Brian Gresham Email and Phone Number

Managing website content, developing website accessibility, search engine optimization, and website analytic reporting.

Managed and developed ASMC’s publications; Lead a team of authors and editors; collaborated with the editorial board and the executive director to plan upcoming issues; managed the editing process and tracked article versions to guarantee article quality; worked with printers to ensure best quality and price for each publication and approved the final bluelines.Created and executed communications plans and developed content for membership marketing emails and campaigns. Created and maintained positive interactions with members and organizations. Executed designs of brochures, ads, publications, and collateral material that saved $20,000 annually. Developed and manage strategic social media content development, interactions, and scheduled in multiple social media channels. Developed and presented materials related to social media platforms and interactions at annual conference. Maintained and tracked the communications department budget, decreased spending, negotiated contracts, developed proposals, and executed billing and invoicing. Provided increases in advertising revenue and improved company profits through improved contracts with vendors and partners. Co-managed content on companies multiple Wordpress websites and improved SEO.Co-managed and assisted with development of the mobile app for the annual conference used by 4,000+ participants.Co-managed content on Blue Sky learning management system platforms.

Managed and developed ISPI’s three publications; Lead a team of authors and editors; collaborated with the editorial board and the executive director to plan upcoming issues; managed the editing process and tracked article versions to guarantee article quality; worked with printers to ensure best quality and price for each publication and approved the final bluelines. Updated content on company’s three websites and improved SEO; produced monthly Google Analytic and Higher Logic reports. Controlled and monitored social media platforms; developed monthly analytical reports for websites and social media presence that demonstrated a 50% increase in association awareness, and interest. Developed and manage strategic social media content development, interactions, and scheduled in multiple social media channels. Presenting materials at annual conference courses for publishing, writing, and social media. Maintained and tracked the publication budget, decreased spending, negotiated contracts, and developed proposals.Co-managed mobile app for annual conference used by 1000+ participants.

Consulted and managed design to overhaul DC Metro-based Veteran-Owned Small Business. Coordinated with CEO and IT production team to implement new design layout and branding across web-presence, internal documents, and business cards.Edited, revised layout, and provided expertise for a 42 page, three-volume government contract proposal developed over 14 days. Ensured graphics encapsulated the technical and staffing concepts the small business defined as their brand value.

Managed portfolios for 15-20 different enterprises and often balancing upwards of 6 projects simultaneously while coordinating with project resources to ensure project deadlines.Executed design and production, for output of ads, identities, publications, marketing collateral, promotional emails, print and digital graphics, trade show designs, and social media posts using Illustrator, QuarkXPress, InDesign, Photoshop, and Acrobat.Developing, sustaining, and growing company’s social media presence through proven quantitative analytical reports while utilizing SEO and SEM.Conduct database/market research that expanded effective targeting of demographics.