Gregory Epps Email & Phone Number

London, Gb

London Area, United Kingdom

Leading product development of hardware and software for new roaster. Daily CAD and prototyping. Brand identity origination. Testing User Experience with expert users using 1:1 hardware, interactive app prototypes, brochures and copy.

London Area, United Kingdom

Defined market drivers for sales of the IKAWA core product line up. Conducted interviews internally and externally using Jobs To Be Done theory to form a baseline definition of the state of product market fit. Ran simulated shopping using a test website (in charge of art direction and copy) to evolve conversion rate - handover to marketing for implemetation. Presented recomendations for strategy and tactics to mangement at the annual planning session. Additional mentoring from Simon Holder.

London Area, United Kingdom

Managed User Research programme to develop new roaster within cross border collaboration with large multinational. Mentorship and coaching in Jobs To Be Done from Alan Klement. Simulated market response using physical designs, mock brochures, mock websites and created predictions of market response for a range of Ideal Customer Profiles.

London Area, United Kingdom

Managing development of Android and iOS apps. Managing and recriuting remote developers; moved to in-depth problem identification for long term app stability. In charge of QC and customer testing during new product launch. Built out Notion project mangement system to centralise assets; company wide adoption.

London, England, United Kingdom

Boutique strategy consultancy. Creating strategy and solutions for experiences that span hardware, software and services. Delivering projects with an internal software tool kit to track customer needs.Services are offered to corporates, consultants and entrepreneurs. Leveraging a wide range of overlapping methodologies including Design Thinking, Human Centred Design, User Experience Design, Lean Startup, Jobs To Be Done and other variants of the scientific method.PROJECT: Food and Beverage sector - Market leading B2B kitchen appliance manufacturer:- Discovered new market opportunities hiding in plain site by identifying problems across the entire user flow. Confirmed customer need and willingness to pay with lo-fidelity prototypes.- Industrial design and UI design for five new product offerings as part of a unified family of products. - Resulted in 45% increase in Average Selling Price. - Created long term technology strategy to leverage Machine Learning.PROJECT: Mobility Sector - Custom motorcycle brand: - Analysed sales demand data, customer preferences and Cost Of Goods Sold. - Proposed unbundling strategy and new price point that increased margin by 25%. - Resulted in 2x greater operating cash flow. - Created long term transformation strategy for transition to electric vehicle technologies.

London, England, United Kingdom

Hyper-local bicycle repairs. Capitalising on demand for cycling during the Covid pandemic by catering the service model to work without the customer needing to leave their house at any stage. - Profitable from day 1. Two week ramp up to repeatable lead generation.- Identified the most acute customer pain points (queueing at shops) preventing desired outcomes. Geared marketing copy to target the elimination of this pain. Confirmation of efficacy from extensive unsolicited customer testimonials.- Discovered key user needs, such as personalisation of service experience, door-step delivery and unbundling of traditional pricing system that enabled 60% margins and a 2x Average Selling Price over industry average. The higher price resulted in a 50% customer acquisition success rate, which kept sales volumes suppressed but resulted in lower wait times, which was the number one priority for users and proved they would pay more.- Used Just-In-Time stock system to reduce inventory and enable cash flow positive growth. - High customer satisfaction resulted in 20-30% repeat customers on a weekly basis after 1 year of operation.- All this was running on an in-house Notion database to manage bookings, stock, orders, sales, customers and P&L

Two parallel companies focused on applied machine learning. React AI is a consultancy leveraging an in-house prediction-engine for sensor data analysis. React Robotics builds quadruped and wheeled robotics platforms and control software.Roles: Shared robotics product development with CTO. Leading sales, leveraging extensive experience utilising Lean Startup methodologies. In charge of hardware, CAD, prototype build. Recipient Innovate UK grant funding.PROJECT: Quadruped robot for 3D scanning of construction sites: • Developed productization strategy to leverage partnerships with software companies that analyse 3D scanner data of construction sites. Partnered with 3D scanner hardware manufacture to provide sensors then demonstrated to construction industry customers and other stakeholders by scanning in-progress construction sites. Market sizing and analysis of construction costings revealed that we could reduce costs attributed to re-work errors, replacing the current industry average of 0.38% margin with an opportunity of up to 21% margin. • Engaged in co-marketing exercise with world’s leading PC workstation manufacturer and world’s leading GPU manufacturer to promote the use of their equipment for faster training of Machine Learning models. • Created a beta program and signed up the UK’s leading post-graduate engineering university as the first user.PROJECT: Self-driving car:• Participated in the £5m Flourish consortium, securing and managing of £270k of funding for Research and Development. Attended meetings and presented findings to consortia members.• Expanded scope of project through scenario planning and future scoping for self-driving car test facility. Proposed framework to reduce risks in the long-tail of vehicle testing through multiple parallel testing of 100s of self-driving vehicles in Govt. proposed test centres.• Built simulation environment in Gazebo and managed Linux based development through Github.

London, United Kingdom

Part time within RoboFold. 6-axis robot simulation software. Built for fast and safe iteration during experimental process development.RESEARCH AND DEVELOPMENT:- Led the design of a C# Windows based plugin for the Rhino 3D and Grasshopper CAD software.- Released to beta community and continued development based on customer feedback. - Clear leadership in usability was established through implementing improvements based on testing of the software and hardware with user community.- Novel approach to User Interfaces created through embedding the real-world user flow into simulation protocols so that understanding the UI was an obvious affordance.INTEGRATION SERVICES:- Proposed and won contracts for projects to install automated systems consisting of single and cooperative robots. - Moved customers from manual labour to fully automated systems and from manual robotic programming to fully parametric and dynamically updating simulations. - Cut development for robot programming times from weeks to days.- Secured independent and customer led application development through the API, including: metal/plastic 3D printing, camera control and projection mapping, CNC milling (2.5D and 6-axis), metal folding (RoboFold) and welding. - Select Clients: Lockheed Martin, Laing O’Rourke, Cranfield Uni, RISD, q-bot, Bangor University, Virginia Tech, U Penn, AADRL

Part time within RoboFold. User conference for Rhino 3D and Grasshopper CAD software and plugins. Targeted at architects and designers.- Appointed as Director and turned around company from small conference to internationally acclaimed bi-yearly event. Increased attendance by 3x to over 350 participants.- Origination of logo design as part of re-branding. Managed full suit of graphical assets across clothing, brochures, signage and tote bags etc. Created online presence and community website.- Invited prominent speakers from a roster of personal contacts e.g. Foster and Partners, Thomas Heatherwick, Zaha Hadid Architects. - Held digital fabrication workshops with multiple industry partners. - Coincided the event with the location of the 2012 Olympics to bring attention to the quality of work in the creative fields that made London 2012 so successful.STF is partnership with SimplyRhino.

VC backed startup. Developing software and patented manufacturing processes for robotic forming of metal. In-house design and manufacture of architectural facades, furniture, artwork, automotive panels. RESEARCH AND DEVELOPMENT:- Following ten years of personally funded research into the geometry of developable surfaces I patented the method to form sheet metal into curved forms without the use of mould tools.- Independently verified studies by TTP (The Technology Partnership) demonstrated 80%+ energy saving in forming compared to conventional car body panel forming.- Raised pre-seed funding from Design London, a joint fund between Imperial College London and the Royal College of Art.- Commissioned a factory to manufacture panels through the use industrial robots and CNC machined metal. - Designed and directed the development of industrial robot simulation software and automated toolpath generation for robotics and CNC machinery resulting in Robots.IO spinout.MANUFACTURING:- Secured work with multiple leading architecture practices, automotive brands and international artists. - Created a revenue generating learning program for hands on use of robotics hardware and software. - Select Clients: BMW, Zaha Hadid Architects, Bentley, Lexus, Acrylicize, Renseller Polytechnic, Stathis Lagoudakis, Mark Gabertas Studio, Joris Laarman LabRECOGNITION:- Press coverage in WIRED, MARK, Blueprint, ICON, et al.- Delivered over 100 international invited lectures, workshops and exhibitions. Roles included plenary and keynote speaker; workshop leader; exhibitor; conference chair; scientific committee lead; co-author.

Host of robotics internship programme for DRL students. Regular external juror for project reviews at the AA DRL (Design Research Laboratory). - Collaborated with Shajay Bhooshan developing the robotics programme for his studio.- Feedback is directed at the challenges of transferring novel designs and processes from concept to 1:1 scale.- Advice on the realistic representation at varying scales of of materiality and geometry for given construction techniques.

New product development for CNC machined wooden furniture and lighting. - Optimisation of products for manufacture using CNC production and assembly techniques. - Two products designed and licensed for production- Employee number 3.

Mba - Entrepreneurship Elective. As Part Of The Design London Incubator Support Package.

Ma, Innovation Design Engineering

Msc, Innovation Design Engineering

Ba, Spatial Arts

Developing early aspects of RoboFold

Art Foundation