Greg S. Email & Phone Number

Kansas City Metropolitan Area

Lead the corporate-wide marketing and business development teams that support Henderson Companies, including the overall brand, project capture, client growth, lead generation, external communications, executive communications, and the marketing/business development budget. Work with leadership teams to define and mobilize company-wide strategies that support the company’s business objectives and revenue goals by growing brand awareness among key audiences, fostering employee recruitment and engagement, converting potential leads into clients, and creating long-term client retention plans.

Kansas City, Missouri

Provide advice and guidance on sales and marketing strategies to Mean Mule's management team.

Kansas City, Missouri Area

Overland Park, Kansas, United States

Provide enablement services for a $3.5 billion book of business across strategy and international marketing, covering four regions, which contributed to 22% YoY margin growth in new business and 18% YoY margin growth in backlog. Lead team of two segment strategists responsible for development of market strategy and implementation plans for two client segments, five solution groups, and the EMEA region, resulting in more defined budgets, plans, and growth goals for each. Establish sector-wide strategic priorities with sector president and leadership team, then develop implementation plans that align to client segment and solution strategies. Plans were instrumental in defining an incremental growth path for investments and scaling to deliver on profitable growth objectives. Improved employee engagement through internal communications strategy and planning with one communications manager responsible for the implementation and production of content including town halls, sector newsletter, Viva Engage, employee recognition, and all other internal communication channels and tactics.Deliver high value, low cost B2B marketing plan through a team of four marketing professionals responsible for the development, implementation and performance of global sector-specific marketing campaigns and brand management.

Kansas City, Missouri Area

Led strategic planning sessions for value propositions, naming conventions, as well as global market expansion to ascertain key considerations influencing the go-to-market plan.Directed a team of six specialists focused on supporting business development and content production/management for all owned, paid, and earned channels across four global regions.Oversaw in-house and external agency resources in the development of new content (e.g. bv.com, live and pre-recorded webinars), as well as pivot to new distribution channels (e.g. LinkedIn Live events, Go to Webinar, etc.).

North Kansas City, Mo

Direct all operational activities across the organization as it relates to business development, marketing, recruiting, strategic planning, and financial performance.Work with president and board of directors in setting strategic goals that promote company growth.Translate strategic plans into defined operational activities with shared expectations for performance through measurable KPI’s to monitor success against objectives. Strategically plan operational growth as it pertains to people development, organizational alignment, and operational staffing needs.Establishing a culture of continuous business improvement by proactively identifying issues with people, processes, or resources. Develop plans to increase efficiency and reduce costs.Implement lean management procedures to minimize stock holding and free up working capital, as well as improve existing systems and policies relating to bidding, invoicing, and managing cash flow.Prepare budgets and other organizational reports as needed.Ensures customer requirements are met in a timely manner and define standards of service in terms of employee and company performance against prioritized KPIs.

Lenexa, Ks

Served as key member of merger/acquisition team that led to McClure Engineering Co.'s acquisition of SKW in May 2018.Overhauled marketing department's structure and budgets to improve standard of service, reduce operating budget and better align resource allocation with company's growth objectives.Launched demand generation marketing program using inbound and outbound strategies such as retargeting, email marketing, social media management, content management, and media relations.Develop a three person creative staff capable of producing videos, podcasts, white papers and small-scale environmental branding experiences to influence client experiences and drive preference for SKW's products and services.Provide counsel to CEO and departmental leadership on reputation management, client pursuit strategies and employee communications.Develop and manage company-wide and departmental marketing budgets, including resource allocation forecasts and reporting.

Kansas City, Missouri Area

Led the development of the marketing plans and tactical strategies designed to achieve double digit growth objectives.Served as the strategic lead on a cross-functional team charged with implementation and training for Marketo as the company's global marketing automation system.Managed the Global Marketing and Creative Services teams in the production and implementation of strategic marketing programs for five lines of business in four global growth markets.Responsible for developing brand strategy, management and compliance.Advised senior executives and business development managers on messaging strategy for customer relations and sales.

Kansas City, Missouri

P&L responsibility for the company's entire book of business resulting in 37% increase in revenues year over year, and a 17% increase in operating margin.Led strategic planning sessions to define digital marketing strategies for all of Clickfarm's clients (websites, mobile web, mobile app, social media, analytics, email & SMS marketing).Worked with CPG, B2B & B2C companies to develop, implement and manage lead generation programs that integrated digital assets (websites, apps, email, etc.) and CRM systems (e.g. SalesForce, Microsoft Dynamics, etc.). Directed and motivated a staff of designers, developers, business analysts and account managers.

Kansas City, Missouri

Led cross-functional teams of traditional and interactive designers, as well as technical developers in the creation and implementation of internal and external digital assets. Developed and manage the staffing plan for the accounts based on client’s annual budgets. Researched and wrote competitive analysis and emerging trend reports. Utilize form 10-Ks and other publicly available information to analyze competitive and client information for opportunities to improve clients’ digital presence (e.g. mobile, social media, etc.).

Kansas City, Missouri

Directed marketing managers on the design, production and fulfillment of collateral materials for B2B and B2C distribution channels. Led the strategic development of all product and service names and presented recommendations to Product Managers and Chief Marketing Officer. Advised senior executives on business and cultural implications of extending American Century Investments’ brand into the European Union and Asia-Pacific markets, which led to a successful launch in both regions.

Kansas City, Missouri

Managed a portfolio of eight clients in the gaming and boutique resort categories with a 97% client satisfaction rate.Oversaw the monthly production and fulfillment of 200,000 direct mail pieces, and achieved a 95% on-time, on-budget delivery rate.Educated peers on how to utilize database and web search services to conduct competitive analysis, which increased cross-sell opportunities for agency services and improved client satisfaction.

Columbia, Missouri

Wrote strategic briefs outlining client objectives and creative imperatives for a roster of four clients.Managed the creation and production of all packaging, print and online advertising for Arysta LifeScience and the University of Missouri Athletic Department.Led the new business team that pitched and won the Big 12 Athletic Conference account.Conducted competitive analysis on an ad-hoc basis and presented results to clients.

Greater New York City Area

Managed $10 million in billings for Levi’s “Low Rise” broadcast and in-store advertising campaign.Conducted monthly competitive analysis reports for Levi’s, Reebok and AXE body sprays.Assisted on new business pitches for Unilever, Reebok and Levi’s accounts.