Responsible for developing and executing sales strategy for the Contractor Community • Developed policy and procedures for a 50-year-old company to succeed in builder sales. • Worked with a small team to open Milwaukee Market with 3 stores of insides sales and regional management; which produced over 1 million in sales in the first year.• P/L responsibility of all appliance sales Madison and Contract sales Milwaukee

• Responsible for developing and executing sales strategy for 25 states and 6 Canadian provinces • Training and mentoring of 10 District Sales Managers and 4 Sales Rep firms• Increased regional sales 26% first year• Planned additional district manager growth• Developed sales and marketing materials

Developed and executed business strategy for 14 kitchen and bath stores in the Upper Midwest.• 15% growth in the first year with a forecast of 40% in second year.• Strategically devised project proposals to align with identified marketing opportunities. • Consolidated cabinet and countertop brands to gain product line consistency. • Developed partnerships with key vendors for long-term vision.• Remodeled interior and product line offerings in five stores. • Redesigned sales and marketing materials for internal and external use.• Implemented method for consumer payment options to include long-term financing.• Trained account managers and guided professional development to increase effectiveness of customer service and sales.• Introduced contractors and remodelers to benefits of engaging their customers in product choices.

Full P&L responsibility for creating business plan and growth strategy, defined product offerings and delivery models, established partnerships, and built operational infrastructure across 5 states * Directed annual sales revenue growth from $0 to over 80 million in annual sales. * Managed team of 43 account managers, account & account receivable specialists and 75 inside sales professionals. Fostered innovation and risk taking with team-building.* Developed entirely new sales strategies for all contract channels: single-family, remodeling, apartment replacement and multi-family. * Directed division sales initiatives, policy, portfolio management and co-developed customer programs with vendor partners.* Maintained key account relationships and implemented unique approach to expand customer base.* Administered budget and expense control, identified profitable revenue opportunities with specific strategic action plans. * Developed pricing policy, including volume discounts, volume rebates and terms and conditions for high-profile customers.* Analyzed new market sales potential and demographics to organize a winning plan. * Originated design and advertising materials via market research to increase division efficiencies. * Worked with a team to acquire Kennedy-Hahn.* Influenced a multi-million dollar retail sales team.* Built infrastructure, hired and trained home theater sales and installation team.

Recognized for establishing, growing, and managing top-performing teams.Relocated to six underperforming stores in four years and consistently exceeded performance and sales goals across constantly evolving business and market environments.* Hired, trained and developed 120 employees for two store openings.* Increased individual incomes of commission sales professionals up to 26% during a 12-month period.* Combined two sales departments into one, reduced expenses, increased efficiencies and sales.* Oversight of liquidation strategy for one store. * Managed daily sales and profit responsibilities for appliances and electronics.* Developed and managed semi-annual off-property sales events.* Developed special order purchase policy.