B2B Optimizer

Even with the explosion of commercial sales & marketing systems and data, companies still struggle to identify ideal accounts and contacts, and also struggle to keep their data clean, mostly due to the need for manual housekeeping which is a costly use of staff time. For the last 20 years, we have been offshoring data collection and data cleanup work. Through trial-and-error, we have developed deep relationships with offshore vendors that we know and trust to provide the highest quality work at offshore prices. While very appealing, most companies find that working with offshore services is difficult with differences in language, time zones and communication. B2B Optimizer exists to bridge the gap. We provide data acquisition, management and housekeeping so that our customers can get the best of both worlds working with us: a US-based company at offshore prices. We also help companies build and execute their B2B marketing plans by developing the: • Market/customer research, analysis, messaging, personas, buyer journey • Marketing approach, strategy and results modeling • Go-to-market plans and execution • Setting up and running Account-Based Marketing, Demand Generation and Lead Generation • Specifications and buildout of the sales and marketing technology stacks