Gareth Renowden Email & Phone Number

Highly qualified and creative marketing leader currently working within the food industry, with qualifications from both the Chartered Institute of Marketing (CIM) and the Institute of Digital & Direct Marketing (IDM). Experienced in developing and managing large-scale integrated marketing campaigns, utilising both ‘Above the Line’ & ‘Below the Line’ strategies and tactics (including TV, Out of Home, Print, Digital and PR), and developing high-performing marketing teams. Proficient in marketing & sales software, including Salesforce, Hubspot and CRM platforms including Microsoft Dynamics.

Listed skills include Digital Marketing, Social Media Marketing, Direct Marketing, Marketing, and 36 others.

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  Head Of International Marketing

  Ahdb - Agriculture And Horticulture Development Board

  Mar 2023 - Present - Coventry, England, United Kingdom

  Responsible for the development of B2B marketing strategies and tactics to drive volume and value increases for meat products within the European market. Collaborating with cross-functional internal and external teams, duties include analysing market trends, consumer behavior, and competitor activities to identify opportunities for growth.By drawing on creativity and a strategic mindset I am responsible for developing and communicating brand narratives that engage European importers with the powerful story that British meat has to tell, as well as establishing a strong brand presence throughout Europe. An important element of activity is cultivating and nurturing relationships with key stakeholders, and forging strong partnerships with distributors, retailers, and industry influencers. This is achieved through trade shows, exhibitions, and industry events.I lead teams in both the UK and France, guiding their growth, and supporting each to achieve their objectives. This is achieved by fostering a culture of collaboration and innovation to empower the team to execute campaigns that solidify our position as an industry leader.Really excited to lead on the implementation and utilisation of Generative AI tools at AHDB, with the aim of enhancing and enabling the production of high-quality marketing content.