Greg Wolfe

Greg Wolfe Email and Phone Number

Experienced Revenue Enablement Architect & Practitioner @ Recorded Future
Greg Wolfe's Location
Traverse City, Michigan, United States, United States
Greg Wolfe's Contact Details
About Greg Wolfe

Starting out my career as a account executive (AE) in the software world, I quickly learned the importance of applying both art and science to selling. It also engrained my appreciation for the urgency and stress that embody the sales role. As I expanded into other roles in marketing and operations, I realized my passion for value-driven client engagements and synchronized execution. Over the past 25 years, I have been focused on developing customer engagement approaches and enablement programs that drive high impact go-to-market (GTM) outcomes. My two core life tenets are to be insatiably curious and open to new ideas and ways of seeing things. My experience ranges from working with large enterprise technology companies to SaaS and product-led start-ups / scale-ups in Silicon Valley & beyond. I have formalized frameworks and approaches centered on role-based competency modeling, guided development, impactful engagement & continuous assessment. My work is very focused on helping clients identify key enablement priorities and driving impactful outcomes. I work remotely from Traverse City, Michigan and spend a significant amount of time in Boston in my current role.

Greg Wolfe's Current Company Details
Recorded Future

Recorded Future

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Experienced Revenue Enablement Architect & Practitioner
Greg Wolfe Work Experience Details
  • Recorded Future
    Principal Sales Enablement Lead
    Recorded Future Oct 2024 - Present
    Somerville, Ma, Us
  • Enablement Builders, Llc
    Principal | Practice Leader
    Enablement Builders, Llc May 2022 - Present
    Helping organizations define, build and activate revenue enablement strategies oriented around role-based competency frameworks, guided learning and development, impactful customer engagements & continuous development assessment.
  • Revenue Enablement Society
    Member
    Revenue Enablement Society Apr 2019 - Present
    Worldwide , Us
    An organization that brings together sales enablement professionals to engage and network around best practices and trends of this critical and evolving enterprise practice area.
  • Winning By Design
    Revenue Enablement Architect
    Winning By Design Feb 2021 - Oct 2024
    Mountain View, California, Us
    Supporting clients with enablement strategies around Winning by Design's industry leading methodology & training through role-based development frameworks, repeatable reinforcement programs and defined measurable outcomes. Winning by Design leverages a science-backed approach and universal methodology to design, build, and activate impactful revenue processes and enablement. We help global start-up, scale-up and larger enterprise organizations achieve faster growth and greater profitability.
  • Winning By Design
    Revenue Enablement Specialist
    Winning By Design Jun 2020 - Jan 2021
    Mountain View, California, Us
    Working with clients to assess & implement progressive and complete GTM enablement approaches, programs & technology platforms.
  • Moveworks
    Head Of Gtm Enablement
    Moveworks Feb 2020 - May 2020
    Mountain View, California, Us
    Developed and delivered the training, content, processes and tools that support Movework’s customer-facing teams.
  • Irhythm Technologies, Inc.
    Senior Director Of Global Gtm Enablement
    Irhythm Technologies, Inc. Jul 2018 - Oct 2019
    San Francisco, Ca, Us
    Defined a transformational customer engagement approach that challenged the status-quo and drove on-going sales force effectiveness through the identification and leveraging of digital selling and learning tools. Strong focus on driving effective customer discovery and targeted value-driven positioning.
  • Box
    Senior Director, Global Gtm Enablement
    Box May 2017 - Jun 2018
    Redwood City, Ca, Us
    Created the strategy and led a team that supported pre-sales, post-sales and partner sales with the skills and tools to engage target buyers with a vision and solutions that drove Cloud Content Management (CCM) transformation. Focused on creating role-based assessment, curriculums, and selling assets that enabled go-to-market teams to effectively work together to identify and progress opportunities through value-based differentiation.
  • Ibm
    Enablement & Innovation Leader, Ibm Global Markets
    Ibm Jun 2014 - Apr 2017
    Armonk, New York, Ny, Us
    Led the strategy, planning and development of the seller experience and engagement for the global sales teams with a focus on the integrated accounts (IBM's top 90 accounts). Drove the creation of new methodologies and approaches that improve how sellers engage and deliver differentiated experiences with clients. Executed through a multi-pronged strategy working with Marketing, Sales Transformation, Sales Learning, IBM Design Thinking®, and the Digital Business Group. Served as the voice of the seller to help inform new methods and techniques that improve enablement and have high impact on pipeline and revenue. Primary focus on the EMEA & APAC regions, with key responsibility in the UK, China and Japan.
  • Ibm
    Business Unit Executive, Business Analytics Enablement Strategy
    Ibm Mar 2010 - May 2014
    Armonk, New York, Ny, Us
    Spearheaded the strategy, planning and execution of tools and programs that enabled IBM sellers to grow their Analytics software pipeline and revenue. Provided the ability to identify and drive opportunities specific to a vertical industry and target line-of-business buyers for both large enterprise and mid-market accounts. The enablement methodology was built on a foundation of understanding key industry market drivers and business challenges that align to relevant conversational positioning and differentiated solutions.
  • Cognos
    Sales Enablement Program Strategist
    Cognos Aug 2004 - Feb 2010
    Ca
    Led the coordination of the Sales Strategy and Industry Marketing teams to build and implement sales tools that effectively position Cognos’ value proposition and differentiation around key buying agendas within unique vertical markets.  Developed and executed solution oriented training programs that enabled both software sellers to identify and drive sales opportunities relevant to a customer’s industry challenges and needs. Specifically developed, coordinated and executed a 5-day annual sales education program that involved 75 instructors, 100 unique sessions, and 6 different content tracks for a diverse audience of 2,500 sales and marketing software personnel. IBM acquired Cognos in 2008.
  • Cognos
    Industry Sales Development Consultant
    Cognos Aug 2002 - Jul 2004
    Ca
    Advised and supported the VP of Industry Marketing with the initial organizational building and go-to-market strategy to support a corporate investment focused on positioning the company portfolio to vertical industry markets.  Assisted with the initial hiring, market positioning and sales methodology.  Developed and delivered sales tools and training designed to shift a field sales organization from a product and technical orientation to a solution-based approach.
  • Talent Analytics, Corp.
    Client Engagement Manager
    Talent Analytics, Corp. 2007 - 2008
    Worked with organizations to incorporate and leverage validated, unbiased assessment tools into the hiring and organizational development processes. Educated and coached executives, managers, individuals to better understand the assessment methodology, the language and how to apply it to their specific situation and culture.
  • Grove Properties, Llc (Cape Cod)
    Principal And Owner
    Grove Properties, Llc (Cape Cod) Jan 2000 - May 2007
    Purchased, redeveloped and managed a seasonal lodging facility on Cape Cod.  Planned and executed a major facilities restoration while implementing a brand and marketing campaign to re-open as a newly created Bed & Breakfast niché | offseason retreat center.  Established a higher-end environment and pricing structure, driving annual revenue 5x in 4 years.  Eventually transitioned the property into 10 separate condominium units that were sold individually and set up a rental and property management structure.
  • Bowstreet
    Sales Enablement Consultant
    Bowstreet 2001 - 2002
    Us
    Designed a software sales methodology and sales positioning tools that mapped customer business challenges to product capabilities.   The tools were introduced around an interactive 3-day case-study training program. Bowstreet eventually acquired by IBM.
  • Lotus Development
    Business Development Manager
    Lotus Development May 1996 - Dec 1999
    Us
    Defined and scoped project profiles and rules of engagement for the Architected Solutions Group (large-scale software systems development and integration consulting organization). Delivered the tools to internal business development and field sales organizations to position with customers. IBM acquired Lotus in 1995.
  • Lotus Development
    Field Sales Leader
    Lotus Development Jul 1994 - Apr 1996
    Us
    Developed and implemented a comprehensive sales and marketing plan to generate $15.4MM in revenue through academic institutions directly and through the resellers channels.  Consistently exceeded quota. Lotus eventually acquired by IBM.

