Gretchen Cermak Email & Phone Number

Akron, Oh

Follow our company page: Rubber Division, American Chemical SocietyRubber Division, ACS is the most valuable resource to the elastomeric community. I began as Marketing Manager in March 2012 and was promoted to Marketing & Communications Director August 2019. In this role, I direct and manage the Division’s overall branding, marketing, communications and public relations activities and oversee the development and delivery of a fully integrated marketing strategy for the Division. I provide leadership and guidance in all aspects of marketing and communications for the organization, and along with the Executive Director, am responsible for overseeing the protection and management of the Division’s image and reputation. This includes all traditional and digital marketing, communications and public relations activities and strategies within the Division and team functional areas; developing and implementing advertising, marketing, public relations and sponsorship campaigns; producing and overseeing promotional materials and communications; as well as directing the communications of the organization and team.

Chicago

Support the Director of Sales & Marketing through management of the day-to-day aspects of marketing, promotions, marketing communications, and public relations for the 2,019-room convention hotel to all its various target markets• Assist in the development and management of annual marketing plan and budget in support of hotel sales goals• Manage internal and external public relations – write and distribute press releases, serve as primary media contact, prepare executives for interviews, develop messages/statements, pitch stories to media, garner media coverage for hotel locally and nationally, support Hyatt corporate PR initiatives and branding in Chicago market and maintain crisis communications plan• Create or edit communications and messaging from hotel, VP & General Manager to employees, guests and clients• Serve on online strategy team focusing on SEO, pay-per-click advertising, email marketing and social media• Write and edit content for main websites, mini-sites, 3rd party hotel websites and marketing emails• Manage advertising and marketing development, production and spending across a variety of target segments• Manage all aspects of photography, video production, graphics, sales collateral, electronic marketing initiatives and websites• Develop signage, messaging and marketing content on numerous marketing pieces throughout hotel• Create and execute hotel promotions, marketing programs and brand positioning• Track performance and communicate results of marketing tactics and promotions• Coordinate and implement cross-promotional marketing efforts in the community • Manage hotel sponsorships and partnerships with other companies, organizations and events• Entrepreneurial Spirit Award recipient 3rd Quarter 2005; Manager of the Quarter 4th Quarter 2007

Chicago

• Re-establish the sales referral program for the eleven Hyatt Hotels of Chicago• Work with potential clients to place events / conferences at a Chicago Hyatt property• Prospect & qualify business for the Hyatt Hotels of Chicago• Provide lead and prospecting management for the Hyatt Regency Chicago hotel• Manage marketing for the Hyatt Regency Chicago hotel, along with the Director of Marketing• Serve as on-site public relations contact for the Hyatt Regency Chicago hotel

Chicago

• Serve as primary media contact, write and distribute press releases, seek out key PR opportunities, coordinate PR campaigns, implement crisis management and maintain relationships with the media • Coordinate and implement cross-promotional marketing efforts in the community• Plan and implement special hotel events such as big New Year’s Eve party, community blood drives and holiday attractions• Assist Hyatt Corporate with the development and testing of new website editing tools and email marketing system, as well as develop and manage the hotel’s email marketing program • Manage the design and content for hotel websites, as well as update and maintain print and electronic hotel listings• Create newsletters and other internal communications provided as a resource for employees• Serve as copywriter and editor generating marketing collateral, email campaigns, advertisements and various writings on behalf of the VP/Managing Director and General Manager• Solicit and manage sponsorship /promotional opportunities with local attractions, businesses and conventions• Manage photo shoots and all aspects of hotel photography, filming and graphics• Entrepreneurial Spirit Award recipient; 2nd Quarter 2002

Peoria, Illinois Area

• Serve as media contact and mainland support for promotions / sponsorship department • Write and distribute press releases, product bulletins, new collection releases, catalog verbiage, radio spots and general company news• Coordinate trade show / event logistics for Maui Jim, Inc. and its accounts• Regulate Maui Jim, Inc. Internet policies, criteria and sales, as well as enforce proper use and protection of Maui Jim, Inc. intellectual property• Facilitate the use of print advertising materials• Assist Customer Service Department part-time until December 1999

Peoria, Illinois Area

• Field calls pertaining to product repair and general inquiries from potential and existing customers• Provide quality assurance to existing dealers, as well as assist potential dealers through account set-up procedures

Peoria, Illinois Area

• Provide mental and emotional stabilization to pregnant and parenting teens, as well as provide crisis intervention and conflict resolution• Develop and implement programs for clients to enhance social, behavioral and life skills, as well as oversee daily activities• Train new employees on crisis intervention, Medicaid billing and client interaction• Meet with clients to set and evaluate individual goals

Bachelor Of Science, Park & Recreation Administration; Therapeutic Recreation

Education record