Gregory Kent Email & Phone Number

Kitchener, ON, CA

• Leads a team of thirty managers and analysts across data management, reporting, analytics, systems, and financial capabilities
• Developing a Claims focused data warehouse, strategically leading the landing, modelling, and consumption of multiple Claims data sources
• Owns dashboarding for the Claims organization, reporting accurate information and insight through compelling data visualizations
• Drives success measurement, KPI frameworks, and business cases for all Claims initiatives
• Accountable for analyzing of data to drive optimizations across Claims Operations and shared functions
• Leads a Financial Planning team to create budgeting models and detailed expense forecasting to align with finance processes

Toronto, Canada Area

• Owns and manages multiple enterprise-level client analytics engagements, developing relationships with senior stakeholders while ensuring data solutions align with objectives
• Develops analytics strategies and roadmaps, builds consensus through socialization and oversees all elements of their tactical executions
• Leads data engineers in requirement definition, building, and leveraging of data warehouses and business intelligence systems for organization changing insight
• Builds and executes A/B Testing and Personalization programs through customer segmentation that leverages CDP and DMP data to drive high impact enhancements across multiple channels
• Determines strategy for model creation and predictive analysis with digital and traditional data sources to determine data-driven next best offer recommendations
• Develops and implements company-wide success measurement strategies and the associated data structures required to track, report, analyze, and optimize against KPIs

Toronto

• Developed user journey and key performance indicator frameworks to guide analytics activities
• Strategically modelled data capture and data management platforms to enable integrated analytics, omni-channel insight, and 360 degree customer segmentation and personalization
• Created processes for the installation of analytics into performance design to allow for rapid optimization of creative and development efforts
• Stood up large Data Warehouses that tie disparate data sources together for real time optimization across multiple channels, devices, and journeys
• Executed intelligent customer journeying by identifying customer experience moments, leveraging data to power 1-to-1 relationships, and acting on ‘in the moment’ customer needs
• Builds predictive analytics strategies used to identify high impact optimization opportunities

Toronto

• Created holistic measurement plan schemas; selecting data, analytics, research, and testing approaches for delivering insight while identifying best vendors to deliver against the strategy
• Led the development of enterprise-level KPI dashboards and tactical level reporting; drove adoption by ensuring reports align to strategy, are effectively visualized, and actionable
• Surfaced insight from large volumes of data that answers key business questions and identifies new business opportunities
• Developed integrated in-market A/B and multivariate testing strategies across marketing channels and media types to maximize results through optimized and personalized experiences
• Succinctly communicates insight and opportunities, ensures proper interpretation and application of all recommendations
• Established Toronto and Detroit analytics team structure, training plans, and goal planning process, successfully building a high performing 25 person analytics team

Toronto, Canada Area

• Managed marketing strategy projects, built client relationships, and led digital analytics for various Fortune 500 across multiple industries
• Analyzed data and presented digital recommendations to senior Chrysler clients that resulted in 20-40% growth in mobile site and campaign KPIs
• Modeled and established high value online activities that positively correlate to sales, contributing to a 21% Chrysler sales increase
• Established digital analytics best practices, positioning the insights team as a trusted analytics advisor across multiple international clients

• Strategically led the implementation of a company-wide business intelligence system resulting in a time-cost savings of over 50%
• Analyzed large volumes of data to establish and communicate key reports and insights driving a 22% company-wide sales increase
• Created, evolved, and managed the corporate key performance indicators, provided analytics and recommendations responsible for a 20% increase in customer retention
• Managed the development of predictive modelling and business case creation for $15 million of new product sales
• Developed insight team credibility, spreading the power of business intelligence throughout the organization by creating compelling business stories out of data and insight
• Proven management skills; successfully delegating and overseeing work, creating developmental plans, coaching, and conducting performance reviews

• Managed the implementation and analysis of sales and marketing research initiatives resulting in 18% revenue growth
• Project managed the launch of new business lines and internal product initiatives that drove $800,000 of incremental sales
• Developed the “Expressions of Interest” benchmarking initiative, growing Workopolis job postings by 28%
• Developed, maintained, and disseminated a market tracker, providing key industry and market data, benchmarks, and trends to all business units

• Generated national sales strategies for brands including ‘Hugo Boss’, ‘Lacoste’, and ‘Dolce & Gabbana’, resulting in $10 million of retail sales
• Evolved relationships with direct retail customers by presenting sales strategies, obtaining orders, determining inventory levels, and negotiating average purchase increases of 125%
• Successfully integrated an inventory system resulting in a 15% inventory turnover ratio improvement
• Created an internal sales and market share reporting system, led the presentation of sales progress to all major business partners and retailers
• Managed a Sales Administrator direct report, assigning workload and evaluating performance

• Structured consumer insights to become a critical aspect of the Nike Canada marketing mix, evolving it to an integral element of all marketing plans and initiatives
• Analyzed, presented, and communicated all market and consumer data throughout Nike Canada, leveraging the data in the development of strategic business and marketing plans
• Validated Nike Canada’s distribution plan through market optimization studies, identifying $3 Million of additional retail sales opportunities
• Strategically and executionally led the Nike Running Test Drive retailer relationship program, resulting in $500,000 sales in the first 3 months
• Initiated and executed the Nike Run TO guerrilla marketing campaign and the Nike Shox XT and Nikebasketball.ca integrated websites