Greg Verdino

Greg Verdino Email and Phone Number

Senior Partner @ Velocity Road
New York, NY, US
Greg Verdino's Location
New York City Metropolitan Area, United States, United States
Greg Verdino's Contact Details
About Greg Verdino

Greg Verdino is principal consultant and founder of CognitivePath, a management consultancy that guides organizations through the AI era. We combine deep AI strategy expertise with deep knowledge of large enterprises, associations, and marketing teams to deliver targeted, objective-driven solutions.Greg's career spans more than 30 years at the intersection of marketing strategy and technology innovation. He's helped brands like AT&T, Coca-Cola, Ford Motor Company, IBM, Panasonic, and UPS seize the opportunities inherent in the birth of the web, the introduction of streaming, the advent of social media, and the push toward enterprise-wide digital transformation. He's been working with generative AI systems since 2020 -- two+ years before the launch of ChatGPT -- and exploring the marketing and business potential of AI for nearly a decade. This year, he earned graduate certificates in AI Strategy and AI Ethics from Cornell University's SC Johnson School of Business and the London School of Economics & Social Sciences.Greg is also a sought-after keynote speaker on topics related to digital transformation, technology trends, the future of business, and marketing innovation. He's the author of two books, Never Normal and microMARKETING, and co-hosts a bi-weekly podcast, No Brainer, that explores the impact of AI on marketing.

