District Sales Manager
Raleigh-Durham, North Carolina Area
• Manage $10 million district and direct 14 routes and manage 16 personnel to effectively establish new business, service accounts, and execute promotional programs to meet sales objectives.• Devise and implement strategies to enhance brand awareness and increase market share based on analysis of sales trend, consumer preference at a market level, and Nielsen market share data. Conceptualize, plan, and direct the execution of promotions.• Opened the Raleigh market and contributed to Kraft Pizza’s successful expansion in the North Carolina market.• Established new business in all Winn Dixie Raleigh Division stores, Wilson Stores in Wilmington NC, Piggly Wiggly group in Kinston and Carli C’s IGA in Benson NC.• Successfully introduced the DiGiorno line and launch in 1994.• Achieved double digit growth over prior year the first 15 years of the launch of Kraft Pizza in the Raleigh District.• Manage key account responsibilities for Lowes Foods, Winn Dixie (Raleigh), A&P stores, Piggly Wiggly (Kinston Group), Carlie C (IGA Group).• Direct distribution, inventory management, and fleet maintenance functions to support timely delivery of products to stores. Analyze and restructure routes on an annual basis to accommodate growth and maximize service levels.• Oversee the hiring, training, and development of sales force in collaboration with the personnel department.• Coordinate all district and safety meetings.• Plan and direct the execution of promotions and sponsorships (i.e. the Crosby golf tournament in Winston-Salem and the Raleigh Ballet) and related marketing ideas.• Contributed to the start-up of new markets that included calling on accounts and training sales representatives in Albany NY, Queens NY, and New Orleans LA• Sales Supervisor of the year 1990, District Manager of the year 1993, 1994, 1995, Peak Performer 2005, 2008.
