I am highly skilled writer and editor with 15+ years experience creating B2B and developer content for some of the largest enterprise technology companies in the world. Over the past decade, I have also led content strategy, from research and ideation to planning and execution, to educate and compel audiences to take action. I bring a journalist's narrative-driven approach to thought leadership and content strategy, and have experience developing a wide range of marketing, sales, and communications materials for SaaS technology companies.I am the co-author of "The Innovator's Playlist: Trust, Connection, and Other Big Ideas from the Decoding Digital Podcast," an eBook about digital leadership. In addition, my work has appeared in Forbes.com, Wired.com, Inc.com, VentureBeat.com, Salon.com, the Huffington Post, the Advocate, and other outlets. In 2014, I published "DIY Case Studies: A Drop-Dead Simple Guide to Writing Killer Marketing Case Studies," which has earned a earned a 4.5 out of 5-star rating on Amazon.com with positive reviews including: "This is a great book that simplifies writing case studies, no jargon or fluff here. Just the facts and benefits of writing case studies, taught in an easy to understand humorous way."For samples of my work, please visit: https://www.clippings.me/gretchen-dukowitzSpecialties: Writing, editing, B2B marketing, content marketing, content strategy, growth marketing, lead generation, account based marketing (ABM), research, branding, proofreading, content management, content tools, marketing platforms, podcasts, and social mediaContent types: white papers, bylines, case studies, reports, press releases, video scripts, podcast scripts, presentation scripts, email copy, web copy, social media copy, ad copy, internal communications Topic areas of interest / expertise: SaaS, IaaS, XaaS, cloud, the subscription economy, platforms, digital ecosystems, digital marketplaces, APIs, AI, IoT, developers, customer experience, fintech, telecommunications, manufacturing, channel strategies, entrepreneurship, digital leadership
Listed skills include Editing, Writing, Content Management, Proofreading, and 21 others.