Gretchen Peter Email & Phone Number

Greater Minneapolis-St. Paul Area

Wausau, Wisconsin Area

• Assist in the planning and execution of digital marketing strategies and campaigns for assigned brands within the Footlocker Inc. portfolio. • Partner with brand leadership, and digital brand directors to understand key initiatives and priorities. • Create strategic, omni-channel media plans in collaboration with Search, CRM and Digital Media teams along with other cross-functional groups. • Champion the brands throughout the marketing services department and be the voice of the consumer in the execution of marketing strategies and plans. • Oversee the development of online advertising plans to drive customer acquisition and increase retention across the digital media channel. Effectively communicate with team implementation and execution strategies.

Wausau, Wisconsin Area

• Manage the execution of marketing plans for assigned eCommerce sites to increase brand awareness, grow an omni-channel experience and drive sales. • Responsibilities include championing the voice of the consumer, providing direction for content creation and supporting all digital marketing initiatives including SEO, SEM, email and mobile app marketing.

Wausau, Wi

• Assist and support in the tactical marketing tasks for various brands. Tasks include included managing content before publication, working with external vendors to acquire assets and marketing details ,and maintaining the distribution and execution of promotional offers.• Additional responsibilities included the sample curating and styling during brand photo shoots.

Greater Milwaukee Area

· Assist with social media and web marketing tools, organize and track ticket donation requests, oversee press archival and press packets. · Create marketing promotions and aid in theater events, community outreach and various office tasks.

• Perform various administrative tasks that include telephone reception, schedule appointments for Office of Student Life professional staff and answer inquiries on various student life issues.• Assist in the registration and check-in of over 2,400 students, oversee organization of student files and judicial reports.• Oversaw the hiring, training and daily tasks for all student employees.

Kenosha Wi

·Managed media contacts, wrote and published press releases including game previews and game recaps, oversaw team website, roster and daily line-up sheets, scored baseball games and performed various game day tasks.· Assisted with social media to inform fans and cultivate relationships. The Kenosha Kingfish were ranked #8 in Summer Collegiate Attendance Ranking, averaging over 2,000 per game.

Racine, Wisconsin

·Provided quality service to corporate visitors and the general public. Led tours of the SC Johnson campus; shared information on company products, activities, and history; and supported other Community Affairs activities as assigned.· Prepared itineraries for Guests ; and worked and facilitated corporate events.