Gregory Ly Email & Phone Number

Boston, Massachusetts, United States

• Lead the content strategy and execution of all corporate, brand level organic and paid campaigns and posts on Foundation Medicine-owned social media accounts, including LinkedIn, Instagram, and Twitter, owning the.
• Support with Foundation Medicine brand communications and updates, including new companion diagnostic approvals and product launches, working closely with Regulatory, Legal, and Medical teams pre- and post-FDA approval.
• Manage cross-functional projects and initiatives with various teams, such as Legal, Medical, Commercial Marketing, Biopharma Marketing, Patient Advocacy and Talent Branding to ensure Foundation Medicine social media.
• Conduct regular correspondence with the communications agency partner to ensure social media and external communications tactics are thoughtfully executed and meet corporate goals through the analysis and measurement.

Cambridge, Massachusetts, United States

• Created marketing tools specific for payer customers by utilizing market knowledge and working cross-functionally with members of the Health Economics and Outcomes Research (HEOR), Marketing, Corporate Communications.
• Engaged in the planning of the marketing and communications strategy of payer materials by evaluating the value proposition of Foundation Medicine’s products and conducting regular audits of specific messages and.
• Supported with Foundation Medicine product launches and updates, including new companion diagnostic approvals, working closely with Regulatory, Legal, and Medical teams pre- and post-FDA approval
• Managed Promotional Review Committee (PRC) and Medical Review Committee (MRC) submissions, ushering each project through the review process by coordinating with PRC and MRC project managers, updating materials after.
• Led cross-functional working groups, including a monthly PRC Processes and Efficiencies meeting to identify gaps or suggestions of internal processes that can be leveraged to create better collaboration across teams
• Served as lead for internal team communications, maintaining a record of educational materials and conducting regular surveys to identify any needs from the greater Payer team

Boston, Massachusetts

• Provided strategic marketing support to clients in the pharmaceutical and rare disease industries, including day-to-day client interactions, creation of project and creative briefs, and overall account management
• Managed budgets and finances of accounts, ranging from creating daily financial reports, entering estimates, drafting scopes of work for projects, and revising budgets
• Conducted reviews of all marketing materials, ensuring alignment with client specifications, including patient brochures, sales materials, digital campaigns, and client presentation decks
• Supported in the submission of marketing collateral and materials into Veeva for promotional review, ensuring that materials are submitted, processed, and approved from start to finish
• Assisted in pitches for potential business, serving as the point of contact for pitch teams, consolidating pitch assets, and seeing through the pitch process from the request for proposal to submission and presentation

Greater Boston Area

• Assisted in day-to-day marketing operations for the Boston marketing team, such as sending reminder and follow-up communications to class, workshop, and event attendees.
• Oversaw the publication of classes, workshops, and events to the General Assembly Boston website.
• Managed administrative and creative tasks, such as the managing payments of full-time and part-time instructors, creating copy for class, workshop, and event pages, and implementing strategic social media initiatives.
• Conducted outreach on behalf of the marketing team, resolving any inquiries about events and classes from previous or future participants.
• Served as point of contact for weekly events by corresponding with guests, speakers, and panelists as well as kicking off each event, welcoming attendees and providing them with information about General Assembly.

Greater Boston Area

• Provided strategic communications counsel and support for clients in the biotechnology, pharmaceutical, non-profit and med-tech industries.
• Conducted daily media monitoring and supported with media relations by crafting pitches to reporters and scanning for new media opportunities, such as editorial calendars and reporter requests.
• Implemented creative content and copywriting for client needs, such as blog posts, social media posts and content briefs for client websites, social channels and outward facing promotional materials.
• Assisted with medical congress support by liaising with various conference officials and researching different policies.
• Participated in weekly client communications calls and correspondence to assure that all projects were on track.
• Managed all the administrative needs for clients by drafting agendas, updating trackers, recording meeting notes and sending action steps prior to and after each client meeting.

Cambridge, MA

• Provided support in organization and project management by inputting, managing, and analyzing data within different programs, such as the Expanded Access Program and the Risk Evaluation and Mitigation Strategy (REMS).
• Assisted in the communications efforts of the REMS program by editing support documents and website materials, as well as drafting letters to patients and physicians.
• Oversaw the creation of a Microsoft SharePoint database, verifying that information is correct and concise.
• Managed the creation of reports utilizing Microsoft Excel to reflect data analyzed from information provided by applications, physicians, and email correspondence with third parties.
• Participated in phone calls and meetings regarding patient needs, physicians, and REMS.

Greater Boston Area

• Managed clients’ administrative needs and communications.
• Oversaw the completion of necessary contracts and pricing documents needed for client projects.
• Coordinated and attended meetings and phone calls while maintaining a list of project schedules and deadlines.
• Compiled research and data for marketing projects, brand strategies, and pitches to potential clients.
• Assisted in copywriting and editing of marketing content, such as website and print collateral.

Easton, PA

• Led prospective students on tours of the campus and answer any questions they may have.
• Worked with admissions to find new and innovative ways of advertising campus and reaching out to future students.

Easton, PA

• Assisted in the planning of the First-Year Student orientation program.
• Led a group of students for a period of four days, welcoming and introducing them to the school.
• Participated in various activities and lectures and facilitate bonding activities and talks in order to ensure a smooth transition into college life.

Greater New York City Area

• Assisted and collaborated with Partners, Vice Presidents and Associates with strategic communications projects and media trainings for Fortune 500 corporations, private and public companies, and nonprofit organizations.
• Compiled data for specific client needs, including news and media monitoring and coverage.
• Managed and utilized social media platforms for client and campaign purposes.
• Composed drafts for press releases, pitches, and bios for projects.
• Maintained media contacts and news clippings, utilizing databases such as Gorkana, CisionPoint, Critical Mention and Factiva.

Master Of Science - Ms, Leadership And Administration

Concentration in Corporate Communications and Marketing

Certificate Of Completion, Digital Marketing

Bachelor Of Arts - Ba, International Affairs

Activities and Societies: Lafayette College Student Government, Sigma Iota Rho, Lafayette Activities Forum

Education record

Semester Study Abroad, Fall 2014