Greg Stern Email & Phone Number

Denver, CO, US

• We help companies develop their go-to-market plans based on understanding their customers' needs and company/product positioning, then work with them to execute those plans. Unlike agencies, we work as an extension of.
• Positioning research and development via customer interviews and identifying job-to-be-done
• Market/customer/competitor research, analysis, messaging, personas, buyer journey
• Marketing strategy
• Go-to-market planning and then building the tactical pieces to run the program
• Setting up and running Account-Based Marketing, Demand Generation and Lead Generation programs

Originally started as a husband and wife passion project, we have grown AntojandoAndo.com to be one of the largest websites for Colombian cooking with over 500,000 unique visitors per month and over 100,000 followers.

• Product management and go-to-market consulting work. Clients have included:
• Neustar: Product portfolio strategy and rationalization
• Strategyn: Go-To-Market strategy and execution plans for company and clients
• True Influence: Product strategy assessment
• AllBusiness.com: Product strategy shift and execution after company was taken private
• DigitalGlobe: Product strategy and management

Duluth, GA, US

I was hired to build a professional marketing organization for a company that had historically focused on direct sales with little-to-no marketing support. To do this, I developed a go-to-market strategy that revolved around target audience development, creating clear and concise messaging and brand, then brought to market through account-based marketing.

Westminster, Colorado, US

The platform division at DigitalGlobe was formed to create and develop a new platform business model from the data that is extracted from DigitalGlobe's satellite imagery content, which had been the company's principal business since its founding.Since the group and business model were new, I developed the marketing strategy which revolved around finding.

Jacksonville, FL, US

I was contracted with Avention to rebuild their corporate website and to manage the majority of their multi-million dollar lead generation marketing programs.The redesign of the corporate website was executed with a multi-phase rollout. In the first phase I built and launched an interim corporate website to replace an older system that had grown unwieldy..

San Bruno, CA, US

After D&B sold AllBusiness to a private investor, I was retained by the new owner to serve in a general management and advisory role. In this role, I restaffed the business, migrated internal and external systems to cloud-based services and pivoted the business to a new business model.I managed the migration out of D&B environments, including the website.

Princeton, New Jersey, US

I was contracted by True Influence to evaluate the efficacy of a new product initiative for the InsightBASE product. Using a strict Lean Startup methodology I was able to learn and then communicate to the executive team how the envisioned product fit into the marketplace and what strategies were needed to pursue in order to build a product that would solve.

Jacksonville, FL, US

I was given the mandate to create and manage a digital platform and team designed to service the wide array of business outcomes needed from our digital assets: advertising/sponsorships, lead generation, e-commerce, digital marketing, testing, and optimization. In this role, I managed the digital product development group, which included employees and.

Atlanta, GA, US

I was hired to develop the online strategy and tactics for the automotive publications division of the KKR-funded company. I created a multi-phase plan based on extensive business modeling, then got the plan approved by senior management and the board of directors.Led effort with content and engineering teams to implement and then complete the first phase.

San Jose, CA, US

At Macromedia, I was charged with building the company's first SaaS software platform and the Flash platform marketing strategy. I managed programs for closer customer interface and developer relations, driving various content initiatives, both on and off-line and special projects related to strategic marketing initiatives. The execution of this strategy.

I oversaw web site operations, including editorial, production and design, with engineering reporting in a dotted line. For the first 9 months, prior to the hiring of a CEO, my general management responsibilities also included oversight of sales, marketing and engineering.At DevX, I was the primary driver of strategies that moved the company away from a.

San Francisco, CA, US

General management of the Builder Division at CNET included the popular web site Builder.com as well as the conference series Builder.com Live. As the general manager of this group, I was responsible for the technical specifications and development for the site; managing the production and editorial staff; overseeing all aspects of conference management.

New York, New York, US

I was responsible for strategic planning, management and oversight of the second-largest trade show unit in the company, Seybold Seminars, which attracted hundreds of exhibitors and thousands of attendees each year. The position included full P&L responsibility of a business unit that included magazine publishing, conferences, trade shows and.