Greg C. Email & Phone Number

New York, NY, US

New York, NY, US

• Directed all go-to-market activities, including product positioning, sales enablement, content strategy, cross-functional training, and customer segmentation.
• Managed a global team spanning the US, Europe, and India, driving operational excellence and team cohesion.
• Designed and implemented a tiered GTM framework, enabling efficient cross-functional collaboration, streamlined sales enablement, operational readiness, and in-market success.
• Served as the go-to resource for emerging technologies, identity solutions, and advertiser-focused offerings, providing expertise during video interviews, sales calls, and customer feedback sessions to enhance.
• Spearheaded the launch of an ID bridging and enrichment solution, driving recurring revenue and rapid growth for publisher partners, resulting in hundreds of millions of dollars in value.
• Launched the Email Intelligence suite, establishing a new SaaS revenue stream with 10x annual growth potential.

New York, NY, US

• Oversaw product development and marketing activities for Audience Town, including launching of unique data solutions, self-service software and engaging cross-screen ad products.
• Responsible for all go-to-market activities including product positioning, sales enablement, content strategy, cross-functional training, and client demos.
• Owned the product roadmap and strategy execution that grew advertising revenue 200% in both 2020 & 2021.
• Launched new product offerings across emerging channels such as CTV & Streaming Audio.
• Led multiple rebrands including website designs, software UX, marketing collateral, social and content strategy.
• Supported the transition of our managed service product to a self-service analytics platform and data offering while maintaining 22% growth in 2022.

New York, NY, US

• Global marketing leader responsible for all sales and go-to-market efforts related to Kargo’s mobile advertising products and technology
• Contributed to defining product strategy, identifying target customer profiles and use cases to articulate unique value-propositions to internal and external customers
• Evolved Kargo’s product suite beyond ad formats and into proprietary data, programmatic, supply and measurement solutions for marketers
• Increased programmatic sales +30% for two years in a row by transforming Kargo’s brand and value prop to a specialized programmatic supply partner
• Repositioned Kargo for new emerging agencies and DTC brands resulting in +25% growth yoy
• Member of the executive team, designing multi-year vision, setting annual strategic initiatives, department budgets and driving execution of quarterly priorities

New York, NY, US

• Worked with senior management on defining go-to-market strategies around successful product and launches including market fit, collateral, training and commercialization
• Worked closely with product leadership to make insights driven business decisions in conjunction with market trends to define a strategic narrative to our customers
• Ensured a smooth transition of products and solutions when working across teams, including Product, Marketing, Ops`, Sales, and Publisher teams
• Sales Enablement - Worked closely with Sales to ensure effective delivery of support materials including RFP presentations, strategic up-fronts, thought-leadership and industry POV's
• Created sales training curriculum designed to make sellers more solutions orientated
• Built and structured a new team to align efficiently within Marketing and across Product, Operations, and Sales

Stamford, CT, US

New York, New York, US

• Managed the entire product life cycle from strategic roadmap planning to tactical activities with product managers
• Specified market requirements for current and future products by working with functional stakeholders and sales leadership while validating market trends
• Managed a team of product managers responsible for three tech stacks enabling IO management, publisher relationships, programmatic access and an HTML5 cross-screen ad builder
• Responsible for the launch of new products and releases while managing the internal impact including operational training, market positioning, sales collateral and other institutional knowledge
• Introduced several processes around launching ad products, targeting capabilities and software releases to streamline adoption
• In market resource for sales and business development around new ad formats, mobile initiatives, programmatic buying and verification for advertisers and publishers

New York, NY, US

• Lead in pre and post-sale management of cross platform, custom advertising solutions
• Manage relationships between PEOPLE.com sales, editorial, development & legal teams
• Lead on RFP response process by creating powerpoint presentations for sales team to sell sponsorships and drive revenue across PEOPLE Digital
• Marketing product lead on the launch of PEOPLE.com’s Touch-Optimized site, responsive designed mobile wap site and iOS 6 optimized iPhone App.
• Manage program launches and optimization with Time Inc Ad operations team across desktop and mobile
• Developed new products & ad templates with rich media vendors across desktop and mobile

New York, New York, US

• Produced integrated sponsorship packages on History.com, Aetv.com, and Bio.com.
• Developed new ad units and models for AETN network with Ad Operations and IT.
• Maintained relationships between Ad Sales, Editorial and Marketing teams at AETN.
• Coordinated completion of contracts between legal team and outside vendors, including Statement of Work, Masters Service Agreements and Invoices.
• Drafted Creative Briefs and Site Spec documents for Editorial use while producing integrated packages.
• Led weekly Ad Sales meeting with representatives from Ad Sales and Site Directors from each brand.

US

US