Consumer Insights lead for Pepsi Beverages - West Division.

Drove accelerated growth, market share gains, and elevated partnerships using shopper and customer insights • Lead a variety of teams to deliver transformational initiatives, including, assortment optimizations, and macro space redesigns all tailored to drive incremental growth • Worked cross functionally with Sales and Marketing teams to provide category expertise across the PepsiCo Beverage portfolio increasing sales for customers and consumption with consumers

• Managed annual financial plan for private label Dairy desk exceeding $1b in annual sales • Accountable for private label sales, profit, volume, and share targets• Successfully lead cross-functional teams to drive innovation through all stages of the product life cycle• Developed and Launched new Private Label brands of Greek Yogurt and Premium Ice Cream that exceeded sales expectations and can still be found nationally at Albertsons / Safeway stores • Managed and mentored a team of Category Analysts / Assistant Product Managers

Fresh & Easy Neighborhood Market was a western US Grocery Start-up backed by Tesco, the world's third largest retailer (based in the UK). The first store opened in 2007 and eventually scaled to over 200 clean, small format, and limited assortment grocery stores. • Successfully set the vision, developed a strategy, commercialized, and launched an assortment of Frozen products in time for a grand opening in 2007 • Sought out and lead contract negotiations with co-pack suppliers• Managed all critical aspects of merchandising, including category management, forecasting, and strategic planning • Drove own label product development, including opportunity assessment, RFI, RFP, business awards • Established all core product, pricing, promotion, and placement strategies • Post launch, held P&L accountability for Dairy and Deli Categories