• Develop and execute a comprehensive category strategy for RedMart - Private Label products• Conduct thorough market research and analysis to identify customer needs, competitor offerings, pricing trends, and potential product gaps within the category.• Collaborate with the Channel and Marketing team to achieve promotional efficiency by driving visibility and promotional campaigns as well as to improve basket penetration of the Private Label Category.• Monitor market trends and… Show more • Develop and execute a comprehensive category strategy for RedMart - Private Label products• Conduct thorough market research and analysis to identify customer needs, competitor offerings, pricing trends, and potential product gaps within the category.• Collaborate with the Channel and Marketing team to achieve promotional efficiency by driving visibility and promotional campaigns as well as to improve basket penetration of the Private Label Category.• Monitor market trends and competitor activities to identify new opportunities within the category.• Manage the RedMart Private Label Category P&L to ensure profitability and sustainability. Show less

• Managed a portfolio of 28 Marketplace accounts in the Fashion Accessories Category (Local and cross-border), generating over 1.5 million dollars in revenue annually. • Formulated commercial portfolio strategy and drove the performance of key accounts to ensure the achievement of sales targets and sellers’ metrics like sales tool adoption. • Analyzed business trends to develop business growth strategy/market share.• Established and developed strong key account relationships with a… Show more • Managed a portfolio of 28 Marketplace accounts in the Fashion Accessories Category (Local and cross-border), generating over 1.5 million dollars in revenue annually. • Formulated commercial portfolio strategy and drove the performance of key accounts to ensure the achievement of sales targets and sellers’ metrics like sales tool adoption. • Analyzed business trends to develop business growth strategy/market share.• Established and developed strong key account relationships with a focus on supporting the partners in developing and attaining their business goals with Lazada. • Led and drove in the negotiation and implementation with partners on online initiatives like store launches, and sales campaigns to achieve account success. • Collaborated and coordinated with other internal functions on online merchandising, online events, marketing, supply chain, and customer service. Show less

• Initiate, develop, and manage Casio’s EMI eCommerce website, achieving more than 200% ROI in less than a year.• Explore new business opportunities (online & offline) and market share growth through market trend analysis, sales data, and price analysis• Plan & manage product life cycle, product roadmap, and product & price positioning.• Responsible for go-to marketing strategy, social media marketing, influencer marketing, and TTL (Through the line) advertising strategy on social… Show more • Initiate, develop, and manage Casio’s EMI eCommerce website, achieving more than 200% ROI in less than a year.• Explore new business opportunities (online & offline) and market share growth through market trend analysis, sales data, and price analysis• Plan & manage product life cycle, product roadmap, and product & price positioning.• Responsible for go-to marketing strategy, social media marketing, influencer marketing, and TTL (Through the line) advertising strategy on social media platforms such as Google (SEM) & Facebook advertising• Organize experiential events, promotional events, and major tradeshows/roadshows such as IT fair and COMEX. • Develop & conduct sales & product training to distributors, dealers, and sales personnel locally and regionally including Malaysia, Indonesia and Thailand. Show less

• Responsible for organizing small to large outreached events from the conceptualizing stage to the actual implementation. • Managed teams of Grassroots leaders, volunteers, and executives to organize activities and community projects.• Liaised with many governmental agencies and external stakeholders to achieve events and corporate objectives through on-the-ground engagement with the public

• Responsible in B2B merchant engagements to collaborate on promotional campaigns such as American Selects• Ensured optimal brand visibility at all times in AMEX retailers shopfront

• Responsible for training and nurturing the future leaders of Singapore • Planned and conducted several high-risked training sessions and activities, which required meticulous planning and coordinated execution.

• Coached and mentored first-year Korean university students to step out of their comfort zones as part of an experiential learning program in Singapore.• Assisted in program development and implementation to achieve successful enriching outcomes.

• Part of a special tasked force to assist with VVIP clients and guests. • Implemented initiatives to further enhanced customers experience