medical and Science et Médecine). For this I managed a 6 months brand strategy including:• collaboration with an external communication agency • setting up an internal and external audit (w/ surgeons), • benchmark and strategical identity work to conclue to a unique market positioning: "#1 French orthopaedic company reference in Europe"• new logo, visual identity and graphic platform including vision, mission and new values for the group.* Marcom tools creation/updates :I drove and released the new group identity internally and externally through:• product related tools creation: surgical techniques, brochures, 2019 and 2020 product catalogs and demo cases for the sales team, • online tools: website and sales app branding and content updates, creation of a bimonthly mkt newsletter, linkedIn mgmt,• corporate tools: creation of the new company presentation, realization of a company movie including surgeons and employees interviews, set up the company newsletter and a dynamic monthly communication (TV) on 3 sites (Saint-Etienne, Créteil and Lestrem),* Events management:I ensured all aspects of events preparation, third parties management and budget monitoring: • first Aston-Sem « Knee Xpert days » with a knee live and broadcasted surgery performed by Pr. Filippo at CHU St-Etienne• 2019 SOFCOT congress in Paris with the launch of the new ASTON-SEM identity.

Lyon, Auvergne-Rhône-Alpes, France

Marketing communications tools & strategy for Upper/Lower Extremities and Large Joints ranges. Management of the Marcom team: 1 graphist designer and 3 communication representatives. 1 - Providing vision, strategy and leadership to design & deliver world-class branding communications. 2 - International implementation (OUS) and alignment of branding and communication materials, tools and services for the Tornier/Wright brands : France HQ + 12 subsidiaries. 3 - Creation of all marketing materials and routing process for the brand new group ; in line with the go-to-market and product launch strategy.Other specific projects :• Set up and managed the bimonthly "MedEd and Marketing Newsletter"• Annual international sales meeting organisation w/the events department: 270 attendees, budget of 500 K€.• Close work with Deloitte consultants to support the merger and manage the brand transition from Tornier to Wright Medical identity.

Grenoble, Auvergne-Rhône-Alpes, France

I had to maintain the international online platforms and create dedicated digital tools according to internal needs:• developed and managed a mobile application for sales teams (+500 users),• created a digital pricelist for the French team• developed a Medical Education platform for online registration to our workshops and internal events• managed all videos for the group (by myself or with vendors): interviews, product movies, surgeries in OR, live surgeries + webinars and movies for yearly sales meetings• managed dynamic communication through 25 screens set up within Europe + Canada, Japan and Australia.For all these digital tools I used to work on an international scope, collaborating with vendors for specific development. All digital projects included:1 - the development: drafting of the specifications, choosing the supplier, project & budget follow up, creation and integration of content,2 - the maintenance and updates of the new tool (through specific CMS or alongside vendors),3 - the analyze of usage (with analytic reports) and KPI monitoring.

Grenoble, Auvergne-Rhône-Alpes, France

I was responsible for creating and managing international marcom tools alongside marketing teams, for the whole ranges of product: foot & ankle, hip, shoulder, elbow, hand & wrist, sports and medicine. I also ensured the approval routing process from R&D, Quality, Regulatory & clinical affairs and Marketing directions.* Offline tools: I coordinated and managed all product related materials such as surgical techniques, IFU, brochures, training materials, products catalog, sales tips & tricks, advertising campaign, X-ray templates, flyers, launch kits, products videos and animations. This activity represented more than 250 materials/year managed internally (w/ graphic designer) or with external parties.* Online tools: I rebuilt the Tornier website (+1500 pages visited /month) and the intranet (+800 users) ensuring all aspects of this 1 year project: specifications, vendors management, budget follow up, creation of content alongside product managers and integration through joomla back-office. The project has been a success and duplicated into 8 mirror sites for subsidiaries, in their own language.* Other specific projects :• Set up and managed the yearly sales contest by creating a teasing, monthly games and rewards for the sales team• Creation of the new Bioprofile brand following the takeover. I developped a specific graphic standards with new logo, visuals, layouts and I declined surgical techniques, brochures and webpages for the whole range of product freshly acquired.

Grenoble, Auvergne-Rhône-Alpes, France

I was responsible for the organization of international orthopedic congresses: coordination of events with internal & external parties ensuring all aspects of events preparation, including internal notes, surgeons’ invitations, logistics with the organizer, booth structures and panels, advertisements, assembly and disassembly booth and budget follow up.

Région De Grenoble, France

Région De Grenoble, France

Newcastle Upon Tyne, Northumberland, Royaume-Uni

Diu Bloc Opératoire, Hygiène Hospitalière Et Techniques Chirurgicales

L'objectif de la formation, dispensée par des chirurgiens du CHU de Dijon, était d'affiner mes connaissances en anatomie (Hanche, Genou.

Diplôme D’Etudes Supérieures En Management (Master), International Marketing

Bachelor Of Business Administration (B.B.A.), Certificate Of Higher Degree

Dut Gestion Des Entreprises Et Des Administrations