Creative Consultant
CurrentArt and Photo Direction for Digital Marketing and Retail Assets Ideate and curate product stories, design and prepare traditional and 3D digital assets for consumer-facing marketing efforts, including product campaigns, website, social and email support, digital advertising, digital retail assets, digital storytelling, and photography support. Recent clients include:OXO, New York, NYDigital Designer for Brand Design team, Contract• Partner with internal Brand Design team, including Creative Director, Sr. Manager of Digital Design, Digital Designers and Copywriters to deliver engaging, on-strategy, on-brand marketing assets• Design graphic assets for digital and motion, with a focus on website, email, social media and PR for OXO’s launch of their latest class of Chefs in Residence• Curate imagery and collaborated with copywriter to design digital display advertising for OXO’s Tot line for DTC, Amazon, Target, Macy’s, and Walmart, adhering to OXO, search engine and retail website guidelinesTarget, Minneapolis, MNSenior Art Director for Digital Home Category, Contract• Collaborate closely with Site Merchandisers, Creative Directors, Designers, Content Studio teams, and Project Managers, achieving consensus across project objectives for early 2024 home campaigns• Translate marketing strategy, objectives, and priorities into wireframes and compelling visual retail marketing concepts for scheduled use and greater content pools• Provide on-set and remote photo art direction for traditional and 3D marketing imagery and content• Manage retouching and post-production, participated in design review, and ensured quality and brand consistency in all deliverables