Greg Baker Email & Phone Number

Irvine, California, United States

Manage life cycle program for consumer product portfolio totaling over $120 million, including cross-functional collaboration with R&D, packaging engineers, customer-specific requirements, graphic design, and global regulatory requirements.

Irvine, California, United States

Developed and executed entire global product portfolio optimization to reduce supply chain constraints, increase serviceability, and reduce raw material requirements. Decreased portfolio by 15%, while maintaining unprecedented growth.

Irvine, Ca

Led all activities associated with sales and marketing customer outreach strategy development for 60+ major automotive events across the country. Corresponded with national advertising campaigns by collaborating with sales and marketing executives. Crafted and implemented innovative direct-to-consumer product marketing strategies to attract a diverse clientele.Leveraged Point of Purchase (POP) display technique and adjusted product-specific strategy that resulted in increasing new product direct sales by 14%.Generated and executed a KPI calculator to mitigate activation costs.

Remote

Developed automated toolset and dashboard while liaising with customer marketing team. Monitored, tracked, and evaluated new business opportunities with retailers, analyzed metrics against best in class, and recommended a Tempur Sealy brand solution. Leveraged an automated reporting tool to identify net profit by considering co-op, marketing, sales, commissions, transportation, and supply chain costs for historical and future data.Developed e-commerce strategy to increase conversion rate, ensured reduction in bounce, and improved backend product catalog by providing instructions to the digital department with comprehensive website store adjustments.

Lexington, Kentucky, United States

Started and managed global automotive wholesale and retail parts distributor, product development, and customization company. Managed sales and marketing teams, manufacturer purchasing negotiations, sponsorships, product development, and racing campaigns. Received International recognition, magazine covers and articles, and manufacturer awards for best-in-class sales, market development and marketing campaigns.Achieved $1.2M first year sales and sustained year-over-year growth for seven consecutive years until sold.