Heather Rist Murphy Email & Phone Number

Minneapolis, Minnesota, United States

- Develops and activates strategies to pull audiences toward brands- Leads teams within a department comprised of content marketing, SEO, social media + communications practices - Oversees global marketing/communications strategies and execution for 50+ clients (past and present) across various industries including healthcare, financial services, home.

Greater Minneapolis-St. Paul Area

- Responsible for the department vision, people leadership, resource allocation, talent structure, budget management and growth for various functions, including content marketing, search engine optimization, social media and brand performance communications - Member of the agency leadership team responsible for making key organizational decisions and.

Shoreview, MN

• Led the development of social media, content and communications strategy at the brand enterprise level (Deluxe Corporation and The Small Business Revolution)
• Directed internal teams and agency partners to build brand awareness, measure impact and optimize performance
• Established the external brand voice/messaging, engagement strategies media and content plans
• Managed paid and earned media plans and budgets
• Collaborated with SEO and creative team leads to ensure… Show more
• Collaborated with SEO and creative team leads to ensure content was compliant with usability and search best practices

Eden Prairie, MN

• Communications
• Manage four direct reports (marketing communications coordinators)
• Develop yearly goals and budgets for communications initiatives
• Develop and manage content strategySocial Media - Cambria / Sun Country Airlines
• Develop and implement a multi-channel social media strategy
• Oversee day-to-day social media efforts, activity and engagement on social media channels

Eden Prairie, MN

• Developed social media channel strategy and content
• Listened, engaged and monitored social media channels
• Produced engagement reports using various analytical tools
• Managed content calendar and key contributors for CambriaStyle.com
• Trained employees and partners on social media best practices
• Increased Cambria’s social media audience by more than 350K users

• Directed the development of marketing materials including website, annual report and email campaigns
• Managed social media channels and created content calendars
• Increased donations from individual donor campaigns by 25% YOY

• Coordinated fundraising and informational events
• Managed grant calendars and foundation research
• Created donor campaigns to meet yearly fundraising goals
• Recruited and managed volunteers