Digital demand generation consultancy specializing in strategy, planning, digital marketing, messaging, and eCommerce optimization. Clients have included NewEgg.com, BettyMills.com, Headsets.com, MarketLab.com, FibreGlast.com, BioDermis.com, and NuanceMedical.com., NBXWellness.com, GoodRX.com

Owned demand generation, product marketing, and customer success for this company that creates product content strategies for eCommerce sites around the world. Clients included Amazon, Walmart, CDW, CVS, Lowes, Drizly, Zappos, McKesson, and others.Developed a Thought Leadership strategy that drove the Sales process and focused on the ROI of custom content creation. This approach helped position eZdia as unique and became the source of an eBook and webinars. Additionally designed a Google Analytics plug-in that allowed eCommerce teams to browse their profitability while they browsed their eCommerce site. This helped us get access into the C-Suite and reinforced the profitability message. eZdia was consistently able to deliver a higher ROI on content than what clients saw from their return on advertising spend.

Hired as this event management software as a service company’s first VP of Marketing with responsibility for designing the company’s marketing infrastructure, building the team, and creating its go-to-market plan. Redesigned the company’s systems and workflow to improve the ability to track lead acquisition through conversion. Succeeded in distinguishing this company among 50+ competitors, steadily drove SEO growth, dramatically improved customer engagement, and generated a flurry of press attention in all the major publications for this industry. Designed messaging to fuel a pay-per-click advertising campaign that was ultimately both profitable and scalable.

Transformed this electronic component distributor from that of a catalog marketer to today’s multi-channel digital marketing company. Grew eCommerce revenue from 10% to 75% of the company’s transactions. Designed a systematic SEO strategy that tripled natural search traffic and ultimately grew web traffic 5x over the course of my tenure.Built a customer community designed to engage and motivate customers to regularly visit the site. Along the way, we developed marketing automation strategies that consistently generated an 8% click rate.Drove market share to a 40-year high largely by consistently attracting new customers to the brand and at the time of my exit first-year customers represented 61% of all purchases.Reduced Marketing spending by 40% during my 9-year tenure.

Responsible for all demand generation for this outsourced services company.

Clients and projects included HP, NVIDIA, and Teleo a voice-over IP (VOIP) telephony company that was ultimately acquired by Microsoft. Developed business plans, sales and eCommerce strategies.

Hired as Vice President of Marketing to transition this distressed computer display manufacturer’s business model from a traditional two-tier channel model to a factory-direct e-commerce model. Promoted to President in July of 2002. Designed, authored, and built the company’s MonitorsDirect website into a profitable factory-direct channel that was able to drop prices by 20% while growing margins by 25%.

Channel marketing, international marketing and program development.