Greg Wolfe Skills

Sales Enablement Strategy Go To Market Strategy Enterprise Software Saas Sales Process Business Analytics Business Development Solution Selling Analytics Business Intelligence Lead Generation Consulting Management Leadership Program Management Marketing Strategy Project Management Professional Services Project Planning Software As A Service

Greg Wolfe Education Details

  • Wittenberg University
    Wittenberg University
    Political Science

Frequently Asked Questions about Greg Wolfe

What company does Greg Wolfe work for?

Greg Wolfe works for Recorded Future

What is Greg Wolfe's role at the current company?

Greg Wolfe's current role is Experienced Revenue Enablement Architect & Practitioner.

What is Greg Wolfe's email address?

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What is Greg Wolfe's direct phone number?

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What schools did Greg Wolfe attend?

Greg Wolfe attended Wittenberg University.

What are some of Greg Wolfe's interests?

Greg Wolfe has interest in Kayaking, Nyc Marathon In 2002, Civil Rights And Social Action, Camping/hiking, My Personal Interests Include Traveling, Environment, Boston Marathon In 1998, Biking, Music, Environmentalism.

What skills is Greg Wolfe known for?

Greg Wolfe has skills like Sales Enablement, Strategy, Go To Market Strategy, Enterprise Software, Saas, Sales Process, Business Analytics, Business Development, Solution Selling, Analytics, Business Intelligence, Lead Generation.

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