I help experts leverage the power of the press for positioning, profile and authority in their market.My approach is based around the concept of thought leadership, building your authority as the go-to expert in your field so that you can differentiate your offering from your competitors.I do this by helping you to showcase and share your knowledge through creating valuable content. You can then share this across your 'owned' media across your digital marketing efforts and then leverage it further by harnessing the incredible power of Public Relations.I'm a former business journalist, the author of The Small Business Guide To PR and have run Press For Attention PR, since 2008. I'm a specialist in leveraging your expertise through the power of the press and content marketing.I am CIM trained so I know the pressures, opportunities and challenges busy marketing managers and business owners face when it comes to raising their profile. Ad hoc services include Press Releases, Content Marketing, Blogs, Copy Writing. Media Relations, PR campaigns, Website Copy, Case Studies and Editorial Photography, all of which form the foundation of our strategic PR campaigns.