Gretchen Dukowitz Email & Phone Number

Portland, Oregon, United States

Generate ideas and create high-quality, thought-provoking content across various formats: blog posts, case studies, white papers, videos, webinars, email copy, SEO articles, and more.Research and test new content formats and channels to increase brand awareness and generate demandLeads executive ghostwriting pilot program to showcase customer thought leadership; owns data storytelling blog posts.Define and track key metrics for content marketing success; regularly evaluate content performance including views, conversion, keyword rankings, etc.Advise Communications, Product Marketing, and other teams on best practices to ensure content is as effective as possible.Collaborate with product marketing, demand generation, acquisition, and events to drive thought leadership and product awareness to support pipeline-creation goals.Leads team-wide generative AI pilot program using ChatGPT to accelerate content production.

Portland, Oregon, United States

Led content marketing and thought leadership to differentiate Shopify's software ecosystem and attract developers to the platform. Worked with product marketers and technical developer advocates to identify gaps and create a content roadmap to generate developer education and business opportunity content (e.g., success stories, surveys, etc.).Led development of voice, tone, and brand messaging for the developer audience. Led social media strategy for Shopify's inaugural launch of Editions, its biannual product showcase, resulting in a 4,300% increase in impressions and a 2,900% increase in engagements on Twitter.Acted as managing editor for the Shopify Partners blog; edited and revised posts from various Shopify teams; managed publication calendar; managed freelance writers and editors. Created messaging and copy as needed for various projects, including the launch of Shopify Unite, the company's annual developer conference. Managed a team of content marketers and social media managers.

Portland, Oregon, United States

Oversaw brand content strategy, social media, and thought leadership content across multiple platforms and formats. Owned the content marketing calendar end to end.Reviewed, edited, and managed approval processes for a range of content, including video scripts, email copy, newsletters, event descriptions, case studies, reports, white papers, etc.Planned and wrote executive thought leadership content across various owned, earned, and paid channels, including gated downloads, social media, blog, media outlets, and others; has been published in Forbes.com, Fast Company, Inc.com, Entreprenuer.com, TechCrunch, and other high-profile publications.Led content co-marketing activities with strategic partners, such as Accenture.Collaborated with other Marketing teams (Events, Demand Gen, etc.) to align content and reinforce messaging across all communications.Conceptualized and executed new types of content strategies and opportunities, including the company's first Amazon Kindle book, "The Innovator's Playlist."Served as head script writer for the "Decoding Digital" podcast, creating all background briefs and guest questions, as well as episode descriptions for website and podcast players and introductory b-roll for host.Partnered with PR agency to identify storytelling opportunities, create messaging for announcements, write and edit press releases, and provide support for press conferences.Oversaw junior writers and coached team members across the organization on how to write more effectively.Acted as editor-at-large for overall company communications as needed.

Portland, Oregon, United States

Acted as editor-in-chief for top-of-funnel content targeting a range of verticals: telecom, independent software vendors (ISVs), manufacturing, financial services, and developers.Researched and wrote white papers, reports, briefs, guides, case studies, etc., that generated 70% of marketing inquiries per quarter.Created questions, interviewed customers, and wrote video scripts for testimonials.Created and managed the editorial calendar across content marketing channels, including blog posts, gated downloads, thought leadership bylines, etc. Wrote, edited, and managed all aspects of the company blog, including SEO strategy.Wrote and edited executive communications as needed. Measured and analyzed content performance. Managed writing contractors.

San Francisco, Ca

Researched, wrote, and edited content including white papers, reports, briefs, guides, case studies, etc., targeting both enterprise and developer audiences.Wrote press releases, bylines, and other materials to support the public relations team.Wrote, edited, and managed all aspects of the company blog; developed SEO keyword strategy.Wrote and edited other company communications as needed, including technical writing, internal communications, executive communications, etc.Managed writing contractors.

San Francisco Bay Area

Served as lead content creator and advisor to various project teams at enterprise technology companies such as Cisco and Symantec.Planned, wrote, and edited a broad range of B2B marketing and sales content, including white papers, case studies, data sheets, battle cards, sales scripts, advertisements, and more.Managed entire customer reference program for VeriSign SSL products (now a part of Symantec), from customer screening, to interviewing, to writing and editing, to production and approvals.Managed client accounts worth more than $250,000 in annual revenue.Supervised and mentored junior writers.

Wrote and edited a wide range of B2B marketing content, including white papers, case studies, data sheets, etc., for leading technology brands such as Cisco, Symantec, Red Hat, VMware, Trend Micro, VeriSign, and Alcatel Lucent.

Wrote, edited, and proofread a variety of B2C marketing collateral including product fact sheets, brochures, general feature articles, web content, and electronic newsletters. Managed SEO strategy for company web site.

Wrote, edited, and managed content for the Association web site and developed new content strategies to boost web traffic.

Wrote and edited outreach materials including press releases, media guides, action alerts, annual reports, and other materials.Assisted with developing organizational messaging and talking points.Monitored media for organization press hits; compiled information about press hits for use in publications.

Master Of Arts, Journalism

Bachelor Of Arts, English-Writing

Activities and Societies: Phi Beta Kappa