Greg Verdino's Current Company Details
Velocity Road

Velocity Road

View
Senior Partner
New York, NY, US
Website:
velocityroad.com
Employees:
5
Greg Verdino Work Experience Details
  • Velocity Road
    Senior Partner
    Velocity Road
    New York, Ny, Us
    View
  • Cognitivepath
    Founder & Chief Operating Officer
    Cognitivepath Mar 2023 - Present
    New York Metropolitan Area, Us
    Greg Verdino is founder and chief operating officer of CognitivePath, a management consultancy that guides organizations through the AI era. We combine deep AI strategy expertise with a robust understanding of enterprises, associations, and marketing teams to deliver targeted, objective-driven solutions that enhance productivity, improve performance, drive innovation, and create strategic advantage.We do this through outcome-driven, action-oriented strategy, planning, and adoption engagements. Our consulting work typically focuses on the upfront part of AI adoption, before implementation: vision, strategy, use case prioritization, organizational alignment, and implementation planning.
    View
  • No Brainer: An Ai Podcast For Marketers
    Co-Creator & Co-Host
    No Brainer: An Ai Podcast For Marketers Mar 2023 - Present
    New York, Us
    AI is changing everything, including how marketing leaders approach building their brands and creating demand. In this bi-weekly podcast, Greg Verdino and Geoff Livingston share the big news, trends, and lessons learned from AI evolutions as they impact business sales and marketing. From ChatGPT to marketing intelligence analytics and everything in between, get the latest information you need to succeed.No Brainer is a proud member of the Marketing Podcast Network, an ad-supported network of 50+ high-quality shows for marketers, by marketers.
    View
  • Greg Verdino - Keynote Speaker
    Digital Transformation Keynote Speaker
    Greg Verdino - Keynote Speaker 2010 - Present
    Commack, Ny, Us
    Since the 2010 publication of my first book, I have been speaking professionally on topics related to digital transformation, technology trends, the future of business, and marketing innovation. I've delivered hundreds of mainstage keynotes around the world for conferences and companies like Support World Live, VMware (at VMworld in Las Vegas and Barcelona), Microsoft, Tech Data, HP, DHL, Allianz, PepsiCo, Lufthansa, Siemens, Thales Group, Telia, Stibo Systems, World Council of Credit Unions, AVEVA (a division of Schneider Electric), and Brand ManageCamp (three times).I am a professional member of the National Speakers Association. Visit https://gregverdino.com to learn more, then book me directly or through your favorite speakers bureau.
    View
  • Verdino | A Content Consultancy
    President
    Verdino | A Content Consultancy Jul 2011 - Dec 2023
    Long Island, Ny, Us
    VERDINO was a boutique brand strategy and content consultancy with deep expertise in B2B technology, financial services, and the social sector -- and a track record of building brands and creating demand. Our clients included AVEVA Group, Beamery, Blackbaud, Community Brands, FIS Global, Logik.io, Simplr, Social Solutions, Sterling, and others.
    View
  • Dachis Group
    Evp Strategy
    Dachis Group Jan 2010 - Jul 2011
    Austin, Tx, Us
    I led the strategy team at the world's leading social business software and services company, helping Fortune 500 clients tackle social business strategy, social media marketing and social business intelligence challenges.My team and I worked with large, complex organizations across a wide variety of industries. I personally oversaw engagements with dozens of clients including AB-InBev, Allstate, AT&T, BIC, Citibank, Discover Financial Services, GE Appliances, Marriott, and Samsung.
    View
  • Crayon
    Partner & Chief Strategy Officer
    Crayon Jun 2007 - Jan 2010
    Westport, Ct, Us
    crayon was a social media consultancy that helped companies "join the conversation" by harnessing the power of community, dialogue and partnership.As chief strategy officer, I teamed with my fellow crayonistas to help our clients (including American Airlines, Audi, Coca-Cola, Facebook, Kraft, Panasonic, and Starwood) to define their social media strategies and integrate social networking, blogging, podcasting, wikis, influencer outreach and virtual worlds, as well as other new channels, into their overall marketing mix.In 2010, we sold crayon to Austin Ventures-backed Powered, which was then acquired shortly thereafter by Dachis Group.
    View
  • Digitas
    Vice President, Emerging Channels
    Digitas Jun 2006 - Jun 2007
    Boston, Massachusetts, Us
    VP in charge of agency's strategies in the area of emerging media - streaming media, social networking, mobile, gaming, virtual worlds, etc. I established the emerging channels practice area; created thought leadership content to position Digitas as a leading innovator in online video, metaverse (Second Life), and social media marketing; and successfully sold creative marketing innovation ideas to the agency's key clients including American Express, AT&T Wireless, and General Motors.
    View
  • Roo Group
    Chief Marketing Officer
    Roo Group Jul 2004 - Jun 2006
    Oversaw marketing, sales, and customer success at a global provider of streaming media solutions that enabled internet video content creation, marketing, distribution, and monetization. ROO provided white-label solutions (technology plus content plus services plus ad sales) for more than 200 companies including Verizon, News Corp., Google, and Telstra. At our height, our network of partner sites accounted for more than 60 million video views per month (a substantial achievement pre-YouTube.) We were one of the earliest pioneers in video pre-roll advertising, branded video content, and in-video product placements. ROO became KIT Digital in 2008.
  • Globix Corporation
    General Manager
    Globix Corporation Aug 2001 - Jul 2004
    As General Manager of Globix, I oversaw sales, account management, customer support, and operations for the company's New York City data center. At the time, Globix boasted hundreds of clients across a robust portfolio of technology solutions including managed services, managed hosting, colocation, streaming media, and live webcast production.Prior to assuming the General Manager role, I served as the company's Director of Streaming Media. I was responsible for 400% year-over-year revenue growth, the re-positioning of Globix's streaming service offerings, and the launch of new webcasting offerings. I led a global sales and sales engineering overlay team that worked with Globix's field sales force maximize new client penetration and media services sales. In early 2007, Globix merged with another managed services firm and changed it's name to NEON Communications Group. Later that year, NEON was acquired by RCN Corporation.
  • Akamai Technologies
    Director Of Channel Sales, Streaming Media Services
    Akamai Technologies May 2000 - Aug 2001
    Cambridge, Ma, Us
    Established indirect channel programs for the streaming media division of the leading content delivery network service provider. Managed North American channel sales team to deliver more than $100 million in revenue from key strategic partners.I arrived at Akamai through its acquisition of Network24 Communications, an early innovator in live and on-demand video broadcasting for business, where I was head of strategic accounts.
    View
  • Arbitron Company
    Vp, Internet Information Services
    Arbitron Company Jun 1998 - Mar 2000
    Columbia, Md, Us
    Started and led Arbitron's internet research business, establishing Arbitron as a thought leader in streaming media/internet broadcasting. Produced ground-breaking research regarding streaming media usage patterns, the impacts of media convergence and the viability of various internet media business models. Designed and launched Arbitron's webcast ratings service that allowed traditional radio broadcasters to quantify and monetize their internet listening audiences.In this role, I worked directly with the leadership teams at top radio groups and virtually every internet radio startup (including Mark Cuban's Broadcast.com); fielded a series of landmark online media surveys that formed the foundation for the early-stage internet radio industry; and served on the boards of directors at Arbitron's online research investments.
    View
  • Blau Marketing Technologies
    Vp, Media And Interactive Marketing
    Blau Marketing Technologies May 1995 - Jun 1998
    Led media services and interactive marketing divisions at leading direct marketing firm, providing customer acquisition and CRM solutions for IBM, UPS, BMW, Visa and other blue chip clients. The media services division (which I built from the ground up when I joined the agency) broke new ground by "insourcing" list brokerage (a first among direct marketing agencies) to provide the agency with greater control over mailing list sourcing, drive new revenue streams, and increase profitability for the media department.Blau's interactive marketing group was one of the earliest traditional agency entrants into digital marketing during the web 1.0 era. After I incubated this division within the agency, it was spun out as Circle.com.
  • Wunderman Thompson
    Media Supervisor
    Wunderman Thompson Nov 1992 - May 1995
    New York, Ny, Us
    Managed media planning and buying (broadcast, print, direct mail, and early online services) for American Express, Apple, AT&T, and Ford Motor Company. Highlights included early digital marketing pilots on Prodigy, Compuserve and AOL; as well as Ford's first Generation X media strategy (back when Gen X'ers were just entering the workforce).(Agency was Wunderman Cato Johnson at the time.)
    View
  • Saatchi & Saatchi
    Media Planner
    Saatchi & Saatchi Jan 1992 - Oct 1992
    London, Greater London, Gb
    Handled media planning for a national big-box electronics discounter operating 183 stores across the United States. Media plans combined newspaper, radio, television and out-of-home advertising to drive retail traffic.
    View
  • Geer Dubois Advertising
    Media Planner
    Geer Dubois Advertising Jun 1990 - Dec 1991
    Handled day-to-day media planning and buying duties for Jaguar and Le Meridien Hotels. Media plans included newspaper, local/regional magazines, broadcast and out-of-home.

Greg Verdino Skills

Digital Strategy Digital Marketing Strategy Social Media Marketing Marketing Strategy Business Strategy Content Strategy Marketing Management Consulting Content Marketing Thought Leadership Health

Greg Verdino Education Details

  • Cornell University
    Cornell University
    Ai Strategy
  • Wesleyan University
    Wesleyan University
    Sociology

Frequently Asked Questions about Greg Verdino

What company does Greg Verdino work for?

Greg Verdino works for Velocity Road

What is Greg Verdino's role at the current company?

Greg Verdino's current role is Senior Partner.

What is Greg Verdino's email address?

Greg Verdino's email address is gr****@****ino.com

What is Greg Verdino's direct phone number?

Greg Verdino's direct phone number is +163174*****

What schools did Greg Verdino attend?

Greg Verdino attended Cornell University, Wesleyan University.

What are some of Greg Verdino's interests?

Greg Verdino has interest in Kleiner Perkins Caufield And Byers, Fast Company, Eric Schmidt, Mit Media Lab, Technology, Marketing, Hootsuite, Klout, Startup Founders And Entrepreneurs, Music.

What skills is Greg Verdino known for?

Greg Verdino has skills like Digital Strategy, Digital Marketing, Strategy, Social Media Marketing, Marketing Strategy, Business Strategy, Content Strategy, Marketing, Management Consulting, Content Marketing, Thought Leadership, Health.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.