As Co-Founder and Managing Partner of Imbue, Gretchen Hover is a trusted strategic partner and practitioner in patient-centricity, growth strategy, leading change, and building organizational capabilities for clients in the international Biopharma and Medical Technology markets. At Imbue Partners, Gretchen and her team focus on collaboration and delivering high-impact models and strategies for customer engagement, market growth, product launch, patient advocacy, and organization development; and they are uniquely qualified to implementing them. The team's work adheres to principles for transformative human experience design, cross-functional co-creation, and Appreciative Inquiry. With a 25-year history of successfully partnering with clients, Gretchen uses effective frameworks to create behavior-based market segmentation and to define competitive positioning. Her expertise includes insight generation, designing strategies and solutions, crafting compelling narratives, and rolling out actionable adoption plans that deliver sustained growth for her clients. As an expert facilitator, Gretchen is uniquely qualified to design and implement learning programs with the highest impact, engagement levels and retention. Her track record includes collaborations with Alexion, Biogen, Hillrom, Pfizer, Sanofi Genzyme, Takeda, and WelchAllyn. She is also an active member of the Massachusetts Biotechnology Council (MassBio). AREAS OF EXPERTISE• Patient / customer centricity• Growth strategy (launch and marketing excellence)• Competitive readiness and response • Organization development and change• Training and coaching• Strategic planning