Gregory Morrison, Mba Email & Phone Number

I was retained on contract to oversee marketing and investor relations for this mining operation. I partnered with CEO to develop and execute strategic plan and direct the resources to ensure goals and objectives were met. I served as SME on market, competitive situation, investment required and revenue/financial analysis.

In this role, I reported directly to CEO of this start-up operation and drove all sales & marketing functions for Polaroid 3D Printers and consumables. I led efforts to open accounts with major retailers in USA and Canada. I managed all contract negotiations, forecasting, relationship building, presentations, processes, P&L, finance, and commercialization strategies.***Value Added***✔Negotiated contracts and opened 10 key accounts in < 11 months, including Target, Toys R US, Amazon US, Sam's Club, Staples Canada, Source, D&H Canada, Wynit, Douglas Stewart. ✔Headed up 6-member team that drove North American business and worked directly with team in China to develop Polaroid 3D products; successfully launched 3 new product lines. ✔Guided company through market research, road mapping, requests for proposals with manufacturers, best practices, and go-to-market strategy development.✔Traveled to China to oversee manufacturing operations, negotiated contracts in Australia and LATAM, and established new distribution networks.

Toronto, Canada Area

I was retained on contract by CEO to manage P&L of this mobile accessory business across North America. I developed sales plans, prepared financial forecasts, negotiated retail contracts, and established policies for NA region; ensured adherence to all regional certification guidelines. I also consulted with UK team to develop product line, packaging, and in-store marketing materials for region.

Canada

I oversaw P&L for global e-reader and tablet accessories business; collaborated with design/UX, manufacturing, sales, marketing, supply chain, and other key business areas to support business development strategies. Reported to VP of Sales Operations. I also directed successful launch of over 20 new products in EU, Asia, LATAM, and Canada, which resulted in +5% increase in attach rate for portfolio.***Value Added***✔Grew revenue 10% YOY, reduced E&O from 15% to 4%, and increased margin by +8% YOY. ✔Played key leadership role in product design, COGS analysis, distribution strategies, manufacturer selection, trade program structures, and supply chain RFPs.

Toronto

Developed business plans for small companies in Asia seeking expansion into new regions.

Toronto, Canada Area

I held the P&L for the Digital Camera, Inkjet Printer and Accessory business. Positioned Kodak as key player in a highly competitive market and achieved top share position. Managed 100+ products and grew portfolio from $35M to 100M+, consistently surpassing earnings goals.

Toronto, Canada Area

Responsible for managing $20M+ portfolio that included 4 product lines (camera, battery, projector and accessory) with over 50 products. Increased market share year-over-year in the strategically important camera portfolio and surpassed revenue/earnings targets. Responsible for marketing activities, including advertising, PR and promotions.

Toronto, Canada Area

Analyzed data (i.e. economic, market, retail and consumer trends) and determined the appropriate course of action to increase sales/margin for CPG products in Mass, Drug and Grocery key accounts.

Bachelor Of Science (Bsc)

Master Of Business Administration (M.B.A.)