Grey Zungui Lu Email & Phone Number

Seattle, Washington, United States

- Led the 0-1 design of Creator Hub, a web-based dashboard for creators to monitor the performance of their creation and make informed decision on iterations- Spearheading the establishment the first design system of Rec Room app through introducing token system, creating component library in Figma, implementation in Unity, and advocating for cross-team adoption- Leading multiple design projects to improve content discovery- Elevating the general UX/UI quality of the Rec Room app by overseeing at least 70% of the pull requests that have UX/UI changes

Washington, District Of Columbia, United States

- Designed visual content, such as social media posts and data visualization, for CSET’s social media platforms, website, and research reports- Redesigned CSET digital presence such as website and news letter- Established design guidelines for CSET’s digital content

Washington, District Of Columbia, United States

Worked on a VR police training simulation in collaboration with Jigsaw (Google) and Georgetown Law Center as design lead

- ToB Product. Designed and launched 4 subsystems for TikTok's e-commerce operations platform, yielding a satisfaction rate of 94%- Design System. Created multiple reusable UI components and patterns and published them into the design system in collaboration with developers- UX Measurement. Devised internal UX Measurement Pyramid, measured target users' experience through interviews, usability testings, surveys, and event tracking, and identified opportunities for improvement

- Game Accessibility. Drafted the first studio-wide Game Accessibility Design Guidelines and delivered 3 accessibility features for Naraka: Bladepoint (a globally released PC/console game)- Game Design. Designed the interface and interaction in controller mode for Naraka: Bladepoint- Localization. Localized the interface for the Middle East market- ToB Product. Ideated, designed, and launched an internal workflow management system, and reduced the rate of overdue by 32%- AI-driven ToC Product. Provided 1 systemic and 1 makeshift design optimization solutions for an AI-based lyrics generation product, with both of them accepted and implemented- HCII Paper. Published a research paper regarding button design in mobile games to HCI International 2020 as co-author- Patent. Obtained approval on a patent regarding an optimized mechanism to interact through controllers

Washington Dc-Baltimore Area

Shanghai City, China

- User Research & Persona. Investigated the pain points and goals of EY’s potential clients to provide better experience. - Journey Mapping. Designed guest-journey mapping to forecast clients’ demands, boost their overall experience, and communicate EY’s quality service.- Interdepartmental Communication. Liaised with insiders, vendors, and suppliers to improve cooperation.- Visual Design. Designed internal emails, handouts, and banners aligned with EY’s visual guidelines.- Awarded “Excellent EY Intern”.

Shanghai City, China

- Product Design. Ideated and co-founded the center to meet Chinese youth’s needs of intercultural communication.- Product Management. Developed the center into a government-endorsed university flagship project; redesigned the service lines, organizational structure, and managerial rules to better satisfy the constantly-evolving market needs and members’ developmental demands.- User Research. Conducted focus groups and quantitative research into the user behavior of the center’s global audience and raised the views from 10 thousand to 4 million throughout all platforms.- Visual Design. Set visual guidelines for the center’s branding, multi-platform interfaces, and content layout.

Shanghai City, China

- Attended the Ivy Policy Conference 2017 held at Columbia University; expedited the visitations and communication between China government and Harvard University, George Washington University, Latin American youth leaders, Japanese youth leaders, and others; established the exchange program between SISU and Harvard along with other Ivy League universities and have successfully organized four visitations thus far.- Smoothed out the organization of Youth Forum, 3rd World Internet Conference; led the SISU delegation to World Festival of Youth and Students in Russia and delivered a speech in English on Youth Forum on behalf of China Delegation and received an interview by international press.

Shanghai City, China

Master Of Arts - Ma (Stem), Communication, Culture & Technology With A Concentration In Hci & Product Design, 3.93

Coursework: Leading by Design | UX Research & Design (Independent Study) | Interaction Design: Electronics and Semantics | Creative Web.

Bachelor Of Arts - Ba, Arab Studies / Intercultural Communication

Activities and Societies: VP in Intercultural Communication & Global Partnership, Students' Government"Student of the Year 2017".