Heather Rist Murphy Email & Phone Number

Minneapolis, Minnesota, United States

- Develops and activates strategies to pull audiences toward brands- Leads teams within a department comprised of content marketing, SEO, social media + communications practices - Oversees global marketing/communications strategies and execution for 50+ clients (past and present) across various industries including healthcare, financial services, home, CPG, retail and agriculture

Greater Minneapolis-St. Paul Area

- Responsible for the department vision, people leadership, resource allocation, talent structure, budget management and growth for various functions, including content marketing, search engine optimization, social media and brand performance communications - Member of the agency leadership team responsible for making key organizational decisions and leading an agency of 100+ professionals- Provided interim team leadership and transition oversight for the integrated media strategy and… Show more - Responsible for the department vision, people leadership, resource allocation, talent structure, budget management and growth for various functions, including content marketing, search engine optimization, social media and brand performance communications - Member of the agency leadership team responsible for making key organizational decisions and leading an agency of 100+ professionals- Provided interim team leadership and transition oversight for the integrated media strategy and awareness media departments- Directly responsible for department health KPIs within the areas of employee satisfaction, quality of strategic deliverables and financial profitability - Oversees global marketing and communications strategies and execution for 50+ clients (past and present) across various industries including healthcare, financial services, home, CPG, retail and agricultural - Uses strong public presentation skills to tell impactful stories and influence audiences on a regular basis- Develops industry thought leadership content that has been published in CNBC, AdAge, MediaPost, Search Engine Journal- Contributes to the agency’s external communications- Launched content marketing, content strategy and brand performance communications practices for the agency Show less

Shoreview, Mn

• Led the development of social media, content and communications strategy at the brand enterprise level (Deluxe Corporation and The Small Business Revolution)• Directed internal teams and agency partners to build brand awareness, measure impact and optimize performance• Established the external brand voice/messaging, engagement strategies media and content plans • Managed paid and earned media plans and budgets• Collaborated with SEO and creative team leads to ensure… Show more • Led the development of social media, content and communications strategy at the brand enterprise level (Deluxe Corporation and The Small Business Revolution)• Directed internal teams and agency partners to build brand awareness, measure impact and optimize performance• Established the external brand voice/messaging, engagement strategies media and content plans • Managed paid and earned media plans and budgets• Collaborated with SEO and creative team leads to ensure content was compliant with usability and search best practices• Lead enterprise-wide Social Media Marketing Center of Excellence by guiding the online customer care engagement approach across the organization• Managed and worked closely with agency partners• Generated 300M+ social impressions for the Small Business Revolution brand campaign in 2015• Built a 280K+ Small Business Revolution social community composed of Deluxe’s target audience in 2015 Show less

Eden Prairie, Mn

Communications • Manage four direct reports (marketing communications coordinators)• Develop yearly goals and budgets for communications initiatives • Develop and manage content strategySocial Media - Cambria / Sun Country Airlines• Develop and implement a multi-channel social media strategy • Oversee day-to-day social media efforts, activity and engagement on social media channels• Maintain and manage the brand voice throughout social media messaging and… Show more Communications • Manage four direct reports (marketing communications coordinators)• Develop yearly goals and budgets for communications initiatives • Develop and manage content strategySocial Media - Cambria / Sun Country Airlines• Develop and implement a multi-channel social media strategy • Oversee day-to-day social media efforts, activity and engagement on social media channels• Maintain and manage the brand voice throughout social media messaging and initiatives• Manage and approve social media content categories, planning, creation and execution• Create strategy and direct execution for social media campaigns and engagement initiatives• Implement social listening tactics and leverage feedback to influence brand strategies • Oversee social media customer care touch points and response rates• Develop engagement reporting structure and monitor content approach• Develop brand/partner/employee social media best practices• Stay current and knowledgeable on social media industry trends, channels and strategiesInternal Communications - Cambria / Sun Country Airlines• Develop content plan and production strategy for internal newsletters and intranetPublic Relations • Develop and implement public relations strategy (national/regional)• Oversee day-to-day public relations efforts and vet opportunities • Identify product placement opportunities for editorial coverage • Generate ideas and pitch media for brand initiatives/advocates • Develop exposure plans for earned/owned media• Develop press releases, media alerts and individualized media pitches• Build relationships with regional media and consumer/trade editorial professionals • Blogger relations and outreach plan• Identify and secure internal media interviewsPhilanthropy Show less

Eden Prairie, Mn

• Developed social media channel strategy and content • Listened, engaged and monitored social media channels • Produced engagement reports using various analytical tools• Managed content calendar and key contributors for CambriaStyle.com • Trained employees and partners on social media best practices • Increased Cambria’s social media audience by more than 350K users

• Directed the development of marketing materials including website, annual report and email campaigns• Managed social media channels and created content calendars• Increased donations from individual donor campaigns by 25% YOY

• Coordinated fundraising and informational events• Managed grant calendars and foundation research• Created donor campaigns to meet yearly fundraising goals• Recruited and managed volunteers