Partner
CurrentRandom Walk’s email intelligence captures interactions between brands and consumers to help investors identify demand inflections. Our data driven research provides the most accurate and rigorous view on promotional trends. Random Walk’s technology has helped leading investment funds uncover changes in discounting and new customer growth for over a decade.When demand for products and services wanes, brands throttle up their emailpromotional campaigns. Our system accurately captures and quantifies increased activityto customers such as more frequent sales, free shipping, higher incentives, and more.Conversely, when organic demand is high brands reduce their promotional activity.While investors attempt to “clip coupons” to anecdotally capture trends, this fails toprovide a full picture. Email campaigns are highly segmented, targeted by gender,demographic, buying frequency, open rates, acquisition date, and more. Only the RandomWalk system captures volume sent to every possible cohort by accessing inbox data forover 1 million consumers. Our technology processes this engagement to provide the mostrobust, accurate, and quantifiable measure of promotional activity in the industry.
