Gregory Hawken Krämer Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

• As the Senior Director of Data, Digital Strategy and Governance, I oversee three critical enterprise operations areas, including – data, digital channels, and governance. • I act as the administrator and manager of several company databases, including Nimble AMS, Salesforce, Eloqua, OneLogin, and WordPress to oversee the integrity and accuracy of the organization’s data while ensuring a seamless flow of data via varied system integrations and programs. I collaborate with numerous stakeholders and vendors to develop, fix, and troubleshoot a wide range of data integrations, data flows, and data mappings to enhance the overall UI and UX of our systems.• I am also the organization’s Webmaster responsible for managing the front and backend of our domains including BAFT.ORG and CHECKOUT.BAFT.ORG. In this capacity, I manage and publish content on our website, optimize our search standings, and monitor and analyze the usage of our various customer-facing digital properties. • In this role, I also oversee the strategy, content, and deployment for all of our digital channels – web, social media, search, email marketing, and third-party paid digital marketing platforms. I work closely with marketing, communications, and internal and external stakeholders to coordinate digital campaigns for various initiatives, which include thought leadership, press releases, education, training, events, and customer engagement. I am responsible for overseeing and growing our various social media channels, and managing organic and paid digital campaigns. This includes creating strategies, deploying campaigns, managing budgets, tracking performance, analyzing effectiveness, and managing relationships with numerous vendors.• I also oversee the development, implementation, and execution of various governance policies as they relate to web content and usage, CRM and CX accounts, products, data usage, data compliance, and various international regulations around privacy and data processing.

Washington, District Of Columbia

• As the Director of Marketing and Communications, I am responsible for the strategy, development, execution and reporting of all marketing and communications activities related to BAFT, including its services, products, day-to-day operations and overall growth.• Responsible for executing marketing campaigns covering thought leadership, education and training, conferences and events, policy updates and other association deliverables.• Oversee the usage and development of the company's marketing and communications channels and tactics including, but not limited to, web content, social media, email marketing, digital advertising, print signage, marketing collateral, media engagement and partnerships.• Manage marketing support staff and external agency relationships, including the management and budgeting of in-house contractors, while delivering company related marketing campaigns on time and within budget. Additionally, act as the department representative with other departments internally including Public Relations, Creative Services, Analytics and Operations.• Develop, produce, copyedit and offer guidance on content creation for various marketing and marcomms tactics produced by or in association with BAFT's subject matter experts, specialists, members and sponsors.• Monitor, analyse and report on marketing and communications efforts including, web usage, inbound/outbound email marketing, press coverage, social media analytics, and user/attendee profiles for various activities including both in-person and digital events.

London, United Kingdom

• As the Global Commodities Marketing Manager, I was responsible for overseeing the rebranding and transition of all global commodities marketing channels, tactics, collateral and assets as Thomson Reuters Financial and Risk business transitioned to Refinitiv.• Coordinated and developed the 2018 and 2019 marketing strategy and planning for the global commodities business with relevant stakeholders including Sales, Market Development, Proposition, Product Development, Content Management and Research.• Developed, created and executed end-to-end campaigns as they related to the marketing strategy for the global commodities business whether producing webinars, compiling whitepapers, building out landing pages and eDMs, rolling out social campaigns, etc.• Reported on and monitored the results for lead generation, conversion and sales generated from global commodities marketing channels and tactics.• During my employment I generated approximately 3,000 leads for the commodities business since joining the company and doubled our commodities sales revenue from marketing activities comparatively year-on-year annually.

London, United Kingdom

• As the Global Commodities Marketing Specialist based in the Content & Global Campaigns Marketing team in London, I covered three asset classes for the Financial & Risk division of Thomson Reuters including agriculture, energy (oil, gas, power, carbon, coal) and metals. I supported these business units both with their communication and marketing requirements with my primary stakeholders including the commodities Proposition, Product, Content, Sales, Market Development, and Research teams.• I was responsible for the planning, creation and deployment of global commodities print and digital marketing campaigns as they relate to lead generation, lead nurture, customer retention and customer awareness. More specifically from inception to completion, I oversaw the following marketing content: adverts, promotional banners, electronic direct mailings, newsletters, product communications for Thomson Reuters Eikon and Point Connect, product and sales collateral, white papers, webinars, blog posts, landing pages, web pages, events and social media (@RefinitivAgri, @RefinitivEnergy, @Metals and @RefinitivCarbon).• Day-to-day responsibilities included executing campaigns through numerous marketing channels; monitoring the budget; liaising with and reporting to stakeholders; working with numerous other departments to execute campaign requirements including Marketing Operations, Regional Marketing, Digital Marketing, etc.; acting as the key communications contact for commodities marketing internally; and supporting the Trading Marketing division in general.

Doha, State Of Qatar

• Acted as the company representative to establish, maintain and develop relations with both commercial and editorial contacts in Qatar, as well as acting as the company liaison with our local partner, the Ministry of Economy & Commerce, to facilitate any administrative or logistical tasks • Responsible for conducting all editorial interviews and gathering published content via face-to-face meetings with C-level executives and government officials.• Wrote, transcribed and edited printed articles, featured interview pieces, press releases, external articles, digital articles, etc. whilst obtaining necessary approvals and supporting photographic material. High profile features included HH Sheikh Tamim bin Hamad Al Thani, Emir of the State of Qatar; HE Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Prime Minister & Minister of Interior; HE Sheikha Hind bint Hamad Al Thani, Vice-Chairperson & CEO, Qatar Foundation; HE Sheikh Ahmed bin Jassim bin Mohamed Al Thani, Minister of Economy & Commerce; HE Ali Shareef Al Emadi, Minister of Finance; HE Sheikh Abdulla bin Saoud Al Thani, Governor of Qatar Central Bank; Yousuf Mohamed Al Jaida, CEO and Board Member, Qatar Financial Centre Authority; etc.• Managed and trained a team of analysts, Deputy Editors and an Office Manager in country, in addition to assisting and overseeing the budget as it related to editorial operations.• Responsible for assisting in preparing sales strategies and implementing advertising plans. Achieved £3.5m in sales during my four year tenure in Qatar in addition to having the highest grossing project in the country to date.• Developed and relayed market research via a CRM system that included informative research and transcribed meeting briefs on all companies, entities and individuals in the country• Represented and organized the company’s presence in a variety of forums including conferences, exhibitions, closed door events, lectures and presentations

Jakarta, Republic Of Indonesia

• As the Editorial Manager for the Regions, I was responsible for conducting interviews, editing and assisting with the compilation of "The Report: Indonesia 2013." In addition to my main responsibilities as an Editorial Manager, I also had a special emphasis on developing the content and overseeing the coverage of the country's regions. My duties included but were not limited to establishing research partnerships with provincial governments; interviewing both political and industry leaders within the regions and compiling editorial material to cover growing opportunities for both FDI and DDI outside of Jakarta.• Tasked with opening a new office and developing relationships with regional governments in Indonesia outside of the capital Jakarta.• Successfully facilitated, negotiated and signed a MoU to establish operations in Surabaya with the Government of East Java, which resulted in the company’s first ever regional MoU signed in the country after several unsuccessful attempts.• Responsible for conducting all editorial interviews and gathering published content via face-to-face meetings with C-level executives and government officials. High profile features included HM Sri Sultan Hamengkubuwono X, Governor of Yogyakarta; HE H Soekarwo, Governor of East Java; HE Zaini Abdullah, Governor of Aceh; etc.• Responsible for assisting in preparing sales strategies and implementing advertising plans. Total revenue achieved was £1.1m during my tenure in Indonesia in addition to having the highest grossing project in the country to date.

Manama, Kingdom Of Bahrain

• Acted as the company representative to establish, maintain and develop relations with both commercial and editorial contacts in Bahrain, as well as acting as well as liaising with our local partner, the Bahrain Economic Development Board, to facilitate any administrative or logistical tasks. • Responsible for conducting all editorial interviews and gathering published content via face-to-face meetings with C-level executives and government officials. High profile features included HM King Hamad bin Isa Al Khalifa, King of Bahrain; HRH Princess Sabeeka bint Ibrahim Al Khalifa, Wife of the King; HH Sheikh Nasser bin Hamad Al Khalifa, Chairman, Supreme Council of Youth & Sports; HE Abdul Latif bin Rashed Al Zayani, Secretary-General of the GCC; HH Sheikha Hessa bint Khalifa Al Khalifa, Founder, inJAz Bahrain; HE Sheikh Ahmed bin Mohammed Al Khalifa, Minister of Foreign Affairs; HE Rasheed Mohammed Al Maraj, Governor of the Central Bank of Bahrain; Mahmood Al Kooheji, CEO of Mumtalakat, etc.• Responsible for assisting with the preparation of sales strategies and implementing advertising plans. Achieved £1.2m in revenue during my tenure in Bahrain in addition to having the highest grossing project in the country to date.

Amman, Hashemite Kingdom Of Jordan

• Responsible for conducting all editorial interviews and gathering published content via face-to-face meetings with C-level executives and government officials. High profile features included HE Samir Rifai, Prime Minister; HRH Princess Sumaya bint El Hassan, President, Royal Scientific Society; HRH Princess Rym Ali, Founder, Jordan Media Institute; HE Nasser Judeh, Minister of Foreign Affairs; HE Mohammad Abu Hammour, Minister of Finance; HE Umayya Toukan, Governor of the Central Bank of Jordan, etc.• Responsible for assisting with preparing sales strategies and implementing advertising plans. Achieved £250,000 in revenue during my tenure in Jordan in addition to having the second highest grossing project in the country to date.

Belgium, Thailand And Albania

• Big Media Group is a multi-platform publishing company based out of Brussels, Belgium. In addition to producing local economic magazines, the company also has an international publishing division. • Produced two commercially successful economic investment guides on Albania and Thailand through Big Media Group’s international publishing division, which were distributed along with Manager Magazine, the Benelux’s premier B2B guide.• Secured €300,000 worth of sponsorship during employment.

Master Of Arts - Ma, Entrepreneurial Management, Merit

Relevant Coursework: Entrepreneurial Management, Managerial Accounting & Finance, Managing & Leading People, Practical Marketing.

Bachelor Of Science - Bs, Business Administration With A Specialisation In International Business

Relevant Coursework: Business Ethics, Business Leadership, International Business, International Finance, International Management.

Bachelor Of Science - Bs, Business Administration, International Management & Law

Erasmus at MCI Management Center Innsbruck, Austria