At 99 Táxi/Didi I was responsible for support my team with:• Managing the relationship with Marketing Science & Technology, Ad Operations and Growth Operations to ensure best-in-class communication, support and execution.• Planning and execution of a holistic media acquisition strategy that supports growth while meeting budget requirements. • Analyze performance and provide insights to ensure key partners understand plans, optimizations and results.• Ensure proper tracking, attribution, automation, and optimization by leveraging different teams and tools.• Collaborate with Paid Media, Branding & Analytics functional groups to build testing opportunities, measurement frameworks process and product improvements.

At Samsung I am responsible for co-create or support on the development and implementation of communication activities/campaigns as well as participation in diverse projects in the fields of advertising, branding and sponsorship.Me and my team are in charge of 3 product categories: Mobile (smartphones, wearables, tablets) / White-goods appliances / Visual Display.In my daily activities i was responsible for, create briefings, stay in constant touch with the agency, help in campaigns implementation management in channels as Digital, CRM, Own Channels and Develop strategies and support on creative materials with my design skills using Adobe programs.Helping to Coordinate brand regional activities from launch to content creation, sustain strategies and have a unique voice of 7 Latin American countries with headquarter in Korea.Also, together with a group of interns i was responsible to make support the internal channel of communication, editing and creating content.

At Somas I was responsible for managing their social communications daily in many channels, I was also responsible for creating (through Illustrator and photoshop), right and diagram assets for social and other digital campaigns media (as google, CRM).More than a creative, I had the opportunity to support my team creating communication strategies and help them manage digital campaigns through google ads and analytics.

I actively participated in the evaluation and identification of the most effective digital channels for campaigns, receiving briefings, creating campaigns and advertisements, and monitoring deadlines and deliveries with the assistance of tools like Trello.I oversaw digital media campaigns on platforms such as Google Ads and Facebook Ads, from selection and configuration to optimization and results analysis, identifying potential gaps and improvement opportunities based on data.Furthermore, I was responsible for the daily monitoring of digital campaigns, including tracking, budget control, optimization, and the execution of AB testing routines.In the realm of graphic design, I played a crucial role in creating visual elements for social media posts, landing pages, and campaigns, using tools such as Photoshop and Illustrator. I also contributed to internal presentations and the updating of brand books.