Greg Tatton-Brown Email & Phone Number

Spain

Madrid, Es

Ibrag, Is-Swieqi, Mt

Complete responsibility for the countries, overseeing all activities and projects- P&L responsibility for the countries including maximising revenue, contribution and customer acquisition & retention- Successfully launched the Casumo brand from scratch – now a recognised challenger brand - Owning the market-level forecasts, budgets and P&L and ensuring targets are met- Providing strategic direction to move the markets forward, in alignment with core business objectives- Translating the business objectives into market-level opportunities- Owning and continuously optimising the local market plan, as it serves to guide internal and external marketers in their delivery of campaigns- Briefing local campaign needs and opportunities, with a focus on the value proposition- Managing ATL local initiatives (TV, radio, OOH, sponsorships, events)- Supervising all digital marketing activities (Affiliation, Search, Social, Display, Mobile...etc), ensuring they have clear objectives and are constructed with ROI and user acquisition top-of-mind- Establishing an approach for optimising publicity and serving as the point of contact for local press- Ensuring that the products and offerings are attractive for the local markets and in line with the local culture and demand, by feeding back to the product, games, sports, casino and player teams- Monitoring market-level KPIs, revealing market trends and insights, and giving structured feedback on campaigns, creatives and initiatives as they relate to owned data- Sharing market-level industry developments, providing competitor analysis, giving insights into what others are doing in the market to keep the marketing and product teams in-the-know for the markets- Being up to date with local compliance regulations, feedback on concerns and pull in compliance managers to input and support when needed- Helping recruiting roles in the marketing team and other senior and C-level positions- Searched and managing the first UK office

Sliema, Malta, Mt

Complete P&L responsibility for the UK market including maximising revenue, contribution and user acquisition & retention- Acquiring new customers and converting them to active customers, broadening the sales funnel- Revising and sharpening a full marketing and brand strategy, ensuring an optimal media mix providing a healthy ROI- Overseeing that all marketing activities and communication in the UK adhere to the relevant local legislation as well as Kindred’s advertising guidelines- Ensuring that all local communications are on brand- Launched the new Maria Casino site and brand in the UK (Feb 2016), ensuring the brand profile and personality suit the target group- Working with other country and marketing managers and cross departments to optimise and streamline business- Compiling the necessary reports to ensure compliance- Managing and coaching the UK customer relationship manager

Sliema, Malta, Mt

Global responsibility for the acquisition strategy for Unibet and Maria Casino:- Managing a team of 5 acquisition executives and 2 promotion specialists- Managing the acquisition media to increase conversion rates, clicks to registration and deposits, and ensuring all acquisition media are on brand- Reporting back to country managers and head of markets on conversion and promotions performance- Assessing the marketing costs and effectiveness for each market and advising on possible changes- Ensuring the acquisition contacts to customer services are as low as possible- Working closely with the fraud team to counter promotions abuse and applying lessons learnt- Supervising the affiliates payments and data transfers - Planning and coordinating ad-hoc projects related to digital marketing - Digital marketing representative for the technical teams and product owners

Sliema, Malta, Mt

Initiate and execute projects for acquisition purposes such as bet.unibet.com, unibetaffiliates.com, live score soccer app, etc: - Creating and maintaining the product vision and roadmap - working with business and technical stakeholders to create a delivery roadmap- Collecting high-level themes and business requirements (epic) and breaking them down into user stories- Validating requirements and solution designs with stakeholders- Providing requirements and priority clarification to the agile development team when needed- Coordinating and monitoring requirement dependencies with other groups (frontend dev, product integration, platform, payment, fraud, bonus, conversion, etc.)- Prioritising and sequencing business requirements and scheduling them into release scope- Communicating release schedules and updates to stakeholders- Reviewing and accepting the solution delivered by the agile development team- Driving acceptance of the solution amongst stakeholders- Maintaining the team's work backlog; making sure there is an adequate supply of groomed stories with clear priorities- Facilitating backlog meeting, story grooming, daily stand-ups and demos- Triaging incoming defects and enhancements in a timely manner- Championing continuous process improvement with the technical lead across the product development lifecycle- Ensuring maximal business value of scheduled work

Gb

Accountable for managing and co-ordinating projects on a day-to-day basis and responsible for delivering the requirements of the projects:- Managing a team of 15 people, driving project communication within the team - Budget management, monitoring and controlling actual expenditure against set budget- Creating and maintaining project plans - working with business and technical stakeholders- Responsible for resources development, ensuring suitable resources are available for project execution- Management and negotiation of external contractors- Planning and tracking work, prioritising and detailing individual tasks and their effort estimates- Prioritising and managing issues & risks raised on a daily basis- Managing defects and supervising the quality of the new system- Organising user testing and training sessions in the UK and internationally- Facilitating the needs of the team in their day-to-day activity- Responsible for the stakeholders’ communication and project board presentations- Reporting progress to the project sponsor: time, scope, cost - Facilitating planning meetings, daily stand-ups, demos, estimation sessions, issues & risk review meetings, release planning meetings, etc- Maintaining the project control file (documentation and information relating to the project)

Global, Us

- Budget control, invoicing & billing, keeping records of time & expenses- Managing the availability of resources including people and equipment- Running project team meetings and communication flow- Coordinating the different steps of the data migration - Following-up on defects during the implementation phase- Escalating all issues and problems to the project directors- Centralising the client deliverables- Maintaining the project intranet

London, Greater London, Gb

- First point of contact for candidates and clients- Direct approach and headhunting- Proposals to clients- Ad-hoc marketing projects (organising events, creation and publication of corporate adverts in magazines…)- Recruitment and handover to two new assistants

Fr

- Searching for new clients- Assisting with the re-branding of the company, following the merger with FindWhat.com

Paris Cedex 19, Fr

Master, International Business And Nict

Education record

Education record

« Baccalauréat Scientifique », Option International Baccalauréat (Oib)

Cyber